Salesforce Marketing Cloud Recensioner

Powerful, but complex

Fördelar:

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Nackdelar:

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Marketers can quickly and easily create campaigns, track performance, and measure

Kommentarer: I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Fördelar:

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Nackdelar:

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Product with Great Potential

Kommentarer: Salesforce has great potential once the overall kinks are worked out.

Fördelar:

There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want.

Nackdelar:

Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization.

Marketing in one platform

Fördelar:

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Nackdelar:

i do not have anything i dislike so far, we constantly use this feature

Övervägda alternativ: Outreach

Anledningar att välja Salesforce Marketing Cloud: functionality, price and staying within 1 platform

Tidigare programvara: Groove

Fantastic Platform For Marketing

Kommentarer: You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Fördelar:

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Nackdelar:

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Streer clear of Marketing Cloud if you're a small company

Kommentarer: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Fördelar:

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Nackdelar:

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Daily user of Salesforce Marketing Cloud

Kommentarer: As a daily user I benefit a lot from using Marketing Cloud (formerly known as Exact Target) as a marketing campaign tool.

Fördelar:

What Salesforce contributes to our strategy and our company overall is unmatched. We're using it daily with lots of success rate.

Nackdelar:

The platform can be buggy sometimes and loading times are below average.

Beginner Friendly

Kommentarer: Very good.

Fördelar:

This tool is relatively easy to set up and to learn to use. It is user friendly and it gives a clear picture of our sales and deliveries.

Nackdelar:

The price of this software tool is quite, although we have the compensation that it does what it promised to do.

Awesome Marketing Automation Tool

Kommentarer: Overall the tool is great but it needs some kind of work to give user feeling of using a combined tool rather than disjoint features.

Fördelar:

Flash sales & loyalty programs are simply awesome features. Newsletters are great too. One of the best things was that the spam rate was very low and that really makes sense when you send bulk newsletters.

Nackdelar:

Felt like the features of marketing cloud are not interrelated or rather they were disjoint. We got lots of errors and issues while using marketing features. The support was good but it took some time to resolve all the issues.

Salesforce helps automate many processes of the sales cycle

Kommentarer: Sales

Fördelar:

It helps with automation and getting 95% of the work done.

Nackdelar:

The new Lightening mod does NOT have all the desired features, so I switch to classic.

Robust CRM!!!

Kommentarer: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Fördelar:

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Nackdelar:

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

A heavy hitter, but work to be done in UX

Kommentarer: Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Fördelar:

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Nackdelar:

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

salesforce marketing cloud features

Kommentarer: About Salesforce Marketing Cloud
Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Fördelar:

You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Nackdelar:

Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Salesforce Marketing Cloud Review

Kommentarer: I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Fördelar:

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Nackdelar:

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

Campaign Management and Email Marketing Management with SFMC

Kommentarer: Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Fördelar:

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Nackdelar:

I do not have any dislike for this platform.

Marketing Cloud

Fördelar:

The best feature about Marketing Cloud is Journey Builder - this allows us to automatically schedule sends, conduct A/B testing and it provides overall metrics for your email sends. There is also an immense amount of documentation on the product which makes troubleshooting eassy.

Nackdelar:

Certifications aren't very easy to get and how they conduct the tests aren't the best. You're monitored through your webcam for the duration of the exam and the questions seem like they're intentionally trying to trip you up.

Salesforce is THE BEST CRM

Kommentarer: I was against Salesforce at first but know I dont know how I worked without it.

Fördelar:

SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce.

Nackdelar:

The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though

Salesforce delivers the solid delivery of an industry leader: now needs niche of redefining

Kommentarer: it was smooth but very underused

Fördelar:

everything worked, at least for me. some people felt it was a struggle to setup - I view these frustrations mostly as poor CRM administration and guidance

Nackdelar:

I liked the software; I like the customizability of Sugar CRM I want to see Salesforce rather than compete - reimagine crm. perhaps buy sugarcrm

User Friendly Email Tool

Fördelar:

I like how easy it is to build out emails in Salesforce Marketing Cloud. The drag and drop feature allow me to easily add new layouts to my email build. I like that each content block can be edited individually so if mistakes are made, it doesn't affect your entire email.

Nackdelar:

My company has several business units that we work in, and sharing creative assets among those multiple business units has been a pain.

Salesforce Marketing cloud review

Kommentarer: Overall I love the product

Fördelar:

SFMC provides ability to segment the lists through automation studio and it really helps to slice and dice the data. Auidence builder and contact builder also helps to unleash a lot of marketing power

Nackdelar:

It is a highly technical product so most of the marketing people find it hard to use. Salesforce customer support also is not ideal

Good to have tool for all customer communications

Fördelar:

Customer Journey Builder is the one which helps us to define the steps and activities to generate and nurture the leads and other I love is social studio, it helps monitor social media posts and taggings.. etc.

Nackdelar:

Even though it is Salesforce product it's not part of Salesforce suite of default products and don't utilize Salesforce default customer account, we need to manually map and use that. Licensing is also little bit complicated compared to other salesforce products.

SFDC Easy to Use but Horrible Support

Fördelar:

Salesforce.com is pretty easy to use. I'm self taught but have found that it is even fairly easy to customize without having to know their Visual Force code. They have a large App Exchange for companies who integrate into their product.

Nackdelar:

Their support isn't very good. I try to find my own answers before ever calling into support or submitting a ticket.

Salesforce: Marketing Gold

Kommentarer: Salesforce is easy to use for people who are unfamiliar with the software.

Fördelar:

Salesforce is extremely useful keeping an organized sales, accounts, and contacts. The opportunity pipeline allows you to foresee your company's future and plan well for your business. It is helpful that all contacts, address information, opportunities, and notes are all found in the same account. Tracking activities within Salesforce facilitates good communication with all users.

Nackdelar:

Inputting addresses and contact info can be tedious. Salesforce does not easily integrate without softwares, Procore, to transmit data.

Best CRM in the market

Fördelar:

Salesforce has been a great tool for our organization. It has allowed us to forecast appropriately and has us to identify gaps in our sales process.

Nackdelar:

At times it can be a little clunky. But that is nature of any CRM. I've looked at a lot of different CRMs in the market and Salesforce has been the best thus far.

Once you figure it out, opportunities to engage consumers in email are endless.

Fördelar:

It's built to handle large-scale email communications and does its job very well. You have the ability to create engaging customer journeys and can make a great impact with your consumers. Customer support has been super helpful. I've engaged support via phone, email, and Chatter, and it's always top-notch. Our organization just switched to using Content Builder within Marketing Cloud, and it is much easier to build emails without having to rely on HTML coding.

Nackdelar:

There aren't a lot (any?) resources out there for learning how to use Marketing Cloud, so I had to self-teach with my coworkers. This could be difficult for people who have to use this software but aren't technically inclined. Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once. Seems like there are a few features like that that could definitely be improved.