THE FUSION PROJECT
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Ford partnered with Jalopnik to surprise our auto-obsessed readers who had voiced their opinions about the new Fusion – positive and negative – with an opportunity to try it out in real life. The result was The Fusion Project: A three-part video series focusing on the Fusion’s design, performance, and engine choices. The experience was hosted by Top Gear USA stars Rutledge Wood and Tanner Foust and directed by Tim Damon, “one of Hollywood's most highly regarded car-commercial directors.”
The spots are heavy on fun.
— AdWeek
A new kind of sponsored post that goes above and beyond your typical native ad...This kind of ad content makes complete sense for Gawker, its readers, and Ford.
Partner Posts
- Each video was published within a Partner Post — written by former Jalopnik editor Ray Wert — and promoted to the Jalopnik homepage. We opened the discussion section for the rest of the auto-obsessed readers to find out about the experience from the participating commenters. They got really into it.
Partner Page
- The Fusion Project posts were published to Ford’s fully-branded Kinja page, serving as an easily-sharable content destination.
NASCAR shared the first post to their own Win On Sunday Kinja blog in case their readers missed it on Jalopnik. Video Series
Video Series
