Developer tips for success with Player Analytics and Google Play games services

Posted by, Lily Sheringham, Developer Marketing at Google Play

Editor’s note: As part of our series featuring tips from developers, we spoke to some popular game developers to find out how they use Player Analytics and Google Play game services to find success on Google Play. - Ed.

Google Play games services, available in the Developer Console, allows you to add features such as achievements and leaderboards to your games. Google Play games services provides Player Analytics, a free games-specific analytics tool, in the Developer Console Game services tab. You can use the reports to understand how players are progressing, spending, and churning backed by a data-driven approach.

Bombsquad grows revenue by 140% per user with Player Analytics

Independent developer Eric Froemling, initially created the game Bombsquad as a hobby, but now relies on it as his livelihood. Last year, he switched the business model of the game from paid to free-to-play. By using Player Analytics, he was able to improve player retention and monetization in the game, achieving a 140% increase in the average revenue per daily active user (ARPDAU).

Watch the video below to learn how Eric uses Player Analytics and the Developer Console to improve gamers’ experience, while increasing retention and monetization.

Tips from Auxbrain for success with Google Play games services

Kevin Pazirandeh, founder and CEO of games developer Auxbrain, creator of Zombie Highway, provides insight into how they use Google Play games services, and comments:

“While there are a few exceptions, I have not run into a better measure of engagement, and perhaps more importantly, a measure for change in engagement, than the retention table. For the uninitiated, a daily retention table gives you the % of players who return on the nth day after their first play. Comparing retention rates of two similar games can give you an immediate signal if you are doing something right or wrong.”

Kevin shares his top tips on how to best use the analytics tools in Google Play games services:

1. You get Player Analytics for free - If you’ve implemented Google Play game services in your games, check out Player Analytics under Game services in the Developer Console, you’ll find you are getting analytics data already.
2. Never assume change is for the better - Players may not view changes in your game as the improvement you had hoped they were. So when you make a change, have a strategy for measuring the result. Where you cannot find a way to measure the change’s impact with Player Analytics, consider not making it and prioritize those changes you can measure.
3. Use achievements and events to track player progress - If you add achievements or events you can use the Player progression report or Event viewer to track player progress. You’ll quickly find out where players are struggling or churning, and can look for ways to help move players on.
4. Use sign-in to get more data - The more data about player behavior you collect, the more meaningful the reports in Player Analytics become. The best way to increase the data collected is to get more players signed-in. Auto sign-in players, and provide a Play game services start point on the first screen (after any tutorial flow) for those that don’t sign-in first time.
5. Track your player engagement with Retention tables - The Retention table report lets you see where players are turning away, over time. Compare retention before and after changes to understand their impact, or between similar games to see if different designs decisions are turning players away earlier or later.

Get started with Google Play Games Services or learn more about products and best practices that will help you grow your business on Google Play globally.

Android Developer Story: Peak Games generates majority of global revenue for popular game ‘Spades’ on Android

Posted by Lily Sheringham, Google Play team

Founded in 2010, Turkish mobile games developer Peak Games started developing games targeted to the local market and is now scaling globally. Their game ‘Spades Plus’ is growing in the US and the game generates over 70% of its mobile revenue from Android.

Watch Erdem İnan, Business Intelligence and Marketing Director, and İlkin Ulaş Balkanay, Head of Android Development, explain how Peak Games improved user engagement and increased installs with Google Play Store Listing experiments and app promotion right from within the Developer Console.

Find out more about how to use run tests on your Store Listing to increase your installs and how to promote your app or game with Universal App Campaigns from the Google Play Developer Console.

Virtual currency: Sources and Sinks

Posted by Damien Mabin, Developer Advocate

More and more mobile games base their economic model on virtual currencies and free to play, yet there are plenty of pitfalls to be aware of while developing your game. One of these pitfalls is having an unbalanced economy. Sources and Sinks, a handy feature included in the Play Games Services toolset, is specifically designed to help measure the balance of your game’s virtual economy.

It helps you visualise in one simple diagram the state of your current in game economy. In diagram 1 (below), along the x-axis (time), and y-axis (amount of virtual currency), we see 2 curves:

• One showing the amount of virtual currency earn by players (orange line)
• The other one showing the amount spent by players (green line)

Diagram 1: Poorly Monetizing Economy

What do the curves in the diagram tell us? In this case, that our game is likely not going to monetize well. Users are spending less currency than they are earning: resulting in a surplus. There is no sense of scarcity for the user which may indicate that your players do not understand how they can spend currency or that there is value to them in doing so. It would be a good idea in this case to re-evaluate how much content is available to spend virtual currency on and how discoverable this content is to your users. Alternatively, you may want to consider decreasing the amount of in game earned currency is available (inflation can be a bad thing). Ultimately, you want your curves to change as demonstrated in diagram 2 (below).

Diagram 2: Balancing economy

That’s a lot better! Now your users are spending more than they earn… Wait! How is that possible? Two reasons: Players are spending the stock of money they accumulated before your changes. Moreover, there is another important point not to forget: you should not track in the above diagrams the amount of virtual currency the user purchase through in app purchases. If you wait a few more days, you should see the 2 curves converge a bit; the delta of them being the amount of virtual currency users purchase through IAP:

Diagram 3: Stabilised economy

With play game services you can get this visualisation with 2 lines of codes! It works on iOS and Android and doesn’t require the user to sign in to Play Games. What you will have in your Android or iOS app is something like this:

You can find more information about the integration here.

Once the client integration done you can go into your Play Store Developer Console to visualise the curve. Go into the “Game services” section, and click on “Player analytics->overview.”

Updates to Unity, C++, and iOS tools for Play game services

Posted by Benjamin Frenkel, Product Manager

To further support all you game developers, we've updated our popular developer tools to give you a consistent set of game services across platforms for a better, more stable experience, with a particular focus on improvements to the Play game services Unity plugin. In addition, we added support for the Nearby Connections API, launched earlier this year at GDC, to our C++ SDK and Unity plugin.

Let’s take a look a closer look!

Unity plugin feature parity and stability improvements

We’ve added full support for Events and Quests in the Unity plugin. If you’re a Unity developer, you can now incorporate Quests into your games and take full advantage of Player Analytics natively within the Unity IDE.

We’ve also listened to feedback from our community of Unity plugin users and made stability improvements to Play game services Multiplayer, Saved Games, and to sign-in. You’ll now have a much better experience integrating with these Play game services, with fewer crashes and glitches.

C++ SDK and Unity support for the Nearby Connections API

We have added support for the Nearby Connections API to our C++ SDK and Unity plugin. You can now easily build awesome second screen and local multiplayer experiences, like this Beach Bugging Racing example, with the development tools you are most comfortable with.

Easier and more stable iOS builds with CocoaPods

We’ve also made major improvements to our Play game services CocoaPods, which simplify dependency management and building App Store packages from Xcode. The CocoaPods will improve building for iOS with the Play game services iOS and C++ SDKs, and the Unity plugin. We also improved the stability of multiplayer on iOS, eliminating many of the issues around accepting match invitations.

Finally, we improved our support for iOS 8, making it easier to set up multiplayer push notifications, and fixing UI compatibility issues.

Quick links to get you started

Play game services developer page: https://developers.google.com/games/services/
Case studies: http://developer.android.com/distribute/stories/games.html

Downloads

• C++, iOS, and Java SDKs: https://developers.google.com/games/services/downloads/sdks
• Unity plugin: https://github.com/playgameservices/play-games-plugin-for-unity

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Exercise or Games? Why Not Both!

Posted by Alice Ching, Google Engineer

We are pleased to announce the release of Games in Motion, an open source game sample to demonstrate how developers can make fun games using Google Fit and Android Wear. Do you ever go on a jog and feel like there is a lack of incentive to help you run better? What if you were a secret agent and had to use your speed and your nifty gadget to complete missions?

With Games in Motion, you can enhance your exercise with missions and actions on your Android Wear device, while logging your jogs to the cloud.

Games in Motion is written in Java programming language using Android Studio. It demonstrates multiple Android technologies.

• Android Wear bridges notifications from a phone or tablet to a paired Android Wear device. The notifications are stacked so we can show multiple stats at the same time.
• Google Fit API collects and processes fitness data and sessions. This allows us to use the fitness data to show user progress. All exercise sessions done in Games in Motion will be recorded to Google Fit as well.
• Google Play Games Services is used to create and unlock achievements.
• Several different Android audio APIs are integrated.
• Android Audio Manager is used for volume and vibration control.
• Android Media Player plays back raw sound files.
• Android Text to Speech generates in-game spoken speech.
• Audio Focus is used to make sure we transition smoothly between in-app audio and audio from other apps, such as music-playing apps.
• JUnit tests are present for the data-driven parser, which demonstrates how unit testing can be done within Android Studio.

You can download the latest open source release from GitHub. We hope to inspire similar Android games, where multiple different form factors are combined for a fun experience.

We'll see you at GDC 2015!

Posted by Greg Hartrell, Senior Product Manager of Google Play Games

The Game Developers Conference (GDC) is less than one week away in San Francisco. This year we will host our annual Developer Day at West Hall and be on the Expo floor in booth #502. We’re excited to give you a glimpse into how we are helping mobile game developers build successful businesses and improve user experiences.

Our Developer Day will take place in Room 2006 of the West Hall of Moscone Center on Monday, March 2. We're keeping the content action-oriented with a few presentations and lightning talks, followed by a full afternoon of hands on hacking with Google engineers. Here’s a look at the schedule:

Opening Keynote || 10AM: We’ll kick off the day by sharing to make your games more successful with Google. You’ll hear about new platforms, new tools to make development easier, and ways to measure your mobile games and monetize them.

Running A Successful Games Business with Google || 10:30AM: Next we’ll hear from Bob Meese, the Global Head of Games Business Development from Google Play, who’ll offer some key pointers on how to make sure you're best taking advantage of unique tools on Google Play to grow your business effectively.

Lightning Talks || 11:15AM: Ready to absorb all the opportunities Google has to offer your game business? These quick, 5-minute talks will cover everything from FlatBuffers to Google Cast to data interpolation. To keep us on track, a gong may be involved.

Code Labs || 1:30PM: After lunch, we’ll turn the room into a classroom setting where you can participate in a number of self-guided code labs focused on leveraging Analytics, Google Play game services, Firebase and VR with Cardboard. These Code Labs are completely self-paced and will be available throughout the afternoon. If you want admission to the code labs earlier, sign up for Priority Access here!

Also, be sure to check out the Google booth on the Expo floor to get hands on experiences with Project Tango, Niantic Labs and Cardboard starting on Wednesday, March 4. Our teams from AdMob, AdWords, Analytics, Cloud Platform and Firebase will also be available to answer any of your product questions.

For more information on our presence at GDC, including a full list of our talks and speaker details, please visit g.co/dev/gdc2015. Please note that these events are part of the official Game Developer's Conference, so you will need a pass to attend. If you can't attend GDC in person, you can still check out our morning talks on our livestream at g.co/dev/gdc-livestream.

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Google Play game services ends year with a bang!

Posted by Benjamin Frenkel, Product Manager, Play Games

In an effort to supercharge our Google Play games services (GPGS) developer tools, we’re introducing the Game services Publishing API, a revamped Unity Plugin, additional enhancements to the C++ SDK, and improved Leaderboard Tamper Protection.

Let’s dig into what’s new for developers:

Publishing API to automate game services configuration

At Google I/O this past June, the pubsite team launched the Google Play Developer Publishing APIs to automate the configuration and publishing of applications to the Play store. Game developers can now also use the Google Play game services Publishing API to automate the configuration and publishing of game services resources, starting with achievements and leaderboards.

For example, if you plan on publishing your game in multiple languages, the game services Publishing API will enable you to pull translation data from spreadsheets, CSVs, or a Content Management System (CMS) and automatically apply those translations to your achievements.

Early adopter Square Enix believes the game services Publishing API will be an indispensable tool to manage global game rollouts:

Achievements are the most used feature in Google Play game services for us. As our games support more languages, achievement management has become increasingly difficult. With the game services Publishing API, we can automate this process, which is really helpful. The game services Publishing API also comes with great samples that we were able to easily customize for our needs

Keisuke Hata, Manager / Technical Director, SQUARE ENIX Co., Ltd.

To get started today, take a look at the developer documentation here.

Updated Unity plugin and Cross-platform C++ SDK

• Unity plugin Saved Games support: You can now take advantage of the Saved Games feature directly from the Unity plugin, with more storage and greater discoverability through the Play Games app
• New Unity plugin architecture: We’ve rewritten the plugin on top of our cross-platform C++ SDK to speed up feature development across SDKs and increase our responsiveness to your feedback
• Improved Unity generated Xcode project setup: You now have a much more robust way to generate Xcode projects integrated with Google Play Game Services in Unity
• Updated and improved Unity samples: We’ve updated our sample codes to make it easier for first time developers to integrate Google Play games services
• C++ SDK support for iPhone 6 Plus: You can now take advantage of the out-of-box games services UI (e.g., for leaderboards and achievements) for larger form factor devices, such as the iPhone 6 Plus

We also include some important bug fixes and stability improvements. Check out the release notes for the Unity Plugin and the getting started page for the C++ SDK for more details.

Leaderboard Tamper Protection

Turn on Leaderboard Tamper Protection to automatically hide suspected tampered scores from your leaderboards. To enable tamper protection on an existing leaderboard, go to your leaderboard in the Play developer console and flip the “Leaderboard tamper protection” toggle to on. Tamper protection will be on by default for new leaderboards.Learn more.

To learn more about cleaning up previously submitted suspicious scores refer to the Google Play game services Management APIs documentation or get the web demo console for the Management API directly from github here.

In addition, if you prefer command-line tools, you can use the python-based option here.

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Keeping Your Saved Games in the Cloud

Posted by Todd Kerpelman, Developer Advocate

Saved Games Are the Future!

I think most of us have at least one or two games we play obsessively. Me? I'm a Sky Force 2014 guy. But maybe you're into matching colorful objects, battling monsters, or helping avians with their rage management issues. Either way, there's probably some game where you've spent hours upon hours upgrading your squad, reaching higher and higher levels, or unlocking every piece of bonus content in the game.

Now imagine losing all of that progress when you decide to get a new phone. Or reinstall your game. Yikes!

That's why, when Google Play Games launched, one of the very first features we included was the ability for users to save their game to the cloud using a service called the AppState API. For developers who didn't need an entire server-based infrastructure to run their game, but didn't want to lose players when they upgraded their devices, this feature was a real life-saver.

But many developers wanted even more. With AppState, you were limited to 4 slots of 256k of data each, and for some games, this just wasn't enough. So this past year at Google I/O, we launched an entirely new Saved Games feature, powered by Google Drive. This gave you huge amounts of space (up to 3MB per saved game with unlimited save slots), the ability to save a screenshot and metadata with your saved games, and some nice features like showing your player's saved games directly in the Google Play app.

...But AppState is Yesterday's News

Since the introduction of Saved Games, we've seen enough titles happily using the service and heard enough positive feedback from developers that we're convinced that Saved Games is the better offering and the way to go in the future. With that in mind, we've decided to start deprecating the old cloud save system using AppState and are encouraging everybody who's still using it to switch over to the new Saved Games feature (referred to in our libraries as "Snapshots").

What does this mean for you as a game developer?

If you haven't yet added Saved Games to your game, now would be the perfect time! The holidays are coming up and your players are going to start getting new devices over the next couple of months. Wouldn't it be great if they could take your game's progress with them? Unless, I guess, "not retaining users" is part of your business plan.

If you're already using the new Saved Games / Snapshot system, put your feet up and relax. None of these changes affect you. Okay, now put your feet down, and get back to work. You probably have a seasonal update to work on, don't you?

If you're using the old AppState system, you should start migrating your player's data over to the new Saved Games service. Luckily, it's easy to include both systems in the same game, so you should be able to migrate your users' data with their ever knowing. The process would probably work a little something like this:

• Enable the new Saved Game service for your game by
  • Adding the Drive.SCOPE_APPFOLDER scope to your list of scopes in your GoogleApiClient.
  • Turning on Saved Games for your game in the Google Play Developer Console.
• Next, when your app tries to load the user's saved game
  • First see if any saved game exists using the new Saved Games service. If there is, go ahead and use it.
  • Otherwise, grab their saved game from the AppState service.
• When you save the user's game back to the cloud, save it using the new Saved Games service.
• And that should be it! The next time your user loads up your game, it will find their saved data in the new Saved Games service, and they'll be all set.
• We've built a sample app that demonstrates how to perform these steps in your application, so we encourage you to check it out.

In a few months, we will be modifying the old AppState service to be read-only. You'll still be able to read your user's old cloud save games and transfer them to the new Saved Games service, but you'll no longer be able to save games using the old service. We are evaluating early Q2 of 2015 to make this change, which should give you enough time to push your "start using Saved Games" update to the world.

If you want to find out more about Saved Games and how they work, feel free to review our documentation, our sample applications, or our Game On! videos. And we look forward to many more hours of gaming, no matter how many times we switch devices.

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Updated Cross-Platform Tools in Google Play Game Services

By Ben Frenkel, Google Play Games team

Game services UIs are now updated for material design, across all of the SDKs.

Game developers, we've updated some of our popular developer tools to give you a consistent set of game services across platforms, a refreshed UI based on material design, and new tools to give you better visibility into what users are doing in your games.

Let’s take a look at the new features.

Real-time Multiplayer in the Play Games cross-platform C++ SDK

To make it easier to build cross-platform games, we’ve added Real-Time Multiplayer (RTMP) to the latest Google Play Games C++ SDK. The addition of RTMP brings the C++ SDK to feature parity with the Play services SDK on Android and the Play Games iOS SDK. Learn more »

Material Design refresh across Android, cross-platform C++, and iOS SDKs

We’ve incorporated material design into the user-interface of the latest Play Games services SDKs for Android, cross-platform C++, and iOS. This gives you a bold, colorful design that’s consistent across all of your games, for all of your users. Learn more »

New quests features and completion statistics

Quests are a popular way to increase player engagement by adding fresh content without updating your game. We’ve added some new features to quests to make them easier to implement and manage.

First, we’ve simplified quests implementations by providing out-of-the-box toasts for “quest accepted” and “quest completed” events. You can invoke these toasts from your game with just a single call, on any platform. This removes the need to create your own custom toasts, though you are still free to do so.

You also have more insight into how your quests are performing through new in-line quest stats in the Developer Console. With these stats, you can better monitor how many people are completing their quests, so you can adjust the criteria to make them easier to achieve, if needed. Learn more »

Last, we’ve eliminated the 24-hour lead-time requirement for publishing and allowing repeating quests to have the same name. You now have the freedom to publish quests whenever you want with whatever name you want.

New quest stats let you see how many users are completing their quests.

Multiplayer game statistics

Now when you add multiplayer support through Google Play game services, you get multiplayer stats for free, without having to implement a custom logging solution. You can simply visit the Developer Console to see how players are using your multiplayer integration and look at trends in overall usage. The new stats are available as tabs under the Engagement section. Learn more »

Multiplayer stats let you see trends in how players are using your app's multiplayer integration.

New game services insights and alerts

We’re continuing to expand the types of alerts we offer the Developer Console to let you know about more types of issues that might be affecting your users' gameplay experiences. You’ll now get an alert when you have a broken implementation of real-time and turn-based multiplayer, and we’ll also notify you if your Achievements and Leaderboard implementations use too many duplicate images. Learn more »

Get Started

You can get started with all of these new features right away. Visit the Google Play game services developer site to download the updated SDKs. For migration details on the Game Services SDK for iOS, see the release notes. You can take a look at the new stats and alerts by visiting the Google Play Developer Console.

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New Cross-Platform Tools for Game Developers

By Ben Frenkel, Google Play Games team

There was a lot of excitement at Google I/O around Google Play Games, and today we’re delighted to share that the following tools are now available:

• Updated Play Games cross-platform C++ SDK
• Updated Play Games SDK for iOS
• New game services alerts in the Developer Console

Here's a quick look at the cool new stuff for developers.

Updated Play Games C++ SDK

We've updated the Google Play Games C++ SDK with more cross-platform support for the new services and experiences we announced at I/O. Learn more»

The new C++ SDK now supports all of the following:

• Turn-based Multiplayer (TBMP). Learn more»
• Quests and Events. Learn more»
• Saved Games. Learn more»

Cocos2D-x, a popular game engine, is an early adopter of the Play Games C++ SDK and is bringing the power of Play Games to their developers. Additionally, the Cocos2D-x team created Wagon War, a prototype game showcasing the capabilities of the Cocos2D-x engine with Play Games C++ SDK integration.

Wagon War is also a powerful reference for developers — it gives you immediately usable code samples to accelerate your C++ implementations. You can browse or download the game sources on the Wagon War page on GitHub.

Updated Play Games iOS SDK

The Play Games iOS SDK is now updated with support for Quests and Saved Games, enabling iOS developers to integrate the latest services and experiences with the Objective-C based tool-chains they are already familiar with. Learn more»

The new Play Games SDK for iOS now supports all of the following:

• Quests and Events. Learn more»
• Saved Games. Learn more»
• Game Profile and related Player XP APIs — the SDK now also provides the UI for Game Profile and access to Player XP data for players.

New types of games services alerts

Last, you can now see new types of games services alerts in the Developer Console to learn about issues that might be affecting your users' gameplay experiences. For example, if your app implements Game Gifts, you'll now see an alert when players are unable to send a gift; if your app implements Multiplayer, you'll now see an alert when players are unable to join a match. Learn more»

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Google Play Services 5.0

Google Play services 5.0 is now rolled out to devices worldwide, and it includes a number of features you can use to improve your apps. This release introduces Android wearable services APIs, Dynamic Security Provider and App Indexing, whilst also including updates to the Google Play game services, Cast, Drive, Wallet, Analytics, and Mobile Ads.

Android wearable services

Google Play services 5.0 introduces a set of APIs that make it easier to communicate with your apps running on Android wearables. The APIs provide an automatically synchronized, persistent data store and a low-latency messaging interface that let you sync data, exchange control messages, and transfer assets.

Dynamic security provider

Provides an API that apps can use to easily install a dynamic security provider. The dynamic security provider includes a replacement for the platform's secure networking APIs, which can be updated frequently for rapid delivery of security patches. The current version includes fixes for recent issues identified in OpenSSL.

Google Play game services

Quests are a new set of APIs to run time-based goals for players, and reward them without needing to update the game. To do this, you can send game activity data to the Quests service whenever a player successfully wins a level, kills an alien, or saves a rare black sheep, for example. This tells Quests what’s going on in the game, and you can use that game activity to create new Quests. By running Quests on a regular basis, you can create an unlimited number of new player experiences to drive re-engagement and retention.

Saved games lets you store a player's game progress to the cloud for use across many screen, using a new saved game snapshot API. Along with game progress, you can store a cover image, description and time-played. Players never play level 1 again when they have their progress stored with Google, and they can see where they left off when you attach a cover image and description. Adding cover images and descriptions provides additional context on the player’s progress and helps drive re-engagement through the Play Games app.

App Indexing API

The App Indexing API provides a way for you to notify Google about deep links in your native mobile applications and drive additional user engagement. Integrating with the App Indexing API allows the Google Search app to serve up your app’s history to users as instant Search suggestions, providing fast and easy access to inner pages in your app. The deep links reported using the App Indexing API are also used by Google to index your app’s content and surface them as deep links to Google search result.

Google Cast

The Google Cast SDK now includes media tracks that introduce closed caption support for Chromecast.

Drive

The Google Drive API adds the ability to sort query results, create folders offline, and select any mime type in the file picker by default.

Wallet

Wallet objects from Google take physical objects (like loyalty cards, offers) from your wallet and store them in the cloud. In this release, Wallet adds "Save to Wallet" button support for offers. When a user clicks "Save to Wallet" the offer gets saved and shows up in the user's Google Wallet app. Geo-fenced in-store notifications prompt the user to show and scan digital cards at point-of-sale, driving higher redemption. This also frees the user from having to carry around offers and loyalty cards.

Users can also now use their Google Wallet Balance to pay for Instant Buy transactions by providing split tender support. With split tender, if your Wallet Balance is not sufficient, the payment is split between your Wallet Balance and a credit/debit card in your Google Wallet.

Analytics

Enhanced Ecommerce provides visibility into the full customer journey, adding the ability to measure product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, internal promotions, transactions, and refunds. Together they help users gain deeper insights into the performance of their business, including how far users progress through the shopping funnel and where they are abandoning in the purchase process. Enhanced Ecommerce also allows users to analyze the effectiveness of their marketing and merchandising efforts, including the impact of internal promotions, coupons, and affiliate marketing programs.

Mobile Ads

Google Mobile Ads are a great way to monetise your apps and you now have access to better in-app purchase ads. We've now added a default implementation for consumable purchases using the Google Play In-app Billing service.

And that’s another release of Google Play services. The updated Google Play services SDK is now available through the Android SDK manager. For details on the APIs, please see New Features in Google Play services 5.0.

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Games at Google I/O '14: Everyone's Playing Games

By Greg Hartrell, Product Manager, Google Play games

With Google I/O ‘14 here, we see Android and Google Play as a huge opportunity for game developers: 3 in 4 Android users are playing games, and with over one billion active Android users around the world, games are reaching and delighting almost everyone.

At Google, we see a great future where mobile and cloud services bring games to all the screens in your life and connect you with others. Today we announced a number of games related launches and upcoming technologies across Google Play Games, the Android platform and its new form factors.

Google Play Games

At last year’s Google I/O, we announced Google Play Games -- Google’s online game platform, with services and user experiences designed to bring players together and take Android and mobile games to the next level.

Google Play Games has grown at tremendous speed, activating 100 million users in the past 6 months. It’s the fastest growing mobile game network, and with such an incredible response, we announced more awesome enhancements to Google Play Games today.

Game Profile

The Play Games app now gives players a Game Profile, where they earn points and vanity titles from unlocking achievements. Players can also compare their profile with friends. Developers can benefit from this meta-game by continuing to design great achievements that reward players for exploring all the content and depth of their game.

Quests and Saved Games

Two new game services will launch with the next update for Google Play Services on Android, and through the Play Games iOS SDK:

• Quests is a service that enables developers to create online, time-based goals in their games without having to launch an update each time. Now developers can easily run weekend or daily challenges for their player community, and reward them in unique ways.
• Saved Games is a service that stores a player’s game progress across many screens, along with a cover image, description and total time played. Players never have to play level 1 again by having their progress stored with Google, and cover images and descriptions are used in Play Games experiences to indicate where they left off and attract them to launch their favorite game again.

We have many great partners who have started integrating Quests and Saved Games, here are just a few current or upcoming games.

More tools for game developers

Other developer tools are now available for Play Games, including:

• Play Games Statistics — Play Games adopters get easy effort game analytics through the Google Play Developer console today, including visualization of Player & Engagement statistics. What’s new is aggregated player demographic information for signed-in users, so you can understand the distribution of your player’s ages, genders and countries.
• Play Games C++ SDK is updated with more cross-platform support for the new services and experiences we announced. Cocos2D-x, a popular game engine, is an early adopter of the Play Games C++ SDK bringing the power of Play Games to their developers.

Game enhancements for the Android Platform

With the announcement of the developer preview of the Android L-release, there are some new platform capabilities that will make Android an even more compelling platform for game development.

• Support for OpenGL ES 3.1 in the L Developer Preview — Introducing powerful features like compute shaders, stencil textures, and texture gather, enables more interesting physics or pixel effects on mobile devices. Additional API and shading language improvements improve usability and reduce overhead.
• Android Extension Pack (AEP) in the L Developer Preview — a new set of extensions to OpenGL ES that bring desktop class graphics to Android. Games will be able to take advantage of tessellation and geometry shaders, and use ASTC texture compression.

  We're pleased to be working with different GPU vendors to adopt AEP including Nvidia, ARM, Qualcomm, and Imagination Technologies.

• Google Gamepad standards — We recently published a standard for gamepad input for OEMs and partners who create and enable these awesome input devices on Android. The standard makes this input mechanism compatible across Google platforms on Android, Chrome and Chromebooks. You can learn more here: Supporting Game Controllers.

Play Games on Android TV

And Google's game network is a part of the Android TV announcement — so think of Android on a TV, with a rich interface on a large screen, and fun games in your living room! Players will be able to earn achievements, climb leaderboards and play online with friends from an Android TV. This is only available through the developer preview, so game developers seeking a hardware development kit (the ADT-1) can make a request at http://developer.android.com/tv.

Updates rolling out soon

That’s a lot of games announcements! Our Play Games changes will roll out over the next few weeks with the update of Google Play Services and the Play Games App, and Android L-release changes are part of the announced developer preview. This gets us a big step closer to a world where Android and our cloud services enable games to reach all the screens in your life and connect you with others.

Greg Hartrell is the lead product manager for Google Play Games: Google's game platform that helps developers reach and unite millions of players. Before joining Google, he was VP of Product Development at Capcom/Beeline, and prior to that, led product development for 8 years at Microsoft for Xbox Live/360 and other consumer and enterprise product lines. In his spare time, he enjoys flying birds through plumbing structures, boss battles and pulling rare objects out of mystery boxes.

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New Demographic Stats in Google Play Games Services

By Ben Frenkel, Google Play Games team

Hey game developers, back in March you may remember we added new game statistics in the Google Play Developer Console for those of you who had implemented Google Play Games: our cross-platform game services for Android, iOS and the web.

Starting today, we're providing more insights into how your games are being used by adding country, age, and gender dimensions to the existing set of reports available in the Developer console. You’ll see demographics integrated into Overview stats as well as the Players reports for New and Active users.

In the Overview stats you can now see highlights of activity by age group, most active countries, and gender.

With a better understanding of your users’ demographic composition, you'll be able to make more effective decisions to improve retention and monetization. Here a few ways you could imagine using these new stats:

• You just launched your new game globally, and expected it do particularly well in Germany. Using country demographic data, you see that Germany is much less active than expected. After some digging, you realize that your tutorial was not properly translated to German. Based on this insight, you immediately roll out a fix to see if you can improve active users in Germany.

In the Players stats section the new metrics reveal trends in how your app is doing across age groups, countries, and gender.

• After Looking at your new demographics report you realize that your game is really popular with women in their mid-20s. Your in-app purchase data corroborates this, showing that the one female hero character is the most popular purchase. Empowered by this data, you race to add female hero characters to your game.

Additionally, if you're already using Google Play game services, there's no extra integration needed! By logging in to the Google Play Developer Console you can start using demographics to better inform your decisions today.

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Google Developer Day at GDC

Day 2 of Game Developers Conference 2014 is getting underway and today Google is hosting a special Developer Day at Moscone Center in San Francisco.

Join us at the sessions

Building on yesterday’s announcements for game developers, we'll be presenting a series of sessions that walk you through the new features, services, and tools, explaining how they work and what they can bring to your games.

We'll also be talking with you about how to reach and engage with hundreds of millions of users on Google Play, build Games that scale in the cloud, grow in-game advertising businesses with AdMob, track revenue with Google Analytics, as well as explore new gaming frontiers, like Glass.

If you’re at the conference, the Google Developer Day sessions are a great opportunity to meet the developer advocates, engineers, and product managers of the Google products that drive users, engagement and retention for your games. If you’re remote, we invite you to sit-in on the sessions by joining the livestream below or on Google Developers channel on YouTube.

The Developer Day sessions (and livestream) kick off at 10:00AM PDT (5:00PM UTC). A complete agenda is available on the GDC Developer Day page.

LiquidFun 1.0

Last December we announced the initial release of LiquidFun, a C++ library that adds particle physics, including realistic fluid dynamics, to the open-source Box2D.

To get Google Developer Day started, we’re releasing LiquidFun 1.0, an update that adds multiple particle systems, new particle behaviors, and other new features.

Check out the video below to see what Liquid Fun 1.0 can do, visit the LiquidFun home page, or join today's LiquidFun session at Google Developer Day to learn how LiquidFun works and how to use particle physics in your games. The session starts at 4:35PM PDT (11:35PM UTC).

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Unlocking the Power of Google for Your Games, at GDC

By Greg Hartrell, Google Play Games team

Today, everyone is a gamer — in fact, 3 in every 4 Android users are playing games, allowing developers to reach an unprecedented audience of players in an Android ecosystem that’s activated over one billion devices. This has helped Google Play Games — Google’s cross-platform game service and SDK for Android, iOS and the web (which lets you easily integrate features like achievements, leaderboards, multiplayer and cloud save into your games) — grow at tremendous speed. The momentum continues on Google Play, where four times more money was paid out to developers in 2013 than in 2012.

With the Game Developers Conference (GDC) this week, we announced a number of new features for Google Play Games and other Google products. As they launch over the coming weeks, these new services and tools will help you unlock the power of Google to take your games to the next level.

Power your game and get discovered

With game gifts, players in your games can send virtual in-game objects to anyone in their circles or through multiplayer search.

To help players get the most out of your games, Play Games will be expanding engagement and discovery options.

We'll be introducing game gifts, a new service that lets players send virtual in-game objects to anyone in their circles or through player search. The Play Games app now supports multiplayer invites directly, further helping players discover your game and keep them playing. And the Google Play Store will also feature 18 new game categories, making it easier for players to find games they'll love.

Tools to take your game to the next level

Further enhancing Google Play Game services, we're expanding multiplayer to support iOS, bringing turn-based and real-time multiplayer capabilities to both Android and iOS.

To further help with cross platform game development, we're updating our Play Games Unity Plug-in to support cross-platform multiplayer services, and introducing an early Play Games C++ SDK to support achievements and leaderboards.

In addition, we're launching enhanced Play Games statistics on the Google Play Developer Console, providing easy game analytics for Play Games adopters. Developers will gain a daily dashboard that visualizes player and engagement statistics for signed in users, including daily active users, retention analysis and achievement, and leaderboard performance.

Ad features to better optimize your business

Of course, once you build a great gaming experience, it's important to get rewarded for your work, which is why we'll also be introducing new features to the AdMob platform. We're making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we're excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game. Advertising continues to be a core vehicle driving many game developers' success, so we're also bringing you new ways to optimize your ads to earn the most revenue.

Watch the Google Sessions at GDC

Check out the stream from our Google Developer Day sessions at GDC 2014. Learn more about how to reach and engage with hundreds of millions of users on Google Play, build Games that scale in the cloud, grow in-game advertising businesses with AdMob, track revenue with Google Analytics, as well as explore new gaming frontiers, like Glass.

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Google Play Services 4.1

The latest release of Google Play services is now available on Android devices worldwide. It includes new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into your apps. This update also improves battery life for all users with Google Location Reporting enabled.

You can get started developing today by downloading the Google Play services SDK from the SDK Manager.

Turn Based Multiplayer

Play Games now supports turn-based multiplayer! Developers can build asynchronous games to play with friends and auto-matched players, supporting 2-8 players per game. When players take turns, their turn data is uploaded to Play Services and shared with other players automatically.

We are also providing an optional new “Connecting to Play Games” transition animation during sign-in, before the permission dialog appears. This helps contextualize the permission dialog, especially in games that ask for sign in on game start.

Google Drive

This version of Google Play Services includes a developer preview of the new Google Drive API for Android. You can use it to easily read and write files in Google Drive so they're available across devices and on the web. Users can work with files offline too — changes are synced with Google Drive automatically when they reconnect.

The API also includes common UI components including a file picker and save dialog.

Google Mobile Ads

With Google Play services 4.1, the Google Mobile Ads SDK now fully supports DoubleClick for Publishers, DoubleClick Ad Exchange, and Search Ads for Mobile Apps. You can also use a new publisher-provided location API to provide Google with the location when requesting ads. Location-based ads can improve your app monetization.

Google+

An improved Google+ sharing experience makes it even easier for users to share with the right people from your app. It includes better auto-complete and suggested recipients from Gmail contacts, device contacts and people on Google+.

More About Google Play Services

To learn more about Google Play services and the APIs available to you through it, visit the Google Services area of the Android Developers site. Details on the APIs are avaialble in the API reference.

For information about getting started with Google Play services APIs, see Set Up Google Play Services SDK

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New Tools to Take Your Games to the Next Level

In this mobile world, games aren't just for the hardcore MMOG fan anymore, they're for everyone; in fact, three out of four people with an Android phone or tablet play games. If you're a game developer, Google has a host of tools available for you to help take your game to the next level, including Google Play game services, which let's you leverage Google's strength in mobile and cloud services so you can focus on building compelling game experiences for your users. Today, we're adding more tools to your gaming toolbox, like the open sourcing of a 2D physics library, as well as new features to the Google Play game services offering, like a plug-in for Unity.

LiquidFun, a rigid-body physics library with fluid simulation

First, we are announcing the open-source release of LiquidFun, a new C++ 2D physics library that makes it easier for developers to add realistic physics to their games.

Based on Box2D, LiquidFun features particle-based fluid simulation. Game developers can use it for new game mechanics and add realistic physics to game play. Designers can use the library to create beautiful fluid interactive experiences.

The video clip below shows a circular body falling into a viscous fluid using LiquidFun.

The LiquidFun library is written in C++, so any platform that has a C++ compiler can benefit from it. To help with this, we have provided a method to build the LiquidFun library, example applications, and unit tests for Android, Linux, OSX and Windows.

We’re looking forward to seeing what you’ll do with LiquidFun and we want to hear from you about how we can make this even better! Download the latest release from our LiquidFun project page on GitHub and join our discussion list!

Google Play Games plug-in for Unity

If you are a game developer using Unity, the cross-platform game engine from Unity Technologies, you can now more easily integrate game services using a new Google Play Games plug-in for Unity. This initial version of the plug-in supports sign-in, achievements, leaderboards and cloud save on Android and iOS. You can download the plug-in from the Play Games project page on GitHub, along with documentation and sample code.

New categories for games in Google Play

New game categories are coming to the Play Store in February 2014, such as Simulation, Role Playing, and Educational! Developers can now use the Google Play Developer Console to choose a new category for their apps if the Application Type is “Games”. The New Category field in the Store Listing will set the future category for your game. This will not change the category of your game on Google Play until the new categories go live in February 2014.

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New Developer Features in Google Play Games

Posted by Greg Hartrell, Google Play Games team

Mobile games are on fire right now; in fact, three out of every four Android users are playing games. Earlier in the year we launched Google Play Games — Google’s platform for gaming across Android, iOS, and the web — to help you take advantage of this wave of users. Building on Google Play Services, you can quickly add new social features to your games, for richer game experiences that drive user acquisition and engagement across platforms.

Today we’re announcing three new features in Google Play Games that make it easier to understand what players are doing in your game, manage your game features more effectively, and store more game data in the Google cloud.

Game services statistics in the Developer Console

Now you can see stats about your game’s player activity in Google Play Games right in the Google Play Developer Console. You can see how many players have signed into your game through Google, the percentage of players who unlocked an achievement, and how many scores are posted to your leaderboards.

Game services alerts in the Developer Console

Did you mangle the ID for an achievement or leaderboard? Forget to hit the publish button? Do you know if your game is getting throttled because you accidentally called a method in a tight loop? Fear not! New alerts will now show up in the Developer Console to warn you when these mistakes happen, and guide you quickly to the answers on how to fix them.

Double your Cloud Save storage

Cloud Save is one of our most popular features for game developers, providing up to 512KB of data per user, per game, since it was introduced. You asked for more storage, and we are delivering on that request. Starting October 14th, 2013, you’ll be able to store up to 256KB per slot, for a total of 1MB per user. Game saves have never been happier!

More about Google Play Games

If you want learn more about what Google Play Games offers and how to get started, take a look at the Google Play Games Services developer documentation.

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