RESOURCES

TARGETING

GEO-TARGETING

    Country, State, City, Area Code, Postal Code, DMA

INTERNET RELATED

    Domain types, Bandwidth, Browser Language

CONTEXTUAL MARKETING

    Tag Targeting: Contextual matching to relevant content using descriptive, granular keywords

COMPUTER SYSTEMS

  • Operating System: Windows, Mac, Linux and their various product releases
  • Mobile: iOS, Android
  • Browser: Chrome, Firefox, Internet Explorer, Safari

DAY/TIME

  • Time of Day - Hourly Blocks
  • Day of Week
  • Frequency Capping

AUDIENCE TARGETING

1ST PARTY

ENTHUSIASTS + OBSESSIVES

    These readers are category enthusiasts who exhibit strong affection for Gawker Media’s coverage of their favorite verticals. They tend to be early adopters and category experts who, as frequent visitors, are able to discern nuanced brand messages.

  • Auto
  • Entertainment
  • Gaming
  • Sci-Fi
  • Sports
  • Technology
  • Fashion & Beauty
  • Finance
  • Food & Drink
  • Health & Fitness
  • Men's Interest
  • Music & Pop Culture
  • Travel
  • Television

    • INTENDERS

      Intenders are readers who actively consume Gawker Media content as reference material for current purchasing activity. They tend to value our content for reference rather than entertainment as they browse with an intent to purchase new products.

    INFLUENCERS

      Influencers are actively engaged in social media and content sharing, amplifying your brand message out to their networks. As active commenters and engaged authorities, they both visit and share content from our properties frequently via social media.

    3RD PARTY