Latest News
March 7, 2017
Becoming a Certified Web Analyst is Now More Accessible and Less Expensive for Everyone
November 10, 2016
October 19, 2016
October 7, 2016
DAA Makes Industry First Digital Analytics Job Descriptions Available to General Public
September 26, 2016
April 05, 2016
Digital Analytics Association Names Recipients of 2016 Awards for Excellence at Annual Gala Event
September 16, 2015
DAA Offers Self-Assessment Resource for Digital Analytics Professionals
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Learn How Cognitive Insights Help Deliver Personalized Journeys
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Get the 2016 DAA Compensation Survey Report.
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Digital Analytics Self Assessment - New and Improved!
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Hiring Simplified - Introducing the New Digital Analytics Job Descriptions
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Learn More About DAA Sponsorship Opportunities
Symposia: We’re Coming to You
DAA Symposia are half-day events hosted in major cities that bring together the best and brightest minds in digital analytics, web analytics, marketing and business.
Join us in New York on April 18th, and Dallas on May 24th for world-class speakers from leading companies and universities sharing knowledge and leading conversations on the pulse of the latest in digital analytics.
For a complete list of upcoming symposia, please click here.
Join the DAA
As a DAA member, you’ll have access to resources, industry thought leaders, and tools that will better prepare you to understand, manage, and act on your Big Data. An Individual Membership is the first step in developing yourself as a leader in the Digital Analytics profession. [More]
Interested in your entire company having a membership? [More]
Industry Compensation Report
The results for the 2016 Digital Analytics Industry Compensation Study are here, and it’s time to find out what your colleagues have to say about their compensation. Sponsored by Google, the 2016 Digital Analytics Industry Compensation Report is based on data submitted by more than 730 digital analytics professionals in November 2016. Get the Compensation Report Here.
Women in Analytics
Women in Analytics (WiA) has a vision for an analytics profession that supports gender equality. WiA’s focus is networking, highlighting leadership opportunities for women and finding ways to help bring more women into the profession. Learn More about joining and contributing to the conversation.