Partner Studio by AOL

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About
Partner Studio by AOL helps brands close the gap between technology and creativity by fusing the emotion of content with the efficacy of technology to ignite the next evolution of advertising.

Only AOL can create a seamless engagement continuum — an immersive content cycle built on meaningful insights and powered by leading ad technology. With award-winning content unleashed at a global scale by the industry’s most powerful tech stack, every brand can create personal connections with today’s audiences. 

It’s the next generation of content and creative that empowers brands to connect with consumers like never before.

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"People just want great content, and they don’t care if it comes from consumers or brands or anyone else.”
Matt Biespiel, Sr. Director, Global Brand Development, McDonald’s
"Like many advertisers, we’re moving from being a mass advertiser to a content producer and that has a whole new level of responsibility to it."
Matt Biespiel, Sr. Director, Global Brand Development, McDonald’s
"We’re looking at the behaviors of our consumers and making sure all of our marketing programs are really drenched with those insights”
Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola
"When people tell your story, that’s when you know something happened.”
Jim Stengel, Founder, The Jim Stengel Company

Perspectives + Research

Catch up on insights, research and trends that will help guide your content strategy and build effective programs.

Enhanced Storytelling
WHITEPAPER
 
Enhanced Storytelling
In AOL’s latest whitepaper, we explore how programmatic creative can power immersive branded content and unveil how brands can make a greater impact with their audience today.
Read More
LinkedIn
The Future of Storytelling
in a Programmatic Era
VIDEO
 
The Future of Storytelling in a Programmatic Era
Industry leaders discuss the headlong pursuit of the one-to-one connection with consumers, largely through programmatic buying, and how that affects the way we think about content, creativity, storytelling and the emotional connection.
Watch
Linkedin
Alchemy of Connection
WHITEPAPER
 
Alchemy of Connection
In AOL’s whitepaper, learn the data-driven approach to creating, integrating and measuring effective content programs based on the industry’s largest normative database of content marketing results.
Read More
linkedin
Unleash Creativity:
Breaking Through the Content Clutter
VIDEO
 
Unleash Creativity: Breaking Through The Content Clutter
Find out how advertising leaders infuse data, creativity, and partnerships to tell their brand stories and break through the noise.
Watch
linkedin
Unleash Creativity:
Technology-Powered Creative
VIDEO
 
Unleash Creativity: Technology-Powered Creative
Discover what leading advertisers think about the future of programmatic and creativity.
Watch
linkedin
Unleash Creativity:
Seamless Storytelling Across
VIDEO
 
Unleash Creativity: Seamless Storytelling Across
Hear from McDonald’s Matt Biespiel on how brands can fuse great storytelling with powerful technology to create compelling, cross-channel content.
Watch
linkedin
Our Work
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Johnson & Johnson’s Global Motherhood: Johnson & Johnson partnered with The Huffington Post on a unique multi-year campaign dedicated to highlighting issues affecting women and children around the world.

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Ford’s This Built America: Ford partnered with AOL on an immersive, multimedia storytelling experience to celebrate the people and companies dedicated to the resurgence of American manufacturing.

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Verizon’s Build: A live interview series like no other - a chance for fans to sit inches away from some of today’s biggest names in entertainment, tech, fashion and business as they share their stories.

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Delta’s Tech_Download: Delta Air Lines partnered with AOL to develop a custom video series called the Tech_Download highlighting the latest business and gadget trends from the tech world.

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On’s Unboxed: General Motors OnStar and AOL partnered for a one-of-a-kind advertising event where the first automobile with an in-car 4G LTE wireless hotspot was revealed in three major cities.

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Johnnie Walker’s The Next Step: A tech-centric multi-platform experience that leveraged the combined power of two of AOL’s powerhouse brands, Huffington Post and TechCrunch.
Selected Awards
Winner
Telly “Online Documentary Video” Award
Ford - This Built America “Chance Rides” episode
Finalist
Digiday’s Best Native Advertising Program
HuffPost Partner Studio
Winner
Telly “Online Automotive Commercial” Award
Ford - This Built America Pre-Roll
Winner
IAB MIXX “Best Native Advertising Campaign” Gold Award
Chipotle – “9 Disgusting Things You Didn’t Know You’ve Been Eating Your Whole Life”
Winner
Telly “Online Entertainment Video” Award
MillerCoors - “Mandatory Viewing” series
Winner
Digiday’s Best Content Marketing Program
Chipotle – Food For Thought
Winner
Telly “Promotional Branded Content & Entertainment” Award
Miller Lite - “The Pre-Game” series
Winner
OMMA Native Advertising: Campaign Award
Chipotle – Food for Thought
Winner
Telly “Online How-To/Instructional Webisode” Award
L'Oreal's - "Three Braided Hairstyles" episode
Finalist
CIMA “Best Use of Branded Content” Star Award
State Farm – Good News
WINNER
Wannamaker “Best Native Campaign” Award
Goldman Sachs - What is Working: Small Businesses
Finalist
Digiday’s “Best Publisher Content Studio”
HuffPost Partner Studio
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46% of consumers learned something new about a brand from branded content
#AOLResearch
44% of consumers have a better impression of the brand from branded content
#AOLResearch
43% of consumers are more familiar with a brand after viewing branded content
#AOLResearch
61% of consumers don’t care if it’s branded content as long as it’s good
#AOLResearch
Press
 
How to Engage Your Audience with Native Advertising #CZLSF

VP of Content Partnerships Lauri Baker discusses how to create audience engagement through brand storytelling and the blurring the lines between sponsored and organic content.

- ClickZ, Jul 28 2015
 
A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising

CMO Allie Kline talks AOL’s content marketing efforts, winning content marketing strategies and Partner Studio by AOL.

- Marketing Land, Jul 23 2015
 
AOL Now Has an In-House Creative Agency to Make Ads for Brands

AOL launches Partner Studio, a one-stop shop for advertisers that marries the best in branded content with industry leading distribution and measurement.

- Advertising Age, Jun 16 2015
 
AOL and Georgia-Pacific Join Forces For Multi-Brand Custom Content Campaign

Georgia-Pacific is the first brand to team up with Partner Studio by AOL for a large-scale, digital custom content campaign across six of their portfolio brands.

- Market Watch, Jun 16 2015