We’ve been talking a lot about the benefits of using marketing automation. It’s true that every business can leverage technology to accomplish marketing tasks but it doesn’t mean that you should automate everything. In this webinar Jason Falls explores the human side of marketing automation and focuses at the parts of marketing communication that shouldn’t […]
The latest GetResponse webinar featured Dave Chaffey, the CEO of Smart Insights, a company designed to help marketers up their digital marketing game with actionable advice. And that’s exactly what Dr. Chaffey gave in this webinar. Marketing automation can be intimidating for those who are new to it. It’s often a series of baby steps […]
After getting an enormous amount of feedback and questions from you guys about the recently launched GetResponse Marketing Automation tool, we decided to show it in action. If you haven’t had the chance to join us live (shame on you!) don’t worry – we’ve got you covered. Below you’ll see the webinar recap, answers to […]
One of the latest GetResponse webinars featured THE content marketing star: Ann Handley, Chief Content Officer for MarketingProfs. Personally I loved every single example from this webinar. Tons of great cases were shared. Each of them was clever and unique. What is most important, stories came not only from the digital world. For those who […]
Compared to the industry standards how effective are you campaigns, really? Are they exactly what the subscribers expect? You’ll find the answers to these and other questions in this post + exclusive report – Email Marketing by Industry January 2016, written by Kath Pay in collaboration with GetResponse and SmartInsights.
Emails and landing pages make up a team to help you reach your goal. Whatever that goal is – a download, sign-up, or purchase – there are some rules you should follow to get people to perform the desired action, first in the email and then on your landing page. Here are a few of […]
Following the report, we’ve recently published in collaboration with Dr Dave Chaffey and Smart Insights, we’ve organized an online webinar to discuss the aims and outcomes of our study.
Each year, email marketing software and tools are getting more sophisticated to ensure that they meet the standards of modern consumers. Personalization, segmentation, automation, deliverability – these, and other similar terms, have been discussed by marketers time and time again.
If you’re into conversion rate optimization, I don’t really need to introduce Tim Ash to you. But if you haven’t yet heard of him, here’s your chance to catch up – and you definitely should. Author of the bestselling book Landing Page Optimization, CEO of SiteTuners, expert in landing page testing, Tim will be the […]
How do you reach a generation that requires more connection than ever before? Can you twist and shape your marketing to connect? These are questions that should be on every CMO’s mind. But how do they answer them?
