Video Monetization

Video Monetization: Growing A Profitable Business

Where delivering online video used to be an end in itself, today’s Digital TV providers are under constant pressure to monetize their offerings. Often burned by attempting to optimize video monetization on YouTube, where they often experience disappointing results, providers know there must be more they can do to create a monetization plan that will help them to earn money from video.

Businesses seeking to build online video offerings must flawlessly execute a sophisticated video monetization strategy. Ooyala provides comprehensive monetization capabilities, including:

Video Ad Monetization

Integrated with the top ad platforms, Ooyala makes it quick and easy to monetize through advertising. VAST and VPAID compliant, the Ooyala platform maximizes the advertising monetization options you have, ensuring you reach the highest CPMs possible at the optimal fill rate.

Transactional Monetization

Provide a smooth purchase process for viewers to purchase discrete video assets. When you have premium content, it’s not enough to simply drive video ad revenue: charge for access to the most popular assets to boost revenues.

Mobile Video Monetization

Extend all monetization capabilities across all devices, tuned to the usage habits of each individual mobile device demographic. Apply the right monetization criteria across device types to ensure you receive the interest - and CPMs - your audience deserves from advertising partners.

OTT Video Monetization

Quickly and seamlessly create TV Everywhere (TVE) offerings that integrate with the leading MVPDs. Protect your retransmission-based video revenues by integrating with your broadcast partners, ensuring you monetize your audience even when you aren’t placing ads or charging for subscriptions directly.

Subscription Monetization

Sell subscriptions to video content, with the viewer’s account managed and charged centrally and automatically. Of all the video monetization models, this generates the most predictable recurring revenue stream, empowering you to continue to acquire, create, and license great content.

Ooyala Monetization Drives Measurable Results

Ooyala enables monetization through both our core platform, as well as via integration with leading partners including Google, TinyPass, and Vindicia. By combining the power of advertising (AVOD), pay-per-view (TVOD), and subscription (SVOD) monetization models, Ooyala delivers on all the various monetization opportunities you need to build a strategy guaranteed to give you the advantage in the marketplace.

Companies like ESPN, Sky Sports, and Univision use Ooyala’s video monetization options to drive some of the world’s leading OTT offerings. Our real-time analytics provide the metrics to continuously improve returns on any monetization strategy. From ad monetization options (for instance The Telegraph newspaper), to download-to-own environments, to extensive subscription-driven offerings, Ooyala customers are building the next generation of Digital TV.