INTEL-INSPIRED SHOOTING CHALLENGE

The Intel-Inspired Ultrabook Shooting Challenge aligned with Gizmodo’s popular editorial Shooting Challenge feature to bring the Ultrabook’s creative, unparalleled power to life. Studio@Gawker’s documentary team followed six professional photographers to diverse locales, each armed with an Intel-powered Ultrabook, as they answered Gizmodo’s Shooting Challenges. The resulting content series told the story of how each photographer used the Intel-powered Ultrabook to enhance their creative process to produce stunning photos.

85,245 Video Plays

  • Partner Post

  • The Intel-Inspired Ultrabook Shooting Challenge was published via Partner Posts in tandem with the editorial Shooting Challenges. Each challenge opened with a video to introduce readers to the photographer and give a behind-the-scenes look at their creative process with the Ultrabook, which was followed by a gallery of the resulting photos.

  • Conversation

  • Readers had the opportunity to chat with each photographer and find out more about the Shooting Challenge and his/her experience with the Ultrabook in the photo gallery post.

  • Partner Page

  • All Partner Posts containing videos, Live Conversations, contests, and event details lived on a fully-branded Intel-Inspired Ultrabook Shooting Challenge Partner Page. Gizmodo’s relevant editorial Shooting Challenge stories were cross-published onto this Partner Page to tie the whole program together.

  • Video Series

  • Event

  • Contest

Video Series

Intel-Inspired Shooting Challenge Gallery

CONTEST

The end of each Shooting Challenge photo gallery featured a teaser photo of the Ultrabook in the next location. We encouraged readers to tweet their guesses for the mystery location along with a link to the post and #ultrabookspotted for a chance to win an Ultrabook. One of our winners showed off his drive to win with Tumblr post detailing his search for the next Shooting Challenge location.

Instaderby Instagram-Powered #mycity Challenge

The Shooting Challenge-inspired contest was integrated into the event through a partnership with Instaderby, an Instagram-powered photo challenge site. We asked followers of The Intel-Inspired Ultrabook Shooting Challenge and event attendees to Instagram photos of things that inspired them in their cities for one more chance to win an Ultrabook.