AD SPECS

Do Not Want

  • Popups or popunders
  • Layers or floaters
  • Text links
  • More than 5 creatives rotating per placement, if site served
  • Clickthroughs that open in the same window
  • Ads that mimic Gawker Media site content / design, operating system windows or software interfaces
  • Ads that are indistinguishable from normal content (i.e. the ad must have a clearly defined border)

HTML5

STANDARD BANNER

Max File Load: 200 KB

RICH MEDIA BANNER

Max File Load: 200 KB
Subsequent Max Polite File Load: 300 KB
Subsequent Max Polite Video Load: 1.1 MB
Subsequent Max User Initiated File Load: 2.2 MB

CONSIDERATIONS

File weight is measured after all code and assets are stored to a zip file.
The zip file must include ALL assets and reference code such as JavaScript libraries.
Once the zip file is uncompressed, the ad (an html file) must be viewable without a network connection (all code and assets used in the ad are contained in the zip file).
User-Initiated files will not be considered as part of the initial load ad size.

Click here for more information on HTML5.

clickTAGs

All required clickTAGs and interaction calls must be placed within the HTML file without minification or obfuscation.
Variables must be included in the first .html file that loads to aid the ad server in locating the variable to substitute the correct value.
All clicks and interaction buttons must be instrumented before delivery of the completed ad.
When multiple .html files are included, the variable must be present in the first .html file that loads.
The JavaScript code for clickTAGs is as follows:
var clickTAG="http://www.mylandingpage.com";

CLICK DESTINATION METHODS

Use the clickTAG variable for the click event, regardless of the method of navigating within the browser.
If using an anchor tag, set the target attribute to "_blank" to ensure that the click destination opens in a new page or a tab:
<a href=(the URL of the clickTAG) target="_blank"> </a>
In instances of multiple clickthrough URLs within the same ad, enumerate click tags as follows: clickTAG0, clickTAG1, clickTAG2

SUPERHERO

HTML5 Responsive

  • More About Superhero
  • Width: 100% of viewport width
    (Max Width: 1920px)
  • Height: 100% of viewport height minus 175px (Max Height: 720px)
  • Format html5 responsive design
  • Max File Size: 3mb
  • Backup Image File Size: 50k
  • Frequency: 1 per campaign
    per 24 hours
  • Loop Limit: 3x
  • Video Length: Unlimited
  • Video Size: User-initiated (unlimited), Autoplay (< 3mb)
  • Audio: User-intitiated
  • Delivery: At least 2 days prior to launch
  • Rotation Limits: Limited to 1 creative per placement (Top, Bottom)
All Specs
  • Dimension/Aspect Ratio: 100% of viewport width x 100% of viewport height
    minus 175px
  • Rich Media Accepted Y/N: Y
  • File Format: html5
  • Flash Version: n/a
  • Max File Size: 3mb
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: 3x
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: n/a
  • Audio Initiation: User-initiated
  • Max Panels: n/a
  • Actionscript: n/a
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: Uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: Y
  • Refresh Allowed Y/N: N
  • Launch Lead Time (Site QA): n/a
  • Data Source (DFA, Site): Custom built in-house by Gawker only
  • DART Tags Needed: Optional 1x1 and click tracker
  • DV Brand Assure: N
  • DV Ad Assure: N
  • OBA Compliance: Y
  • OBA Proffered Vendor: N
  • Cover all DV Fees: N
  • Video Hub (3rd party video server) Accepted: n/a
  • iRoll (Innovid) Accepted: n/a
  • VAST Compliant: n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#superhero
  • Trafficking Contact: [email protected]

HERO

970x415

  • More About Hero
  • Dimensions: 970x415
  • Expansion: Not allowed
  • File Size: 50k initial; 1mb polite
  • Subsequent User-Initiated File Size: Up to 10mb total for creative & video combined
  • Backup Image File Size: 50k
  • Frame Rate: 24fps
  • Animation Length: :90
  • Loop Limit: Unlimited
  • Video Length: Unlimited
  • Video Size: User-initiated (unlimited), Autoplay (< 3mb)
  • Audio: On video or audio button click only
  • Required Controls: Play, pause, and volume control for all video
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 970x415
  • Rich Media Accepted Y/N: Y
  • File Format: swf, gif, png, jpg, html5
  • Flash Version: 9 or lower
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 1mb polite, 10mb user-initiated
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: unlimited
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: N
  • Audio Initiation: user-initiated on click
  • Max Panels: n/a
  • Actionscript: AS2 or AS3
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#hero
  • Trafficking Contact: [email protected]

EXPANDABLE LEADERBOARD

970x90 » 970x415

  • More About Expandable Leaderboard
  • Collapsed Dimensions: 970x90
  • Expanded Dimensions: 970x415
  • Expand Direction: Down
  • Expand Command: User-Initiated only
  • Collapse Command: User collapse on click
  • File Size: 50k initial; 110k polite
  • Subsequent User-Initiated File Size: 2.2mb
  • Backup Image File Size: 50k
  • Frame Rate: 24fps
  • Animation Length: :90
  • Loop Limit: 5x
  • Video Length: Unlimited
  • Video Size: Unlimited
  • Audio: On video or audio button click only
  • Required Controls: Close button on expanded state; Play, pause, and volume control for all video
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 970x90 » 970x415
  • Rich Media Accepted Y/N: Y
  • File Format: swf, gif, png, jpg, html5
  • Flash Version: 10 or lower
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 100k polite, 2.2mb user-initiated
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: 5x
  • Max Dimensions/Ratio If Expandable: 970x415
  • Direction of Expansion: down
  • Close Button Requirements: on expanded panel
  • Auto Initiated: N
  • Audio Initiation: user-initiated on click
  • Max Panels: 5
  • Actionscript: AS2 or AS3
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#pushdown
  • Trafficking Contact: [email protected]

BILLBOARD

970x250

  • More About Billboard
  • Dimensions: 970x250
  • Expansion: Not allowed
  • File Size: 50k initial; 1mb polite
  • Subsequent User-Initiated File Size: Up to 10mb total for creative & video combined
  • Backup Image File Size: 50k
  • Frame Rate: 24fps
  • Animation Length: :90
  • Loop Limit: Unlimited
  • Video Length: Unlimited
  • Video Size: User-initiated (unlimited), Autoplay (< 3mb)
  • Audio: On video or audio button click only
  • Required Controls: Play, pause, and volume control for all video
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 970x250
  • Rich Media Accepted Y/N: Y
  • File Format: swf, gif, png, jpg, html5
  • Flash Version: 9 or lower
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 1mb polite, 10mb user-initiated
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: unlimited
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: N
  • Audio Initiation: user-initiated on click
  • Max Panels: n/a
  • Actionscript: AS2 or AS3
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#billboard
  • Trafficking Contact: [email protected]

HALF PAGE

300x600

  • More About Half Page
  • Dimensions: 300x600
  • Expansion: Not allowed
  • File Size: 50k initial; 100k polite
  • Subsequent User-Initiated File Size: 2.2mb
  • Frame Rate: 24fps
  • Animation Length: :90
  • Loop Limit: 5x
  • Video Length: Unlimited (user-initiated only)
  • Audio: On video or audio button click only
  • Required Controls: Play, pause, and volume control for all video
  • Backup Image File Size: 50k
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 300x600
  • Rich Media Accepted Y/N: Y
  • File Format: swf, gif, png, jpg, html5
  • Flash Version: 9 or lower
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 100k polite, 2.2mb user-initiated
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: 5x
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: N
  • Audio Initiation: user-initiated on click
  • Max Panels: n/a
  • Actionscript: AS2 or AS3
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#halfpage
  • Trafficking Contact: [email protected]

SPLASHBOX

300x250 » 600x250

  • More About Splashbox
  • Collapsed Dimensions: 300x250
  • Expanded Dimensions: 600x250
  • Expand Direction: Right
  • Expand Command: Click only
  • File Size: 50k initial; 100k polite
  • Subsequent User-Initiated File Size: 2.2mb
  • Frame Rate: 24fps
    • Animation Length: :90
  • Loop Limit: 5x
  • Video Length: Unlimited (user-initiated only)
  • Audio: On video or audio button click only
  • Required Controls: Close button on expanded state; Play, pause, and volume control for all video
  • Backup Image File Size: 50k
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 300x250 » 600x250
  • Rich Media Accepted Y/N: Y
  • File Format: swf, gif, png, jpg, html5
  • Flash Version: 9 or lower
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 110k polite, 2.2mb user-initiated
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: 5x
  • Max Dimensions/Ratio If Expandable: 600x250
  • Direction of Expansion: right
  • Close Button Requirements: on expanded panel
  • Auto Initiated: N
  • Audio Initiation: user-initiated on click
  • Max Panels: 5
  • Actionscript: AS2 or AS3
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#splashbox
  • Trafficking Contact: [email protected]

SUPER LEADERBOARD

970x90

  • More About Super Leaderboard
  • Dimensions: 970x90
  • Expansion: Not allowed
  • File Size: 50k initial; 100k polite
  • Subsequent User-Initiated File Size: 2.2mb
  • Frame Rate: 24fps
  • Animation Length: :90
  • Loop Limit: 5x
  • Video Length: Unlimited (user-initiated only)
  • Audio: On video or audio button click only
  • Required Controls: Play, pause, and volume control for all video
  • Backup Image File Size: 50k
  • Delivery: At least 2 days prior to launch
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 970x90
  • Rich Media Accepted Y/N: Y
  • File Format: swf, gif, png, jpg, html5
  • Flash Version: 9 or lower
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 100k polite, 2.2mb user-initiated
  • Polite Download Y/N: Y
  • Animation Restrictions: :90 total
  • Looping Limitations: 5x
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: N
  • Audio Initiation: user-initiated on click
  • Max Panels: n/a
  • Actionscript: AS2 or AS3
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#superleaderboard
  • Trafficking Contact: [email protected]

MOBILE

More About Mobile

STATIC/GIF

  • Dimensions: 300x250
  • File Type: PNG, JPG, GIF
  • File Size: 40k
  • Animation Length: 15 seconds
  • Loop Limit: unlimited
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served

RICH MEDIA

  • Dimensions: 300x250
  • File Type: HTML5
  • File Size: 40k initial
  • Subsequent User-Initiated File Size: 2.2mb
  • Backup Image File Size: 35k
  • Frame Rate: 24 fps
  • Animation Length: 15 seconds
  • Loop Limit: 5x
  • Video Length: 30 seconds
  • Audio: user initiated
  • Video May be played in native player which has standard controls. Custom video players must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
  • Font: 8pt (11px) - 16pt (21px)
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
Mobile Static/GIF - All Specs
  • Rich Media Accepted Y/N: N
  • File Format: jpg, png, gif
  • Flash Version: n/a
  • Max File Size (Initial K weight): 40k
  • Max File Size (Total K weight): 40k
  • Polite Download Y/N: N
  • Animation Restrictions: n/a
  • Looping Limitations: n/a
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: n/a
  • Audio Initiation: n/a
  • Max Panels: n/a
  • Actionscript: n/a
  • Z-Index: n/a
  • Video Frame Rate (Max FPS): n/a
  • Bit Rate: n/a
  • Video Compression: n/a
  • Key Frame Interval: n/a
  • Audio Codec: n/a
  • Video Codec: n/a
  • Text Character Restrictions: n/a
  • Custom Assets Needs: Y
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#tablet
  • Trafficking Contact: [email protected]
Mobile Rich Media - All Specs
  • Rich Media Accepted Y/N: Y
  • File Format (HTML5): html5
  • Flash Version: n/a
  • Max File Size (Initial K weight): 40k
  • Max File Size (Total K weight): 2.2mb
  • Polite Download Y/N: Y
  • Animation Restrictions: n/a
  • Looping Limitations: n/a
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: down
  • Close Button Requirements: close button required on expanded state
  • Auto Initiated: N
  • Audio Initiation: user initiated
  • Max Panels: 5
  • Actionscript: n/a
  • Z-Index: 100
  • Video Frame Rate (Max FPS): 24 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: N
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#mobile
  • Trafficking Contact: [email protected]

TABLET

More About Tablet

SUPER LEADERBOARD

  • Dimensions: 970x90
  • File Size: 50k
  • File Type: jpg, png, gif, html5
  • Animation Length: 15 seconds
  • Loop Limit: unlimited
  • Backup Image File Size: 50k
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
  •  

SPLASHBOX

  • Dimensions: 300x250
  • File Size: 50k
  • File Type: jpg, png, gif, html5
  • Animation Length: 15 seconds
  • Loop Limit: unlimited
  • Backup Image File Size: 50k
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
  •  

BILLBOARD

  • Dimensions: 970x250
  • File Size: 50k
  • File Type: jpg, png, gif, html5
  • Animation Length: 15 seconds
  • Loop Limit: unlimited
  • Backup Image File Size: 50k
  • Z-Index: 100
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Rich Media Accepted Y/N: N
  • File Format: jpg, png, gif, html5
  • Flash Version: n/a
  • Max File Size (Initial K weight): 50k
  • Max File Size (Total K weight): 50k
  • Polite Download Y/N: N
  • Animation Restrictions: n/a
  • Looping Limitations: n/a
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: n/a
  • Audio Initiation: n/a
  • Max Panels: n/a
  • Actionscript: n/a
  • Z-Index: n/a
  • Video Frame Rate (Max FPS): n/a
  • Bit Rate: n/a
  • Video Compression: n/a
  • Key Frame Interval: n/a
  • Audio Codec: n/a
  • Video Codec: n/a
  • Text Character Restrictions: n/a
  • Custom Assets Needs: Y
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 2 days prior to launch for standard media, 5 for rich media
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: n/a
  • iRoll (Innovid) Accepted Y/N: n/a
  • VAST Compliant (Y/N): n/a
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#tablet
  • Trafficking Contact: [email protected]

PRE ROLL VIDEO

640x360 Video

  • Dimensions: 640x360 16:9 aspect ratio preferred. 4:3 aspect ratio accepted.
  • Expansion: n/a
  • File Format: .MOV .FLV .MP4
  • File Size: 2mb
  • Frame Rate: 30fps
  • Animation Length: 15 seconds
  • Video Length: 15 seconds
  • Audio: User-Initiated
  • Required Controls: skippable after 5 seconds
  • Backup Image File Size: n/a
  • Delivery: At least 2 days prior to launch for standard media & 5 days for rich media
  • Rotation Limits: Limit 5 creatives per placement max, if site served
All Specs
  • Dimension/Aspect Ratio: 640x360 / 16:9
  • Rich Media Accepted Y/N: Y
  • File Format: mp4, flv
  • Flash Version: n/a
  • Max File Size (Initial K weight): 2mb
  • Max File Size (Total K weight): 2mb
  • Polite Download Y/N: N
  • Animation Restrictions: :15
  • Looping Limitations: :15
  • Max Dimensions/Ratio If Expandable: n/a
  • Direction of Expansion: n/a
  • Close Button Requirements: n/a
  • Auto Initiated: Y
  • Audio Initiation: user-initiated on click
  • Max Panels: n/a
  • Actionscript: n/a
  • Z-Index: n/a
  • Video Frame Rate (Max FPS): 30 fps
  • Bit Rate: n/a
  • Video Compression: H.264/MPEG-4
  • Key Frame Interval: n/a
  • Audio Codec: uncompressed
  • Video Codec: QuickTime H.264
  • Text Character Restrictions: n/a
  • Custom Assets Needs: N
  • Refresh Allowed Y/N: Y
  • Launch Lead Time (Site QA): At least 5 days prior to launch
  • Data Source (DFA, Site): Third Party (DFA Preferred, other vendors accepted), site accepted
  • DART Served Tags Accepted (Internal Redirects or iFrames/JavaScript): Internal Redirect Preferred, iFrames/JavaScript accepted
  • DART Tags Needed (tag, 1x1 pixel, click tag): Certified 3rd party tags (ex: DFA, Mediamind, Pointroll), If site served 1x1 pixel and click tag are required
  • DV Brand Assure: Y
  • DV Ad Assure: Y
  • OBA Compliance: N
  • OBA Proffered Vendor: N
  • Cover all DV Fees: Must be approved internally
  • Video Hub (3rd party video server) Accepted Y/N: N
  • iRoll (Innovid) Accepted Y/N: Y
  • VAST Compliant (Y/N): Y
  • Link to full creative spec documentation: http://advertising.gawker.com/resources/specs/#preroll
  • Trafficking Contact: [email protected]

ASSET REQUEST LIST

STANDARD DISPLAY

FLA (Flash Source Files)
Please include all accompanying scripts, assets and fonts. Third party Flash components and/or ad creators such as Doubleclick Studios, Pointroll and Flashtalking are not supported.
Version 10 or lower accepted, AS2 (preferred) or AS3 accepted.
clickTag expression must be with a capital 'T' to avoid errors (download)

PSD (Photoshop Source Files)
Layered files of your ad units, keyart or any other high-res materials helpful in building out custom creative.

Video(s) (.mov, .mp4, .flv)
Up to 3 videos for gallery units
Dimensions: 16:9 preferred, 4:3 accepted. Minimum pixel dimensions of 640x360.
File Size: Autoplay units must be <3mb; user-initiated video k-weight is unlimited.

Images
Up to 12 images for gallery units
File Format: .jpg or .png, minimum size 640x360

Fonts
Mac format .otf, .ttf

Logo(s)
Logo package in all colors and orientations (.eps or .png on transparent background)

Other
Style Guide
Examples of other creative executions

TIMELINE

Assets should be provided at least 10 business days prior to launch date. Please allow 3-5 business days for banner production and 2-3 business days for implementation & QA.

SUPERHERO

Video
Size: 1920x1080 (min. 1280x720)
Length: 0:15 - 0:90
Format: .mp4 (preferred), .mov, .ogg, .webm or YouTube URL

Keyart/Images
Size: 1920x1080 (min. 1340x720)
Format: .ai, .psd, .svg, .png

Fonts
Mac format .ttf, .otf, or webfonts (preferred)

Logo(s)
Logo package in all colors and orientations (.eps, .svg or .png)

Other Assets
Style guide / Brand guidelines
Animation references
Storyboards / Wireframes (if desired)
Program information (cast bios, images, synopsis, etc.)
Product information (specs, images, features, etc.)
Other HTML5 assets

Click here more information on the Superhero.

TIMELINE

Assets should be provided at least 23 business days prior to launch date.

CONTACT

If you have any questions about ad specs, please contact: [email protected]