Valuable Event Marketing Trends for Meeting & Conference HostsA recent Event Manager Blog post highlights five event marketing trends event for planners and organizers. Giveaways shifting from tangible items to experiences are discussed, as is a bigger emphasis on engagement and building relationships with brands.
One trend also falls squarely on mobile event apps:
"Take a minute to consider all of the apps you have installed on your smartphone. Chances are, you use at least some of them for productivity, organization, and collaboration. Have you ever considered how you could use any of these existing apps to help you market events? Mobile event apps are apps that are created to make the event experience even better for people who are attending."
Mobile apps are also useful engagement tools and can increase ROI for both event hosts and attendees—yet another one of the article's five considerations. Read the full article for more details on current event marketing trends to consider and how mobile apps can play an important role.
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