Presenting the Loksatta ad from its latest brand campaign, "Loksatta. Jaantya Janansaathi''. The campaign is based on a simple insight, that today Maharashtrians are more involved and curious about the world around them. They are intelligent and want to know more; not satisfied with knowing just the 'what' 'when' 'where', they seek the 'why' and 'what next' of every issue. People are open to new ideas and active knowledge seekers. As consumers they seek strong, independent, credible sources of news and opinions as they look for a 360 degree world view from the newspaper. To these Maharashtrians Loksatta provides perspective and clarity, helping them develop a point of view, the brand not only informs, but also interprets the news. This Loksatta TVC celebrates the spirit of the knowledge seeker, the thinking Maharashtrian with the new promo of the Jaantya Janansaathi ad.
Loksatta Viva Lounge, an interactive property launched by Loksatta Viva that celebrates the achievements of extraordinary women from different walks of life.