Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
@sheanonwilliams Apologies for the inconvenience. Please contact @aolsupporthelp for assistance. We hope to resolve it for you soon!
7 hours 17 min ago
RT @Vivv_App: .@AOL_Inc had #MonsterHelpDay last Friday! Here's what some of our employees did! https://t.co/ohevIJUeI7
7 hours 56 min ago
#BikeLoudoun creates a safe network of bikeways. Learn how AOL supports this cause: https://t.co/1LUQLRMeez #AOLGivesBack #MeaningfulMondays
8 hours 12 min ago
RT @AOL_Inc: You can now live stream @AOLBuild events on #AppleTV! Learn more here: https://t.co/Xx7WJZcgiP
11 hours 52 min ago
You can now live stream @AOLBuild events on #AppleTV! Learn more here: https://t.co/Xx7WJZcgiP
12 hours 15 min ago
Get the word out about your non-profit! Enter our #AOLGivesBackContest: https://t.co/zkBJufp65U #MonsterHelpDay #AOLGivesBack #ThisIsAOL
12 hours 18 min ago
RT @adage: .@PepsiCo opens state-of-the-art content studio in New York https://t.co/6PxWZeQ9Lo https://t.co/3xMscRneJY
12 hours 30 min ago
Starting the week at #INTX2016 with @mmartinezaol on "The Knowledge Factory: Harnessing Data to Shape Content" panel https://t.co/1axSRrv12p
14 hours 13 min ago
Just in time for iced coffee season. Here's how you make the perfect cold brew or ice brew: https://t.co/6pWK3GucHn
14 hours 18 min ago
We believe in fostering community within the NYC tech scene. Stop by @internetweek, which kicks off in 2 days: https://t.co/cdrqIDA1Zx #IWNY
16 hours 48 min ago
"@Univision Picks @AOL_Inc To Go Programmatic: Clients will get automated access to data and inventory" https://t.co/ecqAXV8tlm via @bcbeat
17 hours 37 min ago
Adeola Awoyemi on the best thing about being part of the #AOLEngineers Team. Join us! https://t.co/24Mzv62ogl https://t.co/2694J8W0qP
1 day 8 hours ago
Adeola Awoyemi on the best thing about being part of the #AOLEngineers Team. Join us! https://t.co/HowDaW5DTi https://t.co/5JUpcf8USl
1 day 8 hours ago
Spread awareness about your non-profit! Enter our #AOLGivesBackContest for a chance to get featured on our website: https://t.co/zkBJufp65U
1 day 10 hours ago
Get some exercise and feel the breeze. Check out these 5 bike-friendly spots throughout NYC: https://t.co/G0puFMH4oq #SundayFunday
1 day 12 hours ago
Win a chance to support your non-profit organization: https://t.co/zkBJufp65U #AOLGivesBackContest #MonsterHelpDay https://t.co/4rjmHt4arJ
2 days 10 hours ago
Here's how this year's @TechCrunch #StartUpBattlefield winners @Beam took #TCDisrupt by storm! https://t.co/C6iCX7r8GX
2 days 12 hours ago
RT @builtbygirls: Kicking off #TechBoss101 at #monsterhelpday! #thisisaol #BUILTBYGIRLS @AOLCSR @AOL_Inc https://t.co/uSBxCa6Cuj
3 days 8 hours ago
RT @ariannahuff: Life is so much richer when we make giving a daily habit. #AOLGivesBack #MonsterHelpDay
3 days 8 hours ago
RT @timarmstrongaol: Really proud @AOL_Inc work across globe today for our 7th Monster Help Volunteer Day/Spent day @BoweryMission F 1879 h…
3 days 8 hours ago