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Going to a business conference can be an overwhelming experience, particularly if you're attending a conference for the first time or are nervous about networking. But there is a way to feel less overwhelmed and ensure the experience is productive and successful: Go in prepared, and be intentional in...

One of the best year-end tax-saving moves with cash-basis accounting is to maximize your deductible expenses now—but you only have until the ball drops on December 31st.

A smart, sometimes overlooked way to do that is with annual software subscriptions. Not only is software you buy for your business...

Bundles are back. For years, web apps prompted a great unbundling of software, with a focus on apps that did one thing well. That changed in 2018. Adobe added Marketo and Magento to their wide-ranging suite of apps, Microsoft acquired GitHub, and Google built the new Hangouts Team Chat to...

Farm silos are designed to store large amounts of grain while keeping different materials completely separated. In business, organizational silos have the same effect: They prevent resources and information from being shared among departments and teams.

No company sets out with the intention of building organizational silos. But by becoming...

Spreadsheets house massive amounts of data. You can use pivot tables to summarize that data, but what if you want to gain some insight just by glancing at your sheet? Conditional formatting in Google Sheets will give you that insight.

Conditional formatting—which allows you to highlight cells that meet...

Businesses are suddenly very interested in Facebook Messenger bots. And for good reason: Facebook's chat platform now supports over 1.2 billion monthly active users—and automated chatbots, like ManyChat and Chatfuel, provide a unique, interactive way of engaging with them.

Chatbots let you have a conversation with users...

You wouldn't build a house without a blueprint. Likewise, you should never embark on a design journey without first creating a wireframe.

A wireframe is a visual mockup that outlines the basic structure of your website, app, or landing page. Traditionally, a wireframe is fairly simplistic. Basic shapes and...

The internet is one massive distraction. One minute I'm aggressively knocking out my to-do list, and the next I'm sucked into a "Which Harry Potter character are you?" quiz (Ron). Notifications from Facebook, Slack, and Skype, not to mention alerts on my phone, pull my attention away from...

Retail marketing was traditionally about expansion and new markets, but that's changed since the rise of eCommerce. Like a flipped switch, the game is now about retention and customer loyalty. Landing a single sale isn't enough when your competition is nearly infinite, and they're all just a...