Ideas, tips and inspiration for your small business
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CELEBRATING GREAT SMALL BUSINESS STORIES
How Casper Dealt With Selling Out of Its Only Product in One Day
Neil Parikh, co-founder of mattress startup Casper, says that the company sold out of inventory immediately after launching. To solve this issue, the team had to get creative.
#StaplesForSmallBiz
Steeped in tradition, the wedding industry is not an area of enterprise we typically associate with cutting-edge innovation. However, sometimes it's the areas that you least expect that are primed for innovation. (Perfect example: Uber taking on the taxi industry.)
As a small business owner, it can be daunting to think of new ways to solve age-old problems or new ones that arise. But a look at some of the most beloved brands, such as The Home Depot and LEGO, can remind us that big innovations sometimes come in simple packages.
Handling the ups and downs of small business ownership can be a challenge. While it feels great when your business is thriving, momentum may fade over time, requiring you to find new ways to keep your business fresh. If you're not sure where to start, consider tapping into customer feedback.
Hashtags can be found across social media. Typically, people use them to make their posts more searchable; however, they can also be used to help you receive insightful feedback from your current and future customers.
As an entrepreneur, knowing how to create a pitch deck that will not only catch a potential investor's eye, but also quickly and poignantly make a case for your small business, is extremely important.
To ensure your company logo is sending a strong, positive message to current and future customers, it is important that it says exactly what you're intending it to in a matter of seconds.
Follow these six tips for a strong Yelp business page that will bring in new business, keep current customers returning for years to come and represent your business well online.
Before creating your own Yelp business page, make sure you understand the ins and outs of how the service works and how it might affect your bottom line.
Whether you are designing your small business's logo for the first time or looking to give your company a fresh, updated look, it is crucial that your logo matches your company's overall brand.
Any marketing team will tell you, it is imperative for a business to create compelling video content that can live on your website, support your social media streams and promote your brand.