Welcome to News Center
News Center is our digital hub for news, perspectives from our thought leaders and updates about the company. There’s a lot to learn about Nielsen directly from Nielsen.
Re-defining Egyptian Consumers in The Current Climate
With the extreme change in economy over the past year, due to the aftermaths of the Egyptian pound flotation, consumers have dramatically shifted their behavior.
Read More >The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.
Explore Now >