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Perspective / People
Applying User-Centered Design for Social Good.
How Huge designed a product for survivors of sex trafficking by bringing together experts from the community.
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Perspective / Strategy
Marketing to Generation Z.
A new generation with totally different motivations and desires is coming of age, completely upending the way brands need to think about connecting with users.
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Perspective / Technology
A Starter Guide to AI in Marketing.
Artificial intelligence is no longer a futuristic promise; get started now with these market-ready technologies.
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Perspective / Technology
Can AI Finally Help Humans Choose the Right Gift?
Many companies have tried, and failed, to apply algorithms to gift giving. That’s about to change.
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Perspective / Strategy
Why Content Strategy is Key for Conversational Interfaces.
Without visual guides, new content paradigms are required to keep users on track.
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Video / Strategy
How Customers Inspired TELUS' Digital Transformation.
Huge talks with TELUS VP Shawn Mandel to learn why a customer-centric approach inspired the $13 billion telecom company to build its website in public.
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Perspective / Client Services
Building An Author-Focused CMS.
When designing a content management system, the most critical users aren't readers—they're authors.
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Perspective / Technology
Read This Before You Build That Chatbot.
A four-step guide to using artificial intelligence to solve real problems.
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Perspective / UX and Product Design
How to Get Anticipatory Design Right.
A new framework for knowing when to deploy an anticipatory service.
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Perspective / Strategy
A Year in Lattes.
What building and managing our own coffee shop/innovation lab taught us about the future of retail.