As the name suggest, r/BetterEveryLoop is for gifs that get better every loop. Or failing that, ones that you can watch a few a few times without getting sick of it. Unfortunately, this is an inherently subjective standard. This means that we can't just obtain it by enforcing a strict set of rules without either throwing out some great gifs that don't fit the exact rules we might come up with or our rules being way too loose. That's why, going forward, we trust the most engaged members of our community with the task of judging on a case by case basis which gifs belong and which don't.

But there are a few guidelines and examples we'd like to list to help you with this task. We've defined the following markers which indicate that a gif might belong on this sub along with some examples:

The gif is short and sweet

In and of itself, this doesn't do much to make a gif better every loop. It certainly helps if one or more of the other markers apply.

The gif is incredibly dense

These are the types of gifs where so much is happening at once, that you can't possibly take everything in in just one watch. These gifs are usually safe bets for our sub. The prototypical example of this type of gif is this one.

See also: r/DenseGifs

The gif has an ending that is entirely out of left field

Sometimes a gif catches you by surprise at the very end in a way that forces you to watches it again to believe what you're seeing. Not all gifs of this type fit this sub, but some certainly do. In the best examples, the anticipation of what's to come at the end makes the entire gif significantly better than it was the first time round in subsequent watches. Here's an example of this kind of gif.

See also: r/unexpected