Advertising Information

WFAA-TV Sales contact: Director, Sales Nicki Harkrider-Probey,[email protected], on LinkedIn,  or call 214.977.6376

WFAA.com ADVERTISING OVERVIEW:

To reach WFAA.com's highly coveted audience, send an e-mail to Director, Sales Nicki Harkrider-Probey, [email protected], on LinkedIn,  or call 214.977.6376

WFAA.com is the web site for WFAA-TV Channel-8 ABC affiliate in Dallas-Fort Worth. It attracts over 2 Million local affluent decision makers in North Texas who generate over 22.8 Million Page Views per month on average (1). WFAA.com has in-depth features and interactive multimedia presentations from award winning journalists who bring local and worldwide stories to an audience of active and engaged readers. WFAA.com covers late breaking news, streaming video, sports, entertainment, local classified listings and current weather updates highlighted by 57 up-to-the minute weather radars like no other local web site. WFAA.com Mobile platforms combine to deliver nearly 6 Million Page Views per month (3) with apps available on all major smart phone platforms, extending the WFAA brand to the “third” screen.

AUDIENCE

Over 2 Million consumers visit WFAA.com each month on average (1) to access breaking news, sports, entertainment, streaming video and local weather conditions. Advertising on WFAA.com is a powerful way to reach an affluent and educated audience who shops locally.

• Mean Age of a WFAA.com User: 43 (2)
• Mean HH Income of a WFAA.com User: $103,349 (2)
• WFAA.com has the highest local reach of any broadcast TV website in the DFW area (4)
• Combined with strategic partners like Yahoo!, advertising with WFAA.com can give you access to up to 98% of the total online audience in DFW (5)

Sources:
(1) Omniture SiteCatalyst January 2011-June 2011
(2) Scarborough Research Dallas-Fort Worth DMA, 2011 Release 1 Mar 2010 – Feb 2011
(3) Adagogo Internal Reporting June 2011
(4) ComScore January 2011-June 2011
(5) ComScore April 2011

Targeted visibility for local businesses

WFAA.com is proud to partner with DataSphere Technologies Inc. DataSphere is responsible for powering our community calendar and offering geographically-targeted advertising opportunities across WFAA.com.

DataSphere, in partnership with more than 100 U.S. television stations, helps local businesses across the country raise their visibility, convert more customers, and gain a competitive edge with custom marketing packages targeted to specific neighborhoods and communities.

For more information, visit DataSphere.com.

ADVERTISING OPPORTUNITIES AND SPECIFICATIONS

WFAA.com offers a wide variety of advertising packages customized to meet your marketing goals and objectives. For more information on how to advertise on WFAA.com, send an e-mail to Director, Sales Nicki Harkrider-Probey, [email protected], on LinkedIn,  or call 214.977.6376