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The Facebook papers pt 3: Facebook pulls a page from the Amazon playbook

Expect to see a significant increase in the number of ultralight, platform-only publishers seeking to leverage their lower cost bases.

Stop thinking that programmatic is the future of online advertising

"Offline" data — things like voice command and in-store shopping — are stil important factors in consumer decision-making.

Google says it's just as big in the red-hot app ad market as Facebook

And Google is bringing its mobile ad tool to iOS.

Twitter will show ads to people who see tweets but aren't Twitter users

It's a way to make money "off-platform."

Meet the Google exec who's trying to beat Facebook in the mobile ad business

Here is Google's strategy to score app install ads.

Google brings shopping ads to image searches to fend off Amazon

The search giant is adding new offline perks for retailers, too.

The Facebook papers Part 2: The user experience revolt

What publishers can and can't do — and how that forces them into giving up more of their core competencies to Facebook.

Google cracks down on shady finance and bans ads for payday loans

The unprecedented block goes into effect in July.

Stop watching movies on Netflix, start watching sports on ESPN, says ESPN

"Silly algorithm."

Instagram is rolling out the ads that Snapchat thinks are 'creepy'

Instagram is getting retargeting ads.

Comcast buys French startup StickyAds to build out its digital video business

It’s part of the cable giant’s move into “programmatic” TV ads.

Adobe is buying Livefyre so brands can have more free content

The reason for the deal is the same reason a lot of stuff happens on the Internet: Content.

Instagram is selling a new type of video ad

Instagram has been pushing users to create more videos. Now it's pushing advertisers to create more video ads.

Vimeo buys VHX to build up its fledgling video subscription business

Two companies, both focused on indie video.

Digiday branches out from media to fashion with Glossy, a new business site

Who else is going to write about Ralph Lauren's internet-connected fitting rooms?

Fox and Disney want to sell their own web TV bundle, via Hulu, for $40 a month

Which means the TV networks are now going to compete with their customers -- pay TV distributors like Comcast.

Tech writer Steven Levy is in talks to leave Medium and head back to Conde Nast

Conde and Medium may also strike a distribution + ads deal.

Twitter is going to have a hard time fixing its ad problem

This wasn’t a one-quarter problem. It has been brewing for a while.

About.com has a new strategy and a new health site: Meet Verywell

Same content, new look, new plan.

Programmatic TV 101: The multi-billion-dollar ad tech that's transforming television

In the very near future, we will no longer even think of there being a difference between television and digital video.

Live: Google talks to Wall Street after a Q1 miss

Not a huge miss. But a miss.

How Will Facebook Make Money Off Live Video? Just Look at TV.

Publishers are waiting patiently ... for now.

BuzzFeed didn't cut its 2016 forecast in half, says BuzzFeed chair Ken Lerer

"Anyone who thinks that this isn’t a terrific time to be in digital content is dead wrong."

Here's why the music labels are furious at YouTube. Again.

RIAA boss Cary Sherman says Katy Perry and the rest of the music business are getting a bad deal.

2016: The Year Election Ads Finally Come to the Internet

Welcome to the future, political advertisers. The Web has been waiting for you.

Like Netflix, but With YouTube Stars: Fullscreen Readies Its Subscription Service

It will launch April 26 and will cost $5 a month.

What Does Spotify Want to Buy With a Billion Dollars?

Here's a guess: Videos.

SoundCloud's Music Subscription Service Is Finally Here

Like Spotify, Apple and many others, it's $10 a month. The free version is sticking around, but some songs may move behind a pay wall.

The New York Times May Make It Harder to Use Facebook and Twitter to Jump Its Paywall

Looking to convert social browsers into subscribers.

Lil Wayne Helps Samsung Reach Viral Success

"We didn't just want to find a way to tap into popular culture, but to create culture."

Apple Music Partners With Vice to Feed Its Increasing Appetite for Exclusive Video

Today, a new series of music documentaries. Down the road: A Dr. Dre miniseries.

Tinder Reshuffles Management in Latest Bid to Add More Experience

More seasoned execs to manage the growth of the sometimes chaotic company.