Wednesday – Oct. 26th

12:00pm

Registration Opens

1:00pm – 3:45pm – Studio 2 & 3

Advanced Self-Service Bootcamp 

1:00pm – 1:45pm

Campaign Management: Set-up & Optimization for Power-Users

Take a deep dive into campaign management with DataXu experts who will cover best practices for leveraging some of the unique tools that the DataXu UI has to offer including Optimization & Bulk Management features.

1:00pm – 3:45pm – Studio 4 & 5

Programmatic Trends Workshop

1:00pm – 1:45pm

Cross-Device: Understanding the Consumer Journey

The ability to accurately target and track consumers across devices is becoming increasingly critical for the modern marketer. This session will explore the complex consumer journey and offer solutions for how to best connect with these dynamic users.

2:00pm – 2:45pm

Cross-Device Campaigns: What is OneView and How to Succeed at Cross-Device

Join this workshop to learn how a cross-device strategy can benefit you and gain knowledge of the implementation, reporting, insights & interpretation of OneView, DataXu’s Cross-Device solution.

2:00pm – 2:45pm

Programmatic TV: The Evolution of TV Buying

Traditional TV buying is changing with the advent of Programmatic TV. Learn about this groundbreaking technology from DataXu experts and how it can expand your marketing mix to reach new audiences.

3:00pm – 3:45pm

Campaign Reporting: Understanding Reporting & Customizing it to Your Needs

Reporting is a vital component of campaign management. Join this session to learn about helpful tips and tricks for navigating DataXu reports and interpreting the data that matters most to you and developing key insights for success.

3:00pm – 3:45pm

Quality: New Media Opportunities with Programmatic

Gone are the days of remnant, lower funnel inventory sources. Marketers today are able to access more engaging and premium inventory formats through programmatic. In this session we will explore the new media opportunities available in programmatic and what this means for 2017 and beyond.

5:30pm – Assembly 1

Opening Reception

7:00pm – Various restaurants

Opening Night Dinners

9:00pm – Assembly 1

Opening Party

Join us as we kick off the 2016 DataXu Summit in style, featuring Celebrity Guest DJ Questlove and opener DJ Kyra Caruso.

Thursday – Oct. 27th

8:00am – Assembly 1 & 3

Registration & Breakfast

8:30am-5:00pm – Assembly 2

Xu Gallery

Visit the DataXu team and our 2016 Summit sponsors throughout the day in Assembly 2 to learn more about industry trends and DataXu solutions. Drop by between sessions!

9:00am-9:30am – Great Room

Opening Keynote: Welcome To The DataXu Summit

9:30am-10:15am – Great Room

Expanding Brand Influence Through Premium Programmatic Experiences

Transcend the stereotypical boundaries of programmatic and engage with audiences in new ways in high-quality environments, thanks to data science.

10:15am-10:40am

Coffee/Networking Break

10:40am-11:25am – Great Room

The Data-Driven TV Revolution

New access and availability of data are actively transforming the world of premium video, enabling unprecedented methods of targeting and measurement in today’s cross-device world.

11:25am-12:10pm – Great Room

The Marriage of TV, Mobile, Digital & Attribution: Connecting Audiences Everywhere

Marketers today have more options than ever before when it comes to using data and channels to message consumers. Learn how cross-device can be leveraged to overcome traditional challenges and deliver audience-centric experiences and attribution at scale.

11:25am-12:10pm – Studio 5

Decoding Data Privacy & Control in a Global Programmatic Ecosystem

How can we as marketers engage in data-driven marketing while keeping customers’ and internet users’ privacy top of mind? Learn how to use vast amounts of data to deliver a message that is relevant to each individual consumer while still respecting global data regulations.

12:10pm-1:10pm

Lunch

1:10pm-1:55pm – Great Room

Today’s Customer Journey: Analytics & Attribution

An analytical approach to mapping, forecasting and applying attribution to the customer journey today and in the future.

1:55pm-2:40pm – Great Room

Multi-Channel Attribution: Using Design Of Experiments For Planning & Measurement

Advertisers today face increasing pressure to prove the impact of marketing investments. Learn how to overcome the challenge associated with a shifting landscape, including the emergence of opaque ecosystems, by exploring innovative forms of measurement.

2:40pm-3:05pm – Assembly 2

Coffee/Networking Break

3:05pm-3:30pm – Great Room

Transparency vs Performance: Cutting Through the Rhetoric

In light of recent transparency conversations, advertiser/agency relationships have been brought to the forefront. How can advertisers, agencies and ad tech companies realign to win in an ever-changing landscape?

3:30pm-4:15pm – Great Room

Finding the Win-Win-Win for All: New Ways of Working Together in a Programmatic World

In our ever-changing landscape, agility and flexibility are mission-critical for advertising success. Discover a variety of new ways to implement programmatic marketing within your organization to win.

3:30pm-4:15pm – Studio 5

Buyers are from Mars, Sellers are from Venus: Buy & Sell-side Perspectives on Advanced TV

In order for advanced TV to succeed, changes need to be made. Hear from both sides of the industry and discover where the roadblocks lie as the lines between digital and traditional TV continue to blur.  

4:15pm-4:45pm – Great Room

Closing Keynote: Cracking The Millennial Code

4:45pm-5:00pm – Great Room

Closing Address & Thank You

5:00pm-6:00pm – Assembly 1

Closing Reception

Join us for closing drinks to wrap up two fantastic days.