Adobe · May 12, 2018
About NN/g
Since 1998 Nielsen Norman Group has been a leading voice in the user experience field: conducting groundbreaking research, evaluating interfaces of all shapes and sizes, and guiding critical design decisions to improve the bottom line.
Our clients rely on us to help their websites, applications, intranets, and products realize their full potential for both businesses and their users.
NN/g Principals
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Jakob Nielsen
"The Guru of Web Page Usability" (New York Times)
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Don Norman
"The Guru of Workable Technology" (Newsweek)
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Bruce "Tog" Tognazzini
"The User Interface Guru" (Wired)
See all NN/g experts
NN/g News
The Outline · Jan. 17, 2018
Fast Company · Aug. 24, 2016
Fast Company · March 23, 2016
The Memo · Dec. 21, 2015
The Memo · Nov. 12, 2015
Fast Company · Nov. 10, 2015
eConsultancy · Nov. 5, 2014
CNBC · Sept. 10, 2014
CNBC · June 2, 2014
Watch Don Norman's TED talk, 3 Ways Good Design Makes You Happy (12 minute video).