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Designers, photographers, video editors and marketing teams rejoice! Someone is hoping to rescue you from the soul-sapping email workflow. Email is a scourge to most creative professionals — whose work requires a collaborative, visual process rather than a disorganized email workflow — and now several start-ups are hoping to marginalize it as much as possible.
View Original ArticleThere are loads of tools for collaborating on files with a team, but most of them only let you add comments to files or work with documents and PDFs. Hightail’s new app lets you mark up images and video just as easily.
View Original ArticleThe wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlayStation and Microsoft Xbox no longer bundle for free.
View Original ArticleA report on the state of content marketing created by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content.Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019.
Where's the benefit if you lack the time, budget, and overall visibility into your content marketing operations, to develop and optimize creative strategies for all those targets? Here are some insights shared with me by Mike Trigg, COO of Hightail, the creative collaboration and project management platform.
For six years, CMI has studied the evolution of content marketing... One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. CMI’s latest study, which was sponsored by the creative collaboration company Hightail, suggests that marketers are finally getting better at content strategy.
If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago.
Creative
This is an updated version of this post, originally published in July 2015 Desktop. Document. Folder. Trash can. For more than…
Culture
Hightail recently visited CAMP EDMO in San Jose, the summer learning camp dedicated to helping kids build coding and other…
Product
Organize your work with Hightail Collections from Hightail on Vimeo. When you have lots of creative projects on the go…