Expect to see a significant increase in the number of ultralight, platform-only publishers seeking to leverage their lower cost bases.
"Offline" data — things like voice command and in-store shopping — are stil important factors in consumer decision-making.
And Google is bringing its mobile ad tool to iOS.
It's a way to make money "off-platform."
Here is Google's strategy to score app install ads.
The search giant is adding new offline perks for retailers, too.
What publishers can and can't do — and how that forces them into giving up more of their core competencies to Facebook.
The unprecedented block goes into effect in July.
"Silly algorithm."
Instagram is getting retargeting ads.
It’s part of the cable giant’s move into “programmatic” TV ads.
The reason for the deal is the same reason a lot of stuff happens on the Internet: Content.
Instagram has been pushing users to create more videos. Now it's pushing advertisers to create more video ads.
Two companies, both focused on indie video.
Who else is going to write about Ralph Lauren's internet-connected fitting rooms?
Which means the TV networks are now going to compete with their customers -- pay TV distributors like Comcast.
Conde and Medium may also strike a distribution + ads deal.
This wasn’t a one-quarter problem. It has been brewing for a while.
Same content, new look, new plan.
In the very near future, we will no longer even think of there being a difference between television and digital video.
Not a huge miss. But a miss.
Publishers are waiting patiently ... for now.
"Anyone who thinks that this isn’t a terrific time to be in digital content is dead wrong."
RIAA boss Cary Sherman says Katy Perry and the rest of the music business are getting a bad deal.
Welcome to the future, political advertisers. The Web has been waiting for you.
It will launch April 26 and will cost $5 a month.
Here's a guess: Videos.
Like Spotify, Apple and many others, it's $10 a month. The free version is sticking around, but some songs may move behind a pay wall.
Looking to convert social browsers into subscribers.
"We didn't just want to find a way to tap into popular culture, but to create culture."
Today, a new series of music documentaries. Down the road: A Dr. Dre miniseries.
More seasoned execs to manage the growth of the sometimes chaotic company.