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March 28, 2017
Outbrain Launches New Tech For Publishers To Connect Content And Revenue
Premium content discovery platform Outbrain has delivered on a promise to publishers, allowing them to understand the total revenue of their content in real-time, drive efficiency and protect the long-term value of their users through a new piece of technology.... Leia Mais ›
March 27, 2017
Outbrain Launches Automatic Yield: An Industry-First Technology To Connect Content And Revenue
Outbrain, the leading premium discovery platform, today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real time. For the first time on the web, Outbrain will launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, not just Outbrain revenue, marrying real-time revenue value to the owned content a publisher circulates throughout its site.... Leia Mais ›
March 27, 2017
Outbrain Promises Publishers Real-Time Tracking Of Revenue Value Of Content
Outbrain has unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real-time. Outbrain is currently in the process of rolling-out Automatic Yield across Asia Pacific with Singapore Press Holdings Limited (SPH) being the first partner to trial this technology in the region. Outbrain will continue to pursue plans to grow the adoption of this revolutionary technology across the market in the coming weeks and months.... Leia Mais ›
March 27, 2017
Outbrain Unveils Content Revenue Tracker Automatic Yield
Outbrain today announced the launch of its new platform, Automatic Yield, which it says will allow publishers to see the real-time value of their online content. The patent-pending technology will provide insights into the value of a brand’s content, distributed by Outbrain and by others, through a single dashboard, allowing companies to get real-time data on how best to monetise audiences.... Leia Mais ›
March 15, 2017
Content Marketing and The State of the Publisher Market
The publishing industry continues its rapid evolution with more content being created and consumed than ever before. In fact, I’d even go as far as to say that we’re living in a “Golden Age of Content” because consumers can learn, discover, and be entertained anywhere, at anytime... Leia Mais ›
March 23, 2017
Outbrain Launches Tech That Seeks To Connect Content, Revenue
Content discovery platform Outbrain on Wednesday launched a patent-pending tool it calls Automatic Yield, which aims to offer publishers proprietary insights into all aspects of their revenue picture. It marries real-time revenue value with the owned content a publisher circulates throughout its site... Leia Mais ›
March 23, 2017
Don’t just survive: A three-step publisher strategy to beat Facebook at its own game
Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. You’ll hear that their audiences are spending more time on Facebook, advertising dollars are getting vacuumed up, and that Facebook is unilaterally resetting the terms of their relationship, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles... Leia Mais ›
November 22, 2016
Sky News, Time Inc. and Nikkei Asian Review tap into chatbot trend to gain ‘intimate’ access to readers
Time Inc., Sky News and Nikkei Asian Review have become the latest publishers to launch a chatbot in order to gain “intimate” access to their readers as traditional media companies continually look to diversify their content, unlock new revenue streams and reach readers on the platforms they inhabit. The latest chatbot has been produced by tech company Outbrain, which first launched the CNN chatbot six months ago... Leia Mais ›
October 21, 2016
ABS-CBN partners with Outbrain for online content
ABS-CBN News has signed a multi-year exclusive partnership with Outbrain, the world’s leading premium content discovery platform.“The partnership with Outbrain will allow ABS-CBN to fully leverage the Outbrain Engage platform and to maximize on insights and analytics that will help it to surface the best content, drive increased audience engagement and secure incremental revenue,” the firm said.... Leia Mais ›
October 14, 2016
Seeing the data for the trees: Overarching themes from Advertising Week
At Outbrain, a growing number of our internal marketing initiatives are being driven by data-supported research. And as a recommendation network that is powered by its own sophisticated algorithms, it has always been important for us to communicate the value of that data on both the brand side and media company side. While more data is a huge opportunity, it is not without its complexities and challenges. ... Leia Mais ›
October 13, 2016
Outbrain launches partner network as content marketing continues rapid growth and effectiveness
New York-based content discovery platform Outbrain announced today the creation and launch of the Outbrain Partner Network (OPN). The OPN brings together a range of content solutions and services that marketers can leverage to develop, distribute, and measure premium branded content.... Leia Mais ›
October 12, 2016
Patrika.com joins Outbrain’s roster of publishers with multi-year deal
Outbrain, the world’s leading premium content discovery platform, has inked an exclusive multi-year partnership with Patrika.com – the first publisher to implement highly personalised Hindi content recommendations through Outbrain. With over 100 million Page Views per month in India, Patrika.com is one of India’s largest Hindi newspapers.... Leia Mais ›
October 06, 2016
Bots are the new apps...
A lot of people are just trying to push as much content on as possible without thinking about what’s unique and special [about each platform],” said Colin Doody, the general manager of strategic initiatives at Outbrain, the content-recommendation service that built bots for several top publishers, including CNN’s. “The majority of the inbound interest has been, ‘How can we use what we have?’... Leia Mais ›
October 05, 2016
What We Love About Outbrain's New Amplify Dashboard
If you haven’t heard of it already, Outbrain is a content syndication platform that allows users to publish content and reach new audiences. As a digital media agency committed to producing compelling content for our readers, we are no strangers to content platforms of this sort. A few of the things that we’ve always appreciated about Outbrain, specifically, is that it brings us high engagement rates and increased exposure on well-respected websites with high domain authorities.... Leia Mais ›
October 05, 2016
Outbrain brings training & certification programme to NZ
Premium content discovery platform Outbrain has launched its proprietary training and certification programme – called Outbrain Academy – in New Zealand, following its May 2016 debut in Australia.The training and certification programme is designed to provide digital professionals with advanced skills and the best-practice methodologies required to get the most out of Outbrain’s powerful Amplify platform.... Leia Mais ›
October 04, 2016
Outbrain beefs up APAC operations
Outbrain has appointed Fionn Hyndman as commercial director, APAC and Daniel Kundeus as head of strategic brand partnerships, APAC. The positions are newly created with an APAC focused remit.... Leia Mais ›
September 29, 2016
Outbrain’s Yaron Galai and Eric Hadley on Brands and Content Discovery
It’s Advertising Week in New York, when marketers get bombarded with pitches from media platforms and companies looking to win their business. Much of the chatter may focus on Facebook, which last week admitted to (and apologized for) overstating its video metrics, as well as Google’s moves to increase its appeal over traditional TV. But what about so-called content discovery platforms like Taboola and Outbrain?... Leia Mais ›
September 14, 2016
Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Content discovery platform Outbrain on Wednesday announced a partnership with Bombora, a provider of B2B demographic and intent data that’s designed to offer more granular targeting functions to B2B brand marketers. The partnership will enable marketers to use demand and purchase intent analytics to improve the performance of their content- and account-based marketing efforts.... Leia Mais ›
July 19, 2016
CNN, one of the first news orgs on a major bot platform, launches on Kik
Today CNN joined the Kik Bot Shop, one of the first news organizations to do so. Both the Facebook Messenger and Kik bots were created by content promotion company Outbrain and its Outbrain for Chat service, which started with CNN at Facebook’s F8 conference in April.... Leia Mais ›
July 18, 2016
SPH, Outbrain extend multi-year partnership to drive audience engagement
Content discovery platform Outbrain announced that it has renewed a multi-year deal with publisher Singapore Press Holdings Limited (SPH) to provide users with personalised sponsored content. The companies will work together to deliver relevant content recommendations across SPH's online news platforms which include AsiaOne, The Straits Times, Business Times, and U-Weekly.... Leia Mais ›
July 11, 2016
Outbrain partners up with Mediacorp
Outbrain has inked a two-year partnership with Mediacorp. This will see the media company deploy the full stack of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys.... Leia Mais ›
July 11, 2016
EenaduIndia.com, Outbrain sign exclusive partnership on Content Recommendations
Premium content discovery platform Outbrain and EenaduIndia.com, a multi-lingual portal from the house of Eenadu have announced the details of an exclusive partnership that will see the media company deploy the full range of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys.... Leia Mais ›
June 15, 2016
Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
Outbrain is positioning itself as a full-service content marketing and content recommendations platform. “We can do everything,” said Eric Hadley, Outbrain’s CMO. “We distribute content to the right people in the right place. And if you don’t have content, we’ll tap partners like NewsCred to create the content.” Outbrain also determines which content works best with various audiences and makes recommendations on the types of content that will resonate... Leia Mais ›
May 10, 2016
Outbrain Closes New $45 Million Funding Round
Content discovery engine Outbrain on Tuesday announced that it has closed a new $45 million funding round. The announcement was made via a blog post by Yaron Galai, Outbrain’s co-founder and chief executive officer... Leia Mais ›
May 31, 2016
Outbrain continue content discovery deal with Indian Express
India-based publisher, Indian Express and Outbrain have renewed the multi-year exclusive partnership that will see the media company further enhance its digital strategy by deploying the full stack of Outbrain Engage solutions to drive monetisation and power personalised content journeys ... Leia Mais ›
May 25, 2016
Outbrain Launches Application on Oracle Marketing Appcloud Enabling Marketers To Leverage First Party Data In Content Marketing
Outbrain launches application on Oracle Marketing AppCloud to help marketers reach their first party audiences... Leia Mais ›
May 25, 2016
Outbrain Lets Marketers Leverage First Party Data Through Partnership with LiveRamp
Outbrain, the world’s leading premium content recommendation platform, announced it has joined forces with LiveRamp, the leading provider of data connectivity and onboarding services, enabling marketers to use their own first party data with Outbrain’s content marketing solution for the first time.... Leia Mais ›
April 12, 2016
Publishers rush to get their bots on Facebook Messenger
CNN was among the launch partners on the publishing side of the Messenger announcement. It launched a bot it built using Outbrain’s new chat software service for publishers. Outbrain hopes it can expand its business of serving sponsored content on desktop to serving it on messaging apps.... Leia Mais ›
April 12, 2016
CNN, Fandango Build Facebook Messenger Automated Chat ‘Bots’
CNN created its Facebook Messenger bots in partnership with Outbrain. Subscribers to CNN on Messenger will receive a daily digest of top stories within the Messenger app, and the bot also will recommend personalized content based on a user’s preferences.... Leia Mais ›
March 24, 2016
'Outbrain for Chat' unveiled...
Outbrain is currently in talks with several publishers to build chat bots that can deliver their news in a text format. These bots will become like official accounts for chat apps to whom you can text keywords like “sports” or “latest headlines” to bring up stories.... Leia Mais ›
March 24, 2016
Outbrain Unveils ‘Outbrain for Chat’
New Outbrain Service Revolutionizes How Publishers Deliver Personalized Content Recommendations to Users on Mobile and In-Apps... Leia Mais ›
March 21, 2016
What Outbrain's Revee Acquisition Means To Publishers
Outbrain, the content discovery platform, acquired analytics firm Revee in October and launched a new product called Audience Yield in early March. Automatic Yield, a content recommendation tool, enables publishers to monetize audiences and offers a real-time understanding of content.... Leia Mais ›
March 04, 2016
Outbrain boosts programmatic capabilities with Revee acquisition
Outbrain has acquired Revee, a technology company that allows publishers to track the revenue value of content in real-time. Using Revee’s technology, Outbrain has launched Outbrain Automatic Yield – a content recommendation solution that enables publishers to monetise audiences with a real-time understanding of each piece of content.... Leia Mais ›
March 03, 2016
Outbrain acquires Revee in order to tell publishers how much revenue each individual article is pulling in
Outbrain, the Israel-based content recommendation platform that powers the "Recommended by" articles seen on sites such as CNN and ESPN, has acquired Los Angeles-based software firm Revee and it is now launching a product that it claims will let publishers know exactly how much individual articles are generating in revenue, in real-time.... Leia Mais ›
March 03, 2016
Outbrain acquires US content analytics co Revee
The Israeli content recommendation company can now let publishers track revenue value of content in real-time. Israeli content recommendation company Outbrain has acquired US content analytics company Revee. ... Leia Mais ›
February 05, 2016
The Philippine Daily Inquirer Signs Deal with Outbrain
The Philippine Daily Inquirer, the Philippines’ largest publisher, has signed a deal with discovery platform Outbrain to deliver relevant content to audiences on its key digital portal, Inquirer.net... Leia Mais ›
January 18, 2015
Outbrain Partners With 'Washington Post' For Sponsored Content
Outbrain, a content discovery platform, today announced that it will give personalized content recommendations to its newest publishing partner, The Washington Post, and provide sponsored content.... Leia Mais ›
January 15, 2016
Outbrain Adds The Washington Post to Global Roster of Premium Brands
Content recommendation frontrunner continues to demonstrate robust momentum with premium publishers including MSN, Rodale and The Guardian, today announcing that it will deliver content recommendations on The Washington Post.... Leia Mais ›
October 26, 2015
News Corp Signs Three Year Deal With Content Platform Outbrain
NewsLifeMedia CEO Nicole Sheffield and News Corp Australia’s group director – digital product and development Alisa Bowen today announced that News Corp Australia has signed an exclusive three year output deal for content recommendation with the world’s largest content discovery platform Outbrain... Leia Mais ›
October 06, 2015
Outbrain Recommends Newspaper
One of the things that Bill Maher has said he values most from newspapers is the content he didn’t know he would find when he moved through their pages. Over the last week or so, digital paid discovery company Outbrain has been running an ad campaign within The New York Times section fronts... Leia Mais ›
September 24, 2015
Global viewpoint from Cologne
This year, the world's biggest digital marketing exhibition, Dmexco, was packed with buzzing marketers, world-leading media owners and the press. A record-breaking 43,000 visitors headed to Cologne to hear about the latest advancements and innovation being brought to the digital economy.... Leia Mais ›
September 18, 2015
The Guardian signs three year partnership with content discovery platform Outbrain
Guardian News and Media have signed a three year partnership with content discovery platform Outbrain, to provide paid content recommendations across its network, Mumbrella can reveal. The partnership will be rolled out across The Guardian Australia and will see Outbrain be the sole provider of paid content recommendations.... Leia Mais ›
September 17, 2015
Outbrain Wants To Build A Web Canvas For Brand Stories
The content recommendation engine Outbrain has become known for providing related links to more articles at the foot of news stories. Now it wants to think bigger – and, it seems, more visually – about how it helps advertisers communicate.... Leia Mais ›
September 16, 2015
The Drum Dmexco Highlights: Yaron Galai, CEO & Founder
At Europe’s biggest digital marketing conference Dmexco, The Drum is catching up with thought leaders from across the industry to discover the biggest issues facing brands, agencies and publishers today.In the first of series of video interviews live from the floor of Dmexco, Yaron Galai, chief executive and founder of content recommendation platform Outbrain discusses the biggest issues facing the content marketing industry.... Leia Mais ›
September 15, 2015
Outbrain brings in Pinterest's head of partnerships Eric Hadley
Outbrain has hired Pinterest's Eric Hadley in the newly created role of global head of marketing solutions to promote the company's value to brands and agencies while overseeing the content discovery platform's agency partnerships around the world.... Leia Mais ›
September 04, 2015
Is Native Advertising About to Go the Way of Pop-Up Ads?
Native advertising feels like a fresh opportunity, but at the rate things are going, it runs the risk of reviving all of the familiar challenges that have made the display ad business such a challenging proposition. Matt Crenshaw, Outbrain VP Product Marketing addresses why brands need to reassess their native ad strategy and make content matter.... Leia Mais ›
August 19, 2015
OMD Australia Signs Deal With Outbrain
Media and comms agency OMD has announced a partnership with Outbrain, in a move to further strengthen its content marketing expertise.... Leia Mais ›
July 16, 2015
India.com Strikes Multi-Year Partnership With Outbrain
India.com, India's third largest online publisher and Outbrain, the world's largest content discovery platform, today announced the details of a multi-year strategic partnership. The deal will empower the media company and its properties to fully leverage the Outbrain guided personalisation platform... Leia Mais ›
June 17, 2015
Outbrain and Dentsu partner for content marketing push
Dentsu Aegis Network Australia has strengthened its relationship with content marketing and amplification business Outbrain... Leia Mais ›
June 16, 2015
Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India
Content discovery firm Outbrain has announced a number of publishers in India signing up to use its network, including Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, StoryPick and fossBytes... Leia Mais ›
June 08, 2015
Outbrain Enables Direct Sold, In-Feed Placements For Publishers
Outbrain will allow publishers to sell native in-feed placements via their direct sales channels. In beta testing with four publishers, publishers can offer the units on a CPC or CPM basis... Leia Mais ›
June 01, 2015
Clickbait headlines hurt clickthrough rate, report for content marketers suggests
Research by content discovery platform Outbrain and marketing software firm HubSpot suggests from a study of 3.3 million paid link English language headlines that words that promise quick-fix solutions, are pushy and stress urgency also turn readers off.... Leia Mais ›
May 27, 2015
How India Consumes Content Online, According To Outbrain
Outbrain, the content recommendation module you have probably seen at the end of many web pages (including this one), makes 190 billion content... Leia Mais ›
May 11, 2015
SPH Inks Multi-Year Tie-Up With World's Largest Content Discovery Platform Outbrain
Singapore Press Holdings (SPH) has signed a multi-year strategic partnership with the world's largest content discovery platform Outbrain, it announced on Monday... Leia Mais ›
May 01, 2015
Ant-Man and Magic Mike XXL top the most buzzed about summer movies... as Pan comes up short
A study released by Outbrain, the world’s largest content recommendation platform, monitored reader responses to nearly 7,000 stories about summer movies posted across the web during the first quarter of 2015 and used it to try and gauge which movies are generating the most engagement and interest among readers... Leia Mais ›
March 27, 2015
ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN’s in-house sales platform, it will allow third-party content to be seeded natively into ESPN’s editorial stream, including between articles in the ESPN newsfeed... Leia Mais ›
February 26, 2015
The Future of Data-Led Journalism is Less Data
“Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight and improve performance by delving into their underlying numbers. News media are no different. In the last couple of years, journalists have been encouraged to adopt analytics software as part of their daily editorial efforts. Now it is common to find newsroom editors checking their page views, time-spent metrics and social referrals on a minute-by-minute basis... Leia Mais ›
February 26, 2015
Outbrain Among Partners for OMD UK ‘Newsroom’ Launch
OMD UK partners with Buzzfeed, The Guardian, Global Radio, Facebook and Outbrain for ‘Newsroom’ launch. OMD UK has launched a real-time creative unit, Newsroom, in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain... Leia Mais ›
February 26, 2015
Outbrain Teams-Up with OMD to Support Launch of Newsroom
OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. The agency has teamed up with leading data and publishing launch partners, including Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain, for the launch... Leia Mais ›
February 25, 2015
Outbrain Recommande Tous les Sites du Groupe Le Monde
Déjà partenaire du monde.fr, Outbrain, spécialiste de la recommandation de contenu, vient de nouer un partenariat pluriannuel exclusif avec le groupe Le Monde afin de déployer l’ensemble de ses outils sur huit de ses sites internet (Le Monde, Télérama, Le Huffington Post, Courrier international, La Vie, L’Obs, Le Plus et Rue89)... Leia Mais ›
February 24, 2015
Rodale Partners With Outbrain to Dial Up Traffic For Prevention, Other Sites
Magazine publisher Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more Web traffic... Leia Mais ›
February 13, 2015
Outbrain Uses Data To Improve Content Marketing
Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations... Leia Mais ›
February 04, 2015
Inside Forbes: 4 Graphics Show How We're Optimizing Our Newsroom for Business Realities
Now, we’re solidifying a new workflow. I call it the Stargate newsroom. In one of my sci-fi favorites, an Egyptologist (played by a young James Spader) deciphers and aligns asterisms on a circular stone device to open a transport gate to an another world. Our version opens the newsroom to a universe of digital monetization. The idea is to align content and advertising with audience segments, reporters and editors, subject categories, distribution networks, platforms and regions of the world... Leia Mais ›
November 18, 2014
Time Inc. and Outbrain Ink Exclusive Multi-Year Global Partnership
Time Inc. to adopt Outbrain’s proprietary technology stack to deliver content recommendations to its highly engaged audiences... Leia Mais ›
November 18, 2014
Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal
Time Inc., the nation’s largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.’s websites, including Time.com and People.com... Leia Mais ›
October 01, 2014
Crain's Names Best Places to Work in 2014
Crain’s New York Businesses has released it’s 2014 list of the best companies to work for in New York City, and Outbrain made the cut!... Leia Mais ›
September 30, 2014
4 Native Ads the Media's Buzzing About
The best and worst of native advertising is developing in real time before everyone’s eyes. Here are four that publishers and advertisers can learn from... Leia Mais ›
August 14, 2014
Why content is dead until it's found – interview with Craig J. Heimbuch
What are you most excited about in the digital marketing space at the moment? In a couple of words, convergence and causation. I’m really excited about the melding of art and science, commerce and content, strategy and optimisation... Leia Mais ›
August 14, 2014
Just One Click: A Partnership That Will Make Content Marketing Easy
Earlier this year, 3QDigital Founder and CEO David Rodnitzky wrote that Outbrain CEO Yaron Galai “has made online advertising better for all of us.” And it’s true. Before Google AdWords even existed in its current iteration, Outbrain was serving relevant content across the web, and continues to distribute content on CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC, and Slate... Leia Mais ›
August 05, 2014
The 5 most common content marketing mistakes
The promise of content marketing is the astounding ability to provide value to your audience, help them find great advice and entertain them. In order to do so successfully, we need to adjust and react to insights provided by data. But in order to make those adjustments, we need to ensure that we’re actually measuring the right indicators and not creating strategy based on arbitrary numbers... Leia Mais ›
July 22, 2014
The Million-Dollar Play To Make The Internet More Meaningful
Meet the creators of the meaningful content fund, who would like you to click on this (important story), not that (cat video)... Leia Mais ›
July 02, 2014
Outbrain and NewsCred Partner Up: Sign of Things to Come?
Heads turned in the digital marketing fishbowl world with news that the content marketing company NewsCred is partnering with distribution/discovery network Outbrain this morning... Leia Mais ›
June 30, 2014
Content Recommender Outbrain Bans “Fake” Content From Advertisers
The Outbrain CEO, who makes money by placing ads for “promoted” stories on websites, says he is banning a new group of content-makers — ones who are actually making advertisements masquerading as “real” stories... Leia Mais ›
June 17, 2014
The challenges of mobile engagement
Mobile devices are fast becoming one of the most popular ways to view content. This has all happened so fast that those providing the content are often unsure of how to make the most of this new medium... Leia Mais ›
June 16, 2014
Outbrain On How To Create Engaging Content For Mobile
With mobile now increasingly the first, if not only, port of call for internet users the likelihood of content being read on a mobile device is higher than it’s ever been. So it’s essential to understand how to enhance engagement on mobile and how to tailor writing for the 14,000 different screen sizes now on offer (in the UK alone)... Leia Mais ›