Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring […]
We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.
We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.
To produce a strong press release that gets the attention of journalists and writers, comms pros need to understand the important parts of a useful press release.
To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your brand can be included in future coverage, you need to think a step beyond traditional media monitoring.
With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.
People are consuming content in various ways these days. It’s time to give people what they want where they want it.
With all the technology that enables us to monitor media mentions and trending topics comes the need for brands (and journalists, as we’ll see in a moment) to adapt their way of proactively interacting with the world around them.
How do insights on social journalism highlight a new opportunity for communicators and PR professionals?
Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.
Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.
In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.
Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.
