The Drum reporter John McCarthy investigates why football teams are entering the world of eSports.
Why are football teams signing FIFA eSports players to represent them digitally in the world of video games? What benefits does this new opportunity represent and does eSports really sit well alongside sports?
EA Sports’ Fifa football franchise is becoming the arena where pro sports are joining forces with eSports, and major broadcasters, brands and clubs all want a piece of the action.
There has been a paradigm shift in football, (or soccer to our North American readers). Where video games were once a threat to matchday attendances, clubs are now signing up proficient gamers with a furor reminiscent of a heated transfer deadline day.
With special thanks to VIDEOGAMEANTHOLOGY for help with game content.