Percolateの概要
Percolateは、マーケティング・チームがマーケティング・プロセスを可視化し、作業調整を効率化し、効果を測定するためのアナリティクスを用いて、マーケティング・キャンペーンやコンテンツを効果的に構築するために役立ちます。Mars、UPS、American Express、Eaton、VMware、Rockwell Automationなどの世界的企業も、Percolateを使用して、連携の取れた 続きを読む バイヤー体験の構築、生産コストの削減、マーケティング効果の向上を実現しています。 表示を減らすPercolateの対象ユーザー
Percolateは、Mars、UPS、American Express、Eaton、VMWare、Rockwell Automationなど、世界的なB2BおよびB2C企業のマーケティング・チームにより、コンテンツやキャンペーンをグローバルな規模で展開するために使用されています。
Percolateをご存知でしょうか?
別の人気製品との比較
Percolate
Percolateのレビュー
Santiago
Quite interesting, I expect the cost
製品を使ってみた感想: Time, in this era it is important to do more with less time, that seems to me the most relevant aspect of this platform. I can not talk about benefits to save money because they have not given more information, but I am sure that to enter such a competitive market will offer an attractive and functional option for everyone, from small to large customers.
良いポイント:
The most interesting thing is that you can find in this platform all in one, it allows you to optimize time and efforts. One of the great tasks that we have who dedicate ourselves to digital commerce is to give the time, this platform allows to carry with each client a concrete strategy that offers results in a short time.
改善してほしい点:
That they do not finish saying if the price is high, it is medium or it is low, in the best of scenarios, that it is free. For now it is by invitation, we hope that in the coming months they offer it without major limitations, they could include a free version and another pay, that way, in a short time it could surprise the market.
Gulshan
Percolate actually made my work easier and this is the most important thing.
良いポイント:
First of all I would like to note that working with monthly calendar and assets in Percolate is more comfortable than in Excel, as it was before. Also it is much more easier to download assets from Percolate than via we transfer, as I can download them whenever I want, I can see updates and changes immediately. It's really very cool. Also last year I suggested to put an icon for each social network somewhere on the side panel and you can see changes, comments of users and etc. by clicking on the icon of Facebook, Instagram or Twitter. I mean that each network will be separated from others. And it was accepted by your side, i really appreciated it. I wish you good luck in future. =)
改善してほしい点:
Actually i have one. I would like to suggest you to add, search panel in percolate. Let me explain why: There are many pictures are posted every day. But when I want to find and check pictures posted by our(I mean Azerbaijan) malls, bloggers or users, I should scroll all that day to find out what I want. Sometimes I miss the comments or new publications. It is really uncomfortable. And that is why I suggest you to add search panel on Instagram page in Percolate. For example: If I want to monitor Port Baku Mall's page, I write the name of the page in the search panel and immediately see all posts, check the comments and etc. It will be better than monitoring general posts (from other countries, users, pages) all day. If you want I can send you a presentation. Thank you in advance.
認証済みレビュアー
Percolate needs to innovate more!
製品を使ってみた感想: Again, digital marketing is a fast-paced industry. They don't seem to be able to make changes that reflect the needs of users. It is reliable, but a little clunky. More drag and drop features and other user-friendly conveniences should be added, but it offers a decent AEM and content management system. Must be something better out there.
良いポイント:
I like the calendar view of creative work that's been scheduled and that its publishing automation. It's nice that it has an AEM, but I don't find that very necessary for my particular work.
改善してほしい点:
I hate that when a piece has missed its publishing time, it vanishes from the calendar. You cannot use the tagging feature on Facebook due to privacy issues, but that really slows down my work. Cannot add video captions in percolate, must do natively in social/other platforms individually. Does not publish to all social channels, e.g. Instagram. They don't seem to make changes quickly enough to keep up with the industries they serve.
Brendan
Strong customer support. Continuous improvement. Modern UX.
良いポイント:
Collaboration capabilities and how it allows you to work how you want - via email response, mobile or in platform comment thread, centralized planning, and modern UX.
改善してほしい点:
No software will fit each organization's needs perfectly - there are always small items that we have to have manual workarounds for - like collab outside of tool for business SMEs. Social platform APIs dictate/limit some of the functionality Percolate can provide. I don't think the mobile option is totally there or intuitive for a number of functions.
Kim
Using Percolate for Social Media management
製品を使ってみた感想: Currently using Percolate for a big brand client where we provide moderation and engagement through this tool. The tool is somewhat easy to use, but I would say that at first sight it is not easy to navigate. With a quick tutorial, though, everything should make sense. I think the labeling of the various sections could simplify the user interface.
良いポイント:
Ability to see multiple streams in one window is a huge plus.
改善してほしい点:
overall user interface seems a little more complicated than it should be.