Skip to content
Order Technically Wrong now →

Sara Wachter-Boettcher

Author – Speaker – Consultant

  • Book
  • Speaking
  • Blog

“Sara Wachter-Boettcher is exactly the kind of sharp, informed, and deeply compassionate critic of the tech industry that we need right now.”

—Sarah Kaufman, Pulitzer Prize winner and author of The Art of Grace

New Book

Technically Wrong

On sale now

A revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.

If a book on design in the technology industry ever deserved a standing ovation, this one is it.
—John Maeda, author of The Laws of Simplicity

More info →

About Sara

Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since 2005.

As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups.

Sara lives in Philadelphia, but she’s still not quite sure she’s saying jawn correctly.

In the Press

Facebook treats its ethical failures like software bugs, and that’s why they keep happening
Article, Quartz – October 20, 2017

Biased tech design prompts a writer to call for resistance
Review, Science – October 17, 2017

Combating racist, sexist content on social media
Interview, Salon – October 16, 2017

Silicon Valley is Inserting its Biases into Nearly Every Technology We Use
Interview, Vice Motherboard – October 10, 2017

‘Toxic tech’: How Silicon Valley’s lack of diversity leaks into its products
Interview, WTOP Radio – October 10, 2017

Tech’s sexism doesn’t stay in Silicon Valley. It’s in the products you use.
Article, Washington Post – August 8, 2017

Why we should design tech for stress
Interview, Spark, CBC Radio – October 23, 2016

Also by Sara

Design for Real Life

Create digital products that stand up to real-life scenarios—and include a broader range of users as a result. (A Book Apart, 2016)

Buy it now →

Content Everywhere

Design mobile-ready systems and whip your CMS into shape with this guide to structured content. (Rosenfeld Media, 2012)

Buy it now →

Speaking

Sara speaks at business, design, and technology events around the world. Invite her to keynote your conference or speak to your company.

See details →

Contact

Speaking and workshops
Please send inquiries to: [email protected]

Consulting inquiries
Visit Rare Union, a content strategy and UX consultancy: rareunion.com

Media & Publicity

Will Scarlett
W.W. Norton
[email protected]
212-790-4325

Johanna Ramos-Boyer
JRB Communications
[email protected]
703-646-5137

Follow Sara

  • View sara_ann_marie’s profile on Twitter
  • LinkedIn
  • GitHub
© 2017, Wachter-Boettcher Consulting
Made with ❤ in Philadelphia