STATE FARM GETTING YOU TO A BETTER STATE
We partnered with State Farm to create a series of Live Conversations dedicated to providing value and expert advice to our readers – just like State Farm agents do for their customers.
12 Live Conversations
80,000 Views
438 Comments
CONVERSATIONS
Studio@Gawker curated an expert lineup to write original pieces of content relevant to the core interests of Gawker, Gizmodo, Lifehacker, and Deadspin readers. Below each article, these informed personalities joined the readers to discuss each topic further, bringing readers to a Better State of Living.
» More about Live Conversations.
» More about Live Conversations.
- Chiara Atik of HowAboutWe lent her social chops to the Gawker readers.
- Vanessa Rae of MSNBC provided tech advice to Gizmodo readers.
- John Paulsen and Tim Hyland inserted their expert opinions into conversations about fantasy sports and college football, respectively, on Deadspin.
- Craig Jarrow offered up his expertise in time management to Lifehacker readers.
Partner Page
The final result was a comprehensive advice package for readers to enjoy and share with friends, allowing them to extend the Better State of Living experience to their own networks. All Conversations lived on a fully-branded State Farm Partner Page, along with relevant editorial content providing similar value to readers.
