New Demographic Stats in Google Play Games Services

By Ben Frenkel, Google Play Games team

Hey game developers, back in March you may remember we added new game statistics in the Google Play Developer Console for those of you who had implemented Google Play Games: our cross-platform game services for Android, iOS and the web.

Starting today, we're providing more insights into how your games are being used by adding country, age, and gender dimensions to the existing set of reports available in the Developer console. You’ll see demographics integrated into Overview stats as well as the Players reports for New and Active users.

In the Overview stats you can now see highlights of activity by age group, most active countries, and gender.

With a better understanding of your users’ demographic composition, you'll be able to make more effective decisions to improve retention and monetization. Here a few ways you could imagine using these new stats:

• You just launched your new game globally, and expected it do particularly well in Germany. Using country demographic data, you see that Germany is much less active than expected. After some digging, you realize that your tutorial was not properly translated to German. Based on this insight, you immediately roll out a fix to see if you can improve active users in Germany.

In the Players stats section the new metrics reveal trends in how your app is doing across age groups, countries, and gender.

• After Looking at your new demographics report you realize that your game is really popular with women in their mid-20s. Your in-app purchase data corroborates this, showing that the one female hero character is the most popular purchase. Empowered by this data, you race to add female hero characters to your game.

Additionally, if you're already using Google Play game services, there's no extra integration needed! By logging in to the Google Play Developer Console you can start using demographics to better inform your decisions today.

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Android Wear Developer Preview Now Available

By Austin Robison, Android Wear team

Android Wear extends the Android platform to wearables. These small, powerful devices give users useful information just when they need it. Watches powered by Android Wear respond to spoken questions and commands to provide info and get stuff done. These new devices can help users reach their fitness goals and be their key to a multiscreen world.

We designed Android Wear to bring a common user experience and a consistent developer platform to this new generation of devices. We can’t wait to see what you will build.

Getting started

Your app’s notifications will already appear on Android wearables and starting today, you can sign up for the Android Wear Developer Preview. You can use the emulator provided to preview how your notifications will appear on both square and round Android wearables. The Developer Preview also includes new Android Wear APIs which will let you customize and extend your notifications to accept voice replies, feature additional pages, and stack with similar notifications. Head on over to developer.android.com/wear to sign up and learn more.

For a brief introduction to the developer features of Android Wear, check out these DevBytes videos. They include demos and a discussion about the code snippets driving them.

What’s next?

We’re just getting started with the Android Wear Developer Preview. In the coming months we’ll be launching new APIs and features for Android Wear devices to create even more unique experiences for the wrist.

Join the Android Wear Developers community on Google+ to discuss the Preview and ask questions.

We’re excited to see what you build!

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Unlocking the Power of Google for Your Games, at GDC

By Greg Hartrell, Google Play Games team

Today, everyone is a gamer — in fact, 3 in every 4 Android users are playing games, allowing developers to reach an unprecedented audience of players in an Android ecosystem that’s activated over one billion devices. This has helped Google Play Games — Google’s cross-platform game service and SDK for Android, iOS and the web (which lets you easily integrate features like achievements, leaderboards, multiplayer and cloud save into your games) — grow at tremendous speed. The momentum continues on Google Play, where four times more money was paid out to developers in 2013 than in 2012.

With the Game Developers Conference (GDC) this week, we announced a number of new features for Google Play Games and other Google products. As they launch over the coming weeks, these new services and tools will help you unlock the power of Google to take your games to the next level.

Power your game and get discovered

With game gifts, players in your games can send virtual in-game objects to anyone in their circles or through multiplayer search.

To help players get the most out of your games, Play Games will be expanding engagement and discovery options.

We'll be introducing game gifts, a new service that lets players send virtual in-game objects to anyone in their circles or through player search. The Play Games app now supports multiplayer invites directly, further helping players discover your game and keep them playing. And the Google Play Store will also feature 18 new game categories, making it easier for players to find games they'll love.

Tools to take your game to the next level

Further enhancing Google Play Game services, we're expanding multiplayer to support iOS, bringing turn-based and real-time multiplayer capabilities to both Android and iOS.

To further help with cross platform game development, we're updating our Play Games Unity Plug-in to support cross-platform multiplayer services, and introducing an early Play Games C++ SDK to support achievements and leaderboards.

In addition, we're launching enhanced Play Games statistics on the Google Play Developer Console, providing easy game analytics for Play Games adopters. Developers will gain a daily dashboard that visualizes player and engagement statistics for signed in users, including daily active users, retention analysis and achievement, and leaderboard performance.

Ad features to better optimize your business

Of course, once you build a great gaming experience, it's important to get rewarded for your work, which is why we'll also be introducing new features to the AdMob platform. We're making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we're excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game. Advertising continues to be a core vehicle driving many game developers' success, so we're also bringing you new ways to optimize your ads to earn the most revenue.

Watch the Google Sessions at GDC

Check out the stream from our Google Developer Day sessions at GDC 2014. Learn more about how to reach and engage with hundreds of millions of users on Google Play, build Games that scale in the cloud, grow in-game advertising businesses with AdMob, track revenue with Google Analytics, as well as explore new gaming frontiers, like Glass.

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Improved App Insight by Linking Google Analytics with Google Play

Posted by Ellie Powers, Google Play team

A key part of growing your app’s installed base is knowing more about your users — how they discover your app, what devices they use, what they do when they use your app, and how often they return to it. Understanding your users is now made easier through a new integration between Google Analytics and the Google Play Developer Console.

Starting today, you can link your Google Analytics account with your Google Play Developer Console to get powerful new insights into your app’s user acquisition and engagement. In Google Analytics, you’ll get a new report highlighting which campaigns are driving the most views, installs, and new users in Google Play. In the Developer Console, you’ll get new app stats that let you easily see your app’s engagement based on Analytics data.

This combined data can help you take your app business to the next level, especially if you’re using multiple campaigns or monetizing through advertisements and in-app products that depend on high engagement. Linking Google Analytics to your Developer Console is straightforward — the sections below explain the new types of data you can get and how to get started.

In Google Analytics, see your app’s Google Play referral flow

Once you’ve linked your Analytics account to your Developer Console, you’ll see a new report in Google Analytics called Google Play Referral Flow. This report details each of your campaigns and the user traffic that they drive. For each campaign, you can see how many users viewed listing page in Google Play and how many went on to install your app and ultimately launch it on their mobile devices.

With this data you can track the effectiveness of a wide range of campaigns — such as blogs, news articles, and ad campaigns — and get insight into which marketing activities are most effective for your business. You can find the Google Play report by going to Google Analytics and clicking on Acquisitions > Google Play > Referral Flow.

In the Developer Console, see engagement data from Google Analytics

If you’re already using Google Analytics, you know how important it is to see how users are interacting with your app. How often do they launch it? How much do they do with it? What are they doing inside the app?

Once you link your Analytics account, you’ll be able to see your app’s engagement data from Google Analytics right in the Statistics page in your Developer Console. You’ll be able to select two new metrics from the drop-down menu at the top of the page:

• Active users: the number of users who have launched your app that day
• New users: the number of users who have launched your app for the first time that day

These engagement metrics are integrated with your other app statistics, so you can analyze them further across other dimensions, such as by country, language, device, Android version, app version, and carrier.

How to get started

To get started, you first need to integrate Google Analytics into your app. If you haven’t done this already, download the Google Analytics SDK for Android and then take a look at the developer documentation to learn how to add Analytics to your app. Once you’ve integrated Analytics into your app, upload the app to the Developer Console.

Next, you’ll need to link your Developer Console to Google Analytics. To do this, go to the Developer Console and select the app. At the bottom of the Statistics page, you’ll see directions about how to complete the linking. The process takes just a few moments.

That’s it! You can now see both the Google Play Referral Flow report in Google Analytics and the new engagement metrics in the Developer Console.

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Google+ Sign-In Now Part of Google Play Services

Posted by Reto Meier, Android Developer Relations and Matt Waddell, Google+

Google Play Services is our platform for offering you better integration with Google products, and providing new capabilities to use within your apps. Today we’re rolling out Google Play services v3.0, which includes Google+ Sign-In and Google Maps Android API improvements.

Google+ Sign-In

Google+ Sign-In lets users sign in to your Android app with their existing Google credentials, and bring along their Google+ info for an upgraded experience. In addition to basic authentication, today’s release includes features that can accelerate both app downloads and engagement.

Over-the-air installs from your website

After signing in with Google on your web site, users will now have the option to install your Android app on their devices instantly. They’ll enjoy a seamless desktop-to-mobile experience, and you’ll be able to drive more downloads. Linking your web site and Android apps is as simple as registering your project and clients with the Google APIs console.

App customization

When users sign in with Google, they can now bring their Google+ info with them (like their public profile, and the people in their circles). This lets your app welcome them by name, display their picture, connect them with friends, and lots more.

Interactive posts

Shares from your app can now include calls to action (like “listen,” “RSVP,” and “check-in”), custom thumbnails, and brand attribution — all of which help them stand out in users’ Google+ streams. Clicking on an interactive post can also deep link to a specific piece of content inside your app, further improving engagement.

App activity that’s useful, not annoying

Users’ app activities will only be visible to the Google+ circles they specify (if any), and they’ll only appear when they’re relevant. Putting users in control, and not spraying their stream builds trust in your app, and encourages meaningful sharing.

Measure and monitor key metrics

Once your Google+ Sign-In integration is live, you’ll be able to measure and monitor downloads, total users, interactive post performance, and other key metrics. To set up Google+ Platform Insights for your Android app, simply connect it with your Google+ page.

More about Google+ Sign-In

To learn more about integrating with Google+ Sign-In, visit our developer docs. You can also read our announcement on the Google+ Developers Blog, or download some of the first apps to include this functionality.

Google Maps Android API v2

This release includes fixes for more than 20 bugs, including half of the top 10 issues filed in the Google Maps API issue tracker. These include improvements to map rendering and the behavior of markers and infowindows.

Also included are features like native support for new map shapes such as circles, anti-clockwise polygons, and the OnMyLocationChangeListener event, which is called when a change in location is detected.

Check out the product documentation for a complete set of release notes.

More About Google Play Services

To learn more about Google Play services and the APIs available to you through it, visit the Google Services area of the Android Developers site.

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