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The Bits That Build Customer Engagement
Engage Your Customer
Customer engagement has grown into a buzzword in digital marketing, especially for content creation. The ultimate goal of your online presence is to transform a site visitor into a consumer. Customer based engagement is a broad term which requires a deep understanding of how people learn and how they take action.
A comment on a page is not necessarily customer engagement leading that individual to a buying decision.
Read more: https://goo.gl/veZmsi
Engage Your Customer
Customer engagement has grown into a buzzword in digital marketing, especially for content creation. The ultimate goal of your online presence is to transform a site visitor into a consumer. Customer based engagement is a broad term which requires a deep understanding of how people learn and how they take action.
A comment on a page is not necessarily customer engagement leading that individual to a buying decision.
Read more: https://goo.gl/veZmsi
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How To Communicate With Writing Clients
I enjoy talking with clients, but the other day I realized that some writers are uncomfortable with client conversations, especially initial meetings.
Here are some tips for conducting a successful client meeting with confidence.
Start with Confidence
Successful client communication begins with confidence in your skills as a writer. The rest is process.
As a writer, you know that feeling of being in the zone. Everything else falls away. You don't hear your family watching TV. You don't hear street noise. Or, the two-stroke engine buzzing away in the neighbor's yard. You've done the research, created the outline, and know where you are in the process. You are in it and the writing flows.
It doesn't matter if you are writing about a plumbing business or well into Act II of a ghostwritten thriller. You know your writing strengths and get on with the task.
Remember that feeling when you talk to prospective clients. You know you can write, bring your client along in conversation. This confidence in your professional skills is the basis for great client conversations.
I received an email message the other day with a headline that read something like “How to make it through the dreaded client meeting.” My response–What! Just let me talk to them. It was the prompt for this article. There must be writers who are uncomfortable with client conversation.
If you are writing for the web, you know how well natural language works. Use it in your client conversations.
Read the rest: https://goo.gl/5GrteZ
I enjoy talking with clients, but the other day I realized that some writers are uncomfortable with client conversations, especially initial meetings.
Here are some tips for conducting a successful client meeting with confidence.
Start with Confidence
Successful client communication begins with confidence in your skills as a writer. The rest is process.
As a writer, you know that feeling of being in the zone. Everything else falls away. You don't hear your family watching TV. You don't hear street noise. Or, the two-stroke engine buzzing away in the neighbor's yard. You've done the research, created the outline, and know where you are in the process. You are in it and the writing flows.
It doesn't matter if you are writing about a plumbing business or well into Act II of a ghostwritten thriller. You know your writing strengths and get on with the task.
Remember that feeling when you talk to prospective clients. You know you can write, bring your client along in conversation. This confidence in your professional skills is the basis for great client conversations.
I received an email message the other day with a headline that read something like “How to make it through the dreaded client meeting.” My response–What! Just let me talk to them. It was the prompt for this article. There must be writers who are uncomfortable with client conversation.
If you are writing for the web, you know how well natural language works. Use it in your client conversations.
Read the rest: https://goo.gl/5GrteZ
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Semantic Writing Newsletter
How marketing created St. Patrick's Day
Focused content is better than just making it long
Your customers: pitching vs. the right questions
and more...
How marketing created St. Patrick's Day
Focused content is better than just making it long
Your customers: pitching vs. the right questions
and more...
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Semantic Writing Newsletter
Connect with your customer
Leads from social media
Pure evergreen content
and more...
Connect with your customer
Leads from social media
Pure evergreen content
and more...
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Are you interested in making your content SING to search engines?
- introducing, wordlift.io
If you know me, you know I can be a bit cocky when it comes to #copywriting, especially of the #semantic variety.
Today, I've had the absolute pleasure of being humbled by +Gennaro Cuofano in a half-hour walk through of the wordlift.io +WordPress plugin.
Do y'all recall the Semantic X-Ray process that +John Britsios and I developed in 2014 for editing clients' erroneous copy?
It's on SlideShare - you'll find it if you're interested. +Zara Altair was also gracious enough to invite me onto her show to talk about it, too. Search YouTube for "Your Semantic X-Factor" and it's bound to be right up there.
I digress. Gennaro's plugin has just taken almost every concept in the #SemanticXRay (and some of his own) and built them into this nifty little dashboard add-on.
The only concept the plugin doesn't cover is the Readability aspect. But that's where the skill of the writer comes in.
Yet Readability is still pertinent. The clearer your entities stand out in the copy, the better #WordLift will work for you, nailing both your content's semantic markup and alignment.
Interested? You ought to be.
Any questions, just fire them at me.
Right now, I'm getting ready for my webinar with +Shaw Academy But I will try to get back online later (if we don't overrun too much again ;-))
In the meantime, dive in. This product will astound you (really) »»
- introducing, wordlift.io
If you know me, you know I can be a bit cocky when it comes to #copywriting, especially of the #semantic variety.
Today, I've had the absolute pleasure of being humbled by +Gennaro Cuofano in a half-hour walk through of the wordlift.io +WordPress plugin.
Do y'all recall the Semantic X-Ray process that +John Britsios and I developed in 2014 for editing clients' erroneous copy?
It's on SlideShare - you'll find it if you're interested. +Zara Altair was also gracious enough to invite me onto her show to talk about it, too. Search YouTube for "Your Semantic X-Factor" and it's bound to be right up there.
I digress. Gennaro's plugin has just taken almost every concept in the #SemanticXRay (and some of his own) and built them into this nifty little dashboard add-on.
The only concept the plugin doesn't cover is the Readability aspect. But that's where the skill of the writer comes in.
Yet Readability is still pertinent. The clearer your entities stand out in the copy, the better #WordLift will work for you, nailing both your content's semantic markup and alignment.
Interested? You ought to be.
Any questions, just fire them at me.
Right now, I'm getting ready for my webinar with +Shaw Academy But I will try to get back online later (if we don't overrun too much again ;-))
In the meantime, dive in. This product will astound you (really) »»
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Quote of the Day - +Gideon Rosenblatt
Comment stream from +Teodora Petkova's post The Digital Future of Text
https://goo.gl/mc38rR
Comment stream from +Teodora Petkova's post The Digital Future of Text
https://goo.gl/mc38rR
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Google Rich Answer Guide
H/T +Mark Traphagen for +Stone Temple Consulting
Important consideration when you are writing for web clients.
H/T +Mark Traphagen for +Stone Temple Consulting
Important consideration when you are writing for web clients.
The Definitive Guide to Google Rich Answers in Search
Everything you need to know about what some call "direct answers" -- Google answering user questions directly in search results, and how they can actually drive big traffic to your site.
Everything you need to know about what some call "direct answers" -- Google answering user questions directly in search results, and how they can actually drive big traffic to your site.
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Semantic Writing Newsletter
Searcher behavior
Duplicate content can give search the wrong message
Meta information and SEO
and more...
Read and subscribe. The newsletter is published Monday-Friday. Some days, like yesterday, the link is not published.
Searcher behavior
Duplicate content can give search the wrong message
Meta information and SEO
and more...
Read and subscribe. The newsletter is published Monday-Friday. Some days, like yesterday, the link is not published.
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RankBrain, Socrates, Natural Language Processing and Your Words
+Gennaro Cuofano with a vibrant explanation of why the relationship between and among words matter in your writing.
In addition, an introduction to how +WordLift works.
Read this if you write for the web.
+Gennaro Cuofano with a vibrant explanation of why the relationship between and among words matter in your writing.
In addition, an introduction to how +WordLift works.
Read this if you write for the web.
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