Merchant Tools
Please refer to the desktop version of our website for buttons & mark specification, guidelines and assets.
Button guidelines
The Amazon Pay image library is designed to match the latest styles used by Amazon.com. As Amazon.com's style evolves, so too will Amazon Payment's. For this reason, along with technical and security considerations, please render images according to our integration guides.
We offer the Amazon Pay button in three colors, gold, frost (light grey), and ink (dark grey). We prefer for the full name “Amazon Pay” to appear on the button. If space or site design does not allow for this, we also have buttons that feature our abbreviated ‘pay-smile’ mark. Your integration can be built to render the button color, size and format that best suits your business.
Color Options
Please refer to the Amazon Pay image library below to see all the button variations.
Gold - recommended
Frost - first alternative
Ink - second alternative
Payment marks & buttons
These images are pre-approved for use on your website, provided you do not make any modifications. If you have a use case in which none of the provided images fit, please contact us to work with you on a solution.
To render these buttons, please call the graphic directly from our servers rather than hosting your own copy. This will ensure you always have the latest, most secure version of the button graphic.
Acceptance Marks
@1x: 37 x 23 px | @1x: 60 x 38 px | @2x: 74 x 46 px | @2x: 120 x 76 px |
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Desktop Buttons
@1x: 148 x 30 px | @2x: 296 x 60 px |
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@1x: 72 x 30 px | @2x: 144 x 60 px |
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Touch Buttons
@1x: 200 x 45 px | @2x: 400 x 90 px |
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@1x: 90 x 45 px | @2x: 180 x 90 px |
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Marketing guide
Welcome to the community of merchants offering Amazon Pay. Promoting our service can result in higher conversion rates, increased LTV and new customers. To ensure you make the most of your new payment option, we suggest using marketing activities to drive adoption of Amazon Pay. Whether it’s adding messaging to your site, proactively reaching out to your customers or purchasing placements on Amazon to generate new business – on this site you’ll find recommended marketing programs and ready to use content.
First, we recommend optimizing your check out flow and how Amazon Pay is integrated with your site.
Web Banners and Logos for Your Site
Display the Amazon Pay acceptance mark
Include the Amazon Pay acceptance mark on your website wherever you feature payment providers and in a prominent location your homepage. A selection of approved payment marks can be found above.
Provide your customers additional information by adding hover-over (tooltip) copy to briefly explain the benefits of Amazon Pay and how it works.
Hover-over copy:
- Option 1: Pay now using the payment and delivery information stored in your Amazon account.
- Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.
- Option 3: Are you an Amazon customer? Pay now with the details stored in your Amazon account.
Place banners on your website
Hover-over copy:
- Option 1: Pay now using the payment and delivery information stored in your Amazon account.
- Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.
Email Your Customer Base; Engage on Social Media
Email your customer list
Chances are many customers who shop your site already have an Amazon account. Getting them to use Amazon Pay is as simple as letting them know it’s available on your site. The email copy below is approved and ready to send to your current customers.
Headline
- Option 1: Speed through checkout, Amazon Pay
- Option 2: Now accepting Amazon Pay
Body copy
Option 1:
Amazon Pay makes shopping a little easier by letting you use credit card and shipping information stored in your Amazon account to complete your purchase on (Merchant Name). Amazon Pay is another way we can help you to safely and securely shop online.
Option 2:
We’re excited to announce that (Company Name) now accepts Amazon Pay! Here’s how you benefit:
- Access your preferred payment and shipping information already stored in your Amazon account.
- Use Login with Amazon to easily sign up on our site and receive our monthly newsletter / special deals.
- Your qualified purchases are covered by Amazon’s A-to-z Guarantee.
Get started today. (hotlink to your homepage)
Social media communications
Let your online community know you offer a new payment option via blogs, Twitter, Facebook, etc. Our preferred hashtag is #AmazonPay; you may also direct public tweets to us by starting your tweet with @AmazonPay.
Approved Twitter and Facebook assets:
Shopping on @[Your Company Handle] just got easier! Introducing Amazon Pay #AmazonPay
Good news! You can now login and pay with your Amazon information on @[Your Company Handle]
Get what you want, and get on with your life! @[Your Company Handle]
Participate in Case Studies and Testimonials
We are always looking for success stories to share with our customers and sellers. Case studies and testimonials are a great tool to showcase your business success, relationship with Amazon Pay, and customer feedback. If you are interested in discussing this further, please contact your Amazon Pay account manager.
Approvals and questions
All marketing materials must be approved by Amazon Pay. For approval requests, help with content, or general marketing questions, please contact your Amazon Pay Account Manager or contact support.
