Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.

The biggest problem with analyzing data is often accessing it.

Data can be a brand's greatest asset. Learn how to use your data to uncover insights, take action, and drive growth.

Wondering what content and messaging will appeal to your Pinterest fans? Discover how to use Pinterest Analytics to create buyer personas.

New York Mets sign up with SAS for 360 Analytics : The New York Mets and SAS, announced a partnership that will enable the Club to use SAS analytics to help analyze fan data at an individual level to engage with them in a meaningful way. This analytics initiative applies a data driven approach to discover what fans want and how they behave so the team can design experiences that appeal to them on a personal level.

Seasoned HR professionals have always been expected to make some instinctual decisions when it comes to hiring and managing employees. However, with the rise of Business Intelligence (BI) so

Are you frustrated with your conversion rate even when traffic to your storefront is up? Let’s look at five reports in Google Analytics that hold clues to help you solve this problem

Whether your online goal is to generate sales or it is to get signups for an offer, a visitor must take certain steps in order to complete your goal. Learn how to build conversion funnels.

They say that data is the new oil, and if your business has a web presence then chances are you're sitting on vast reserves of potential customer insights you may not even know you had. Far from being just a tool to sell or market your products to potential buyers, much of a website's true value ...

Duke Athletics uses SAP HANA for Fan Engagement with Blue Devil Basketball Data : Duke Athletics uses SAP HANA platform and NTT DATA’s Analytics experts to help it take Men’s Basketball data to the next level. They are launching one of the most intuitive and powerful data visualization tools in college sports history by using the historical player and team data. These will be brought to life for Blue Devil Fans around the world through a simple a...

Versium Predictive Scores and Datafinder : Versium, is a data technology company that operates the LifeData predictive analytics scoring service. Versium delivers predictive scores that are built from their proprietary LifeData platform. The platform contains over half a trillion data attributes sourced from publicly observable and commercially available means and these when matched to an enterprise’s CRM, marketing, or other internal data elemen...

Ebola Cure in Computers Spare Time : Anyone with access to a computer or Android-based mobile device can help scientists perform this critical research. Anyone can download a safe and free app that will put their devices to work when the machines would otherwise be idle. With their collective processing power, the computers will form a virtual supercomputer to help The Scripps Research Institute (TSRI) screen millions of chemical compounds to ide...