Blog Authors

Last week (March 29 – April 1) conversion rate optimization geniuses and fans met up at an annual conference organized by Conversion XL in Austin, Texas. 450 attendees from 28 countries, 27 talks, 4 workshops, 3 days of conference, and countless number of burritos. Add to it a beautiful resort outside Austin and a warm weather… This […]

Marketing trends change at the speed of light. Lead acquisition, increasing conversions, engaging your audience, research, and optimization… How to be effective in all these activities without hiring an army of specialists? Choose the right tools that will improve your marketing performance!

Cookies became the Bogeyman of the 21st century for websites and their visitors. What is so threatening about these small pieces of data and should we really fear them? After reading this article you will be equipped with actionable knowledge about cookies that will allow you to sleep peacefully at night.

Growth hackers, online marketers, entrepreneurs, web designers – we’re all trying to find the silver bullet that will grow our list and maximize conversions. At the end of the day, these numbers have a huge impact on how effective our marketing activities are. OK, but is there an ultimate tip for a successful form?

“Do what you love.” Have you ever received that career advice? But what if you love to PARTY! You can’t very well turn that into a business. Or can you? You’re about to meet an entrepreneur who started his business based on two passions: “travel and a good cold beer.” The result? The Thirsty Swagman. […]

For centuries, artists have depended upon gallery owners to sell their artwork.  But today’s Internet has changed the business model, allowing them to go straight to the public. As artists embraced this model, some discovered a hidden talent for marketing and devised new ways to bring added value to a worldwide audience. In today’s case […]

Anyone who writes a book has a dream — seeing their name on the prestigious NYT bestseller list in the coveted #1 spot. Accomplishing such a goal is the result of a lot of hard work. But is it the beginning of a period of new impact, influence, and business success? Let’s take a look […]

Marketing and User Experience (UX) are often at odds because of differences in goals and approaches. But they are closely linked by product release cycles and financial calendars. Can UX and Marketing work together to optimize the Customer Experience?

Today we explore optimization in a special interview with Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com. 

Jay Baer is a marketing consultant,speaker and author of the New York Times bestseller “Youtility”. His recent GetResponse webinar was a big hit! At the end, the audience had great questions. Is organic reach on Facebook still alive? How do you create relevant content? Do companies need to be everywhere in social media? Grab a […]