The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. By Lindsey Clay.

This booklet brings together the latest stats and insight from TV and advertising all in one handy PDF.

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

See who won this year and watch the films for all the winners and finalists.

Twice a week we update this gallery with a collection of the latest and best ads breaking on TV.

Ana and Hermeti Balarin, Joint ECDs at Mother reveal three great ads they admire but had nothing to do with.

Thinkbox’s free training workshops are designed to give you a really good grounding in the essentials of today’s TV and what the medium can do for advertisers – SIGN UP HERE

However far TV goes down the personalised road it must keep the deal in favour of the public. By Tess Alps.

The latest figures from BARB show that the average adult watched 2 hours, 24 minutes of commercial TV each day in May 2017.

How Readly partnered with Channel 4 to try TV for the first time and saw an 84% increase in magazine reads.