The chipmaker missed the smartphone and tablet markets but thought it could catch up if it just spent enough money. Last week it finally raised a white flag.
The struggling Taiwanese phone maker says the HTC 10 offers a fresh design and improved camera, while Korea's LG is trying to convince developers to build add-ons for its G5.
Two years after expanding outside of China, Xiaomi still makes 91 percent of its sales domestically. But other numbers tell a better story, says the company's global boss.