Sales Research

Learn how to effectively reduce the cost of sales while mitigating negative consequences.

Gartner connected with 90+ sales enablement leaders to see how they are addressing the business impacts of the rapidly evolving COVID-19 crisis. Learn more here.

Uncover key insights you can use to remove obstacles to a fast start in 2025, create adaptive strategic plans and increase seller motivation.

Discover how your peers are adapting sales enablement and sales operations using the Gartner Sales Budget & Efficiency Benchmark Survey.

The Chief Sales Officer is a quarterly publication featuring the latest insights on leading and managing the sales function. This issue explores the CSO role itself, what it takes to succeed in the role and where CSOs go from here.

Optimize your sales processes with this effective sales strategy template developed by experts. Download now to unlock your sales potential and boost revenue.

Download this Gartner guide for sales leaders to learn how to make your customers 147% more likely to purchase more than originally planned.

Use Gartner sales benchmarking and diagnostic tools to assess performance, diagnose emerging opportunities, and build a plan of action. Learn More

Learn 3 seller competencies to make your salesforce nearly 4 times more likely to meet or exceed quota.

Use this 6-step guide to establish or review your key account program’s goals, optimize resource allocation, enable cross-silo communication and initiate effective key account planning processes.

Learn how to build a sales and marketing alignment strategy. Our guide offers tips and best practices to help you craft a winning revenue growth strategy.

Download Gartner's Chief Sales Officer Leadership Vision for 2024 report to get answers to the three questions leading the transformation required to succeed in 2024.