LEADERS
City of New York
New York City Department of Cultural Affairs
New York City Council
Ford Foundation
David B. Heller and Hermine Riegerl Heller

BENEFACTORS 
Anomaly/Jason DeLand
Ellyn and Saul Dennison
Deutsche Bank
Marisa and David Droga
Sunny and Brad Goldberg
Knoll
New York State
Governor Andrew M. Cuomo
New York State Legislature
New York State Council on the Arts
Vitra
Dianne Wallace and Lowell Schulman

FOUNDERS
Shelley Fox Aarons and Philip E. Aarons
James Keith Brown and Eric G. Diefenbach
Lonti Ebers and Bruce Flatt
Mitzi and Warren Eisenberg
Susan and Leonard Feinstein
Joan and Charles Lazarus
Toby Devan Lewis

SUPPORTERS
Lola Goldring
Ruth E. Horowitz and Michael A. Nachman
Ken S. Kuchin and Tyler Morgan
Stephania and James C.A. McClennen
Stefan T. Edlis and H. Gael Neeson
Andrea and José Olympio Pereira

INCUBATORS
Bennett Midland
Gertraud and Dieter Bogner
Stephanie French
Catherine Orentreich
Nancy Delman Portnoy
Joanne and Paul Schnell
Laura K. Skoler
Wiesje and Jack van Hulst
John Scott Wotowicz

FRIENDS
3M
Canon
HP
Kickstarter
Microsoft
Moroso
Trotec

COMMUNITY LEADERS
Budweiser
Counter Culture
Sonos
SparkFun
Viccabre

NETWORK
Autodesk
Bre Pettis
Ultimaker

FAQs

What does the incubator have to do with the mission of the New Museum? Why a museum?
NEW INC is an extension of our mission of “New art, New ideas.” Our programs and projects extend beyond the walls of the Museum into the broader sphere of culture, and include re-visioning the role of the Museum. We believe museums have to think about themselves differently in the twenty-first century.

Where is the incubator located?
At 231 Bowery, a building owned by the New Museum, next door to the SANAA-designed Museum building.

How is this incubator different from the many other co-sharing workspaces in NYC?
The New Museum incubator is focused specifically on the intersection of art, design, and technology with a goal to foster interdisciplinary collaboration. Because it is run by a museum, incubator members will have access to resources, expertise, and benefits not found in other incubators.

How did you come up with the name NEW INC?
NEW INC is putting a not-for-profit spin on the incubator model and adapting it for our cultural context. We wanted to create a space positioned somewhere between a business incubator and an artist residency program, something that provides an alternative for the countless projects that fall through the cracks because they don’t neatly fit either model.

The “INC” is a nod to both the business-oriented nature of the groups and projects in the space, as well as a play on the term “incubator.” In both instances, we’re interested in exploring new models and thwarting the expectations and conventions typically associated with incubators or corporations. Hence, NEW INC.

Is the incubator not-for-profit or for-profit?
The incubator is not-for-profit and self-sustaining. It is a core program of the New Museum under the umbrella and oversight of the Museum.

Who will review applications for incubator membership?
Applications are reviewed by Julia Kaganskiy, NEW INC Director, Karen Wong, New Museum Deputy Director, Heather Corcoran, Executive Director of Rhizome, David Benjamin, Director of Studio-X New York, along with Lauren Cornell, Curator of the New Museum 2015 Triennial, Digital Projects, and Museum as Hub. A special advisory board is chaired by New Museum Trustee David B. Heller.

Who is advising the initiative?
The New Museum’s directors, together with David B. Heller, the New Museum’s Vice President of the Board of Trustees and NEW INC Board Chair, assembled a distinguished Board of Advisors with significant expertise and leadership in areas of entrepreneurship, technology innovation, architecture, design, and visual arts. The NEW INC Board of Advisors includes:

• Sunny Bates, CEO, Sunny Bates Associates
• Lauren Cornell, New Museum Curator, Curator, 2015 Triennial, Digital Projects, and Museum as Hub
• Kate Crawford, Principal Researcher, Microsoft Research and Visiting Professor at the MIT Center for Civic Media
• Fred Dust, Partner, IDEO
• David B. Heller, Private investor and philanthropist (NEW INC Advisory Council Chair)
• Aaron Koblin, artist and Creative Director, Google Creative Lab
• John Maeda, Design Partner, Kleiner Perkins Caufield & Byers, former President of the Rhode Island School of Design
• Neri Oxman, Sony Corporation Career Development Professor of Media Arts and Sciences at the MIT Media Lab
• Yancey Strickler, Cofounder & CEO, Kickstarter
• Andrew Weissman, Partner, Union Square Ventures, and Cofounder of Betaworks
• Mark Wigley, Dean, Columbia University, Graduate School of Architecture, Planning, and Preservation

What is the length of an incubator membership? If our application is accepted, how long do we get to stay there?
Full-time memberships are on an annual basis and can be renewed for a second year. Part-time memberships are available for three to six month terms and can also be renewed.

Are you accepting international applicants?
We will accept applications ONLY from international creative entrepreneurs who have all the necessary paperwork and visas to live and work in the US. International applicants with appropriate visas can also apply for the part-time membership.

How much are you charging members?
Full-time memberships are $600/month and part-time memberships are $350/month.

Where does the money from member fees go?
Member fees cover NEW INC’s operational expenses and are part of a self-sustaining business model for the incubator.

What kind of tools and resources will you have available?
We plan on having a forty-seat event space and screening room, as well as a small fabrication lab for basic prototyping stocked with 3-D printers, electrical tools (soldering gun, microprocessors, etc.), hand building tools, and other basic fabrication equipment. We also intend to have media equipment available for use such as photo and video cameras, projectors, LCD screens, lighting equipment, etc.

We’re currently building out our shared resources and equipment, and are actively seeking sponsors to make in-kind donations. We’re also interested in hearing from potential members about the tools and resources that are most crucial to their practice.

Will the Museum invest in my project or connect me to potential investors through the incubator?
The Museum currently does not plan to invest or take a stake in the projects of its members, and members will retain full ownership rights over their work. We are exploring the possibility of leveraging our network to connect incubator members to VCs at the end of their residency, but as a not-for-profit, we are mindful of how we approach these kinds of relationships.

Will there be public events or activities?
Incubator participants will make presentations to the public in the New Museum Theater, but the incubator itself is a laboratory. For the members, it is their workspace.

How will the Museum’s curatorial staff be involved with the incubator?
Curators will participate in incubator workshops and seminars, and will select the artist residencies. Some curators may work there from time to time. Several Museum programs and affiliates, such as IDEAS CITY and Rhizome, will be embedded in the incubator.

How will the Museum’s programs be connected to the incubator's activities and vice versa?
This cross-disciplinary platform is an extension of what we do. Some New Museum programs will be located there and will feed the incubator community. Artists creating new works for exhibitions will be in residence in the building and others may work collaboratively on research and other projects.

Will it serve the local Bowery community?
We anticipate that some of the members’ projects and research will focus on cultural and social innovation. The incubator’s entrepreneurial spirit is an important cornerstone for the Bowery neighborhood and will help catalyze the local creative economy.