Better marketing insights lead to better customer experiences.
Businesses that integrated multiple customer and marketing data sources saw 2.6X sales growth over three years compared to peers.Source: Harvard Business Review whitepaper
IMPROVED CUSTOMER EXPERIENCES
Create engaging experiences for customers.
The Google Analytics 360 Suite gives you a deeper understanding of customer behavior. Use those insights to create more meaningful experiences in the moments when people are likely to interact with your brand.
Get a complete view of your customers' journeys.
Google Analytics 360, part of the suite, shows you how customers are connecting with your brand, and delivers behavioral insights that help you create more personalized web and app experiences for different audiences. Plus, you can target them with more relevant ads. So your customers will get more of what they want, faster.
Share insights across your enterprise.
Google Analytics 360, part of the suite, makes it easier than ever to visualize and share insights across your organization to help you build a data-driven culture. And when everyone has access to useful data, they’re on the same page. So ideas flourish. And marketing results improve.
Get a 360 View
Know what every marketing dollar is doing for you.
Did your TV commercials spark online sales? Did your new website drive traffic in-store? Blend online and offline data sources into one view that helps you make better ad placement decisions and smarter investments across your entire marketing mix.
See your customer and marketing data together.
Get the full picture of your customers with data across all touchpoints. The Google Analytics 360 Suite brings everything together in one place so your team can view useful insights and take action.
Know the direct effect of each ad.
Google Attribution 360, part of the suite, helps analyze your advertising data, online and offline, giving you a unified view of all your marketing. For example, with TV Attribution, you can map online search behavior to your TV spots and see how your marketing efforts are working together.
Featured content
Magic Quadrant for Digital Marketing Analytics
Discover which digital marketing analytics providers offer the scope and capabilities you need to get real insights you can use.
Harvard Business Review: Measuring Marketing Insights
In this collection of articles, you’ll learn how leading companies turn data into marketing insights that drive performance.
Google Analytics 360 Suite
Integrated. Intelligent.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, attribution, market research, data visualization, and audience management into a powerful measurement solution for your business. So your company can reach its goals and get better results every day, the suite includes:
Gain new insight with a total view of the customer experience.
Update your website tags easily, without having to edit code.
Discover the true value of all your marketing channels.
Match the right people with the right message.
Test and deliver more personal experiences on your site.
Empower everyone to tell better stories and make better decisions with data.
Get fast, reliable opinions from consumers across the internet and on mobile devices.