Merchant Tools
Please refer to the desktop version of our website for buttons & mark specification, guidelines and assets.
Button guidelines
The Amazon Pay image library is designed to match the latest styles used by Amazon.com. As Amazon.com's style evolves, so too will Amazon Payment's. For this reason, along with technical and security considerations, please render images according to our integration guides.
We offer the Amazon Pay button in three colors, gold, frost (light grey), and ink (dark grey). We prefer for the full name “Amazon Pay” to appear on the button. If space or site design does not allow for this, we also have buttons that feature our abbreviated ‘pay-smile’ mark. Your integration can be built to render the button color, size and format that best suits your business.
Color Options
Please refer to the Amazon Pay image library below to see all the button variations.
Gold - recommended
Frost - first alternative
Ink - second alternative
Payment marks & buttons
These images are pre-approved for use on your website, provided you do not make any modifications. If you have a use case in which none of the provided images fit, please contact us to work with you on a solution.
To render these buttons, please call the graphic directly from our servers rather than hosting your own copy. This will ensure you always have the latest, most secure version of the button graphic.
Acceptance Marks
@1x: 37 x 23 px | @1x: 60 x 38 px | @2x: 74 x 46 px | @2x: 120 x 76 px |
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Desktop Buttons
@1x: 148 x 30 px | @2x: 296 x 60 px |
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@1x: 100 x 30 px | @2x: 200 x 60 px |
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@1x: 100 x 30 px | @2x: 200 x 60 px |
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Touch Buttons
@1x: 200 x 45 px | @2x: 400 x 90 px |
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@1x: 130 x 45 px | @2x: 260 x 90 px |
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@1x: 130 x 45 px | @2x: 260 x 90 px |
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Use is subject to our trademark and usage guidelines.
Marketing guide
Welcome to the community of merchants offering Amazon Pay. Promoting Amazon Pay can result in higher conversion rates, higher average order values and new customers. To ensure you and your customers make the most of this new payment option this marketing guide includes suggested activities and sample content to drive awareness of the Amazon Pay service available on your website.
Web banners and acceptance marks
Display the Amazon Pay acceptance mark
Feature the Amazon Pay acceptance mark in a prominent location on the homepage to promote awareness. Also add a hover-over (tooltip) to briefly explain Amazon Pay (see below for recommended content). A selection of approved payment graphics can be found on our website.
Add a hover-over (tooltip) with the button to explain how Amazon Pay works.
Hover-over copy:
- Option 1: Pay now using the payment and delivery information stored in your Amazon account.
- Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.
- Option 3: Are you an Amazon customer? Pay now with the details stored in your Amazon account.
Banners to be placed on your website
Hover-over copy:
- Option 1: Amazon Pay uses payment and delivery information stored in your Amazon account.
- Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.
Landing pages and email copy
Option 1: Long Version
Amazon Pay makes shopping easier by allowing you to use your Amazon account information to complete your purchase on (Merchant Name). There is no need to remember multiple logins and passwords for different sites; all you need is your Amazon user name and password. It’s a safe, secure, and convenient way to shop online.
Option 1: Short Version
Option 2: Long Version
Case studies and testimonials
We are continually looking for interesting stories to share with our customers and merchants. Case studies and testimonials are a great tool to showcase your business success, relationship with Amazon Pay, and customer feedback. If you are interested in discussing this further, please contact your Amazon Payments account manager.
Download the full marketing guide
