Video Content Management
Video content management represents the core workflow layer for Digital TV providers. Comprehensive online video management platforms (OVPs) will provide an integrated dynamic system, designed to ensure the right content reaches the right viewer at the right time. But when managing videos, not all CMS systems are alike.
The Leading Online Video Content Management Provider
Traditional web content management systems (CMS) are designed to track web traffic, and are generally not tuned for video content management. Ooyala delivers personalized content management and delivery that gets the most out of your digital video. As the leading video company, Ooyala works with the world’s best publishers, providing extensive content management workflow and delivery.
Choosing An Online Video Management System
Businesses seeking to build online video offerings often initially select a web CMS; but subsequently recognize the need for a dedicated video content management platform. The latter may include anything from foundational processes, including video ingestion and transcoding, to advanced capabilities such as customized video experiences and video recommendations.
The Ooyala video content management platform includes capabilities across a range of needs, including:
Video Content Management
Use an always-on, web-based interface to upload, transcode and manage your content library. From the moment you ingest video, until your viewers enjoy their video experience, you have 360 degree visibility.
Video Management Workflow
Ensure optimal efficiency, with workflows designed to match the tasks you need to perform to deliver an exceptional video experience.
Video File Management
Your video files are securely stored, managed and protected from unauthorized use. Distributed across an all-Cloud infrastructure, your video content reaches your end users quickly and at top quality.
Video Database Management
A video is more than just moving pictures and sound: there are genres to be identified, seasons to be grouped, and themes to associate. Manage your database with extensive and flexible metadata workflows, and deliver effective personalized recommendations to your viewers.
Premium Video Management Made Easy
Companies like ESPN, Sky Sports, Univision, and Caracol, have selected Ooyala’s online video management system as the option for their video needs. Our platform delivers the ability to provide compelling, profitable video offerings with rapid time-to-market, and great flexibility. From unique branding options , to download-to-own environments, to extensive subscription-driven offerings, Ooyala customers are building the next generation of Digital TV.
Ooyala customers use our industry-leading video measurement system alongside the online video CMS, easily tracking, analyzing and optimizing the video services that they provide to their viewers. Among online content management platform providers, Ooyala is unique in our history of collecting extensive data trails, of both video-on-demand (VOD) and live video, and surfacing them in a way that is useful and usable by our customers. As a result Ooyala customers regularly experience 30% to 50% growth in video engagement in the earliest days of using our platform.
Building a Successful Multi-Screen, Multi-Platform OTT Service
In this white paper, Ooyala and leading TV application solutions provider Accedo share our perspective on how to build a successful OTT video service that will last, including:
- Focusing on the multi-screen consumer
- Taking a holistic approach to multiple platforms
- Prioritizing personalized experiences
- Preparing to evolve the service over time
- Establishing an efficient application lifecycle
Learn More About Video Content Management on Our Videomind Blog
