The struggling Taiwanese phone maker says the HTC 10 offers a fresh design and improved camera, while Korea's LG is trying to convince developers to build add-ons for its G5.
The announcement of the Gear 360 means Samsung now has the best option on the market for both capturing and watching immersive video. Your move, Cupertino.
While Google and Apple focused on connecting with new cars, Samsung is looking to offer something for those that want to add wireless to existing vehicles.