Percolate
Description de Percolate
Le marketing est en transition. Les marques du monde entier sont en pleine transformation numérique et investissent davantage dans la technologie et les données. Toutefois, la complexité croissante Lire la suite du marketing dépasse les ressources disponibles et les entreprises n'ont pas de système d'enregistrement permettant de tout gérer. Percolate propose des logiciels conçus pour aider les équipes à exécuter avec succès leur stratégie marketing. Percolate rassemble tous vos contenus, canaux et campagnes dans un seul outil pour améliorer les performances de votre service marketing. Afficher moinsQui utilise Percolate ?
Percolate aide de nombreuses grandes marques internationales comme GE, Unilever, MasterCard, Levi's, Marriott, Mattel, IBM et bien d'autres à gérer leur récit de marque et leurs initiatives stratégiques.
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Santiago
Quite interesting, I expect the cost
Commentaires: Time, in this era it is important to do more with less time, that seems to me the most relevant aspect of this platform. I can not talk about benefits to save money because they have not given more information, but I am sure that to enter such a competitive market will offer an attractive and functional option for everyone, from small to large customers.
Avantages:
The most interesting thing is that you can find in this platform all in one, it allows you to optimize time and efforts. One of the great tasks that we have who dedicate ourselves to digital commerce is to give the time, this platform allows to carry with each client a concrete strategy that offers results in a short time.
Inconvénients:
That they do not finish saying if the price is high, it is medium or it is low, in the best of scenarios, that it is free. For now it is by invitation, we hope that in the coming months they offer it without major limitations, they could include a free version and another pay, that way, in a short time it could surprise the market.
Gulshan
Percolate actually made my work easier and this is the most important thing.
Avantages:
First of all I would like to note that working with monthly calendar and assets in Percolate is more comfortable than in Excel, as it was before. Also it is much more easier to download assets from Percolate than via we transfer, as I can download them whenever I want, I can see updates and changes immediately. It's really very cool. Also last year I suggested to put an icon for each social network somewhere on the side panel and you can see changes, comments of users and etc. by clicking on the icon of Facebook, Instagram or Twitter. I mean that each network will be separated from others. And it was accepted by your side, i really appreciated it. I wish you good luck in future. =)
Inconvénients:
Actually i have one. I would like to suggest you to add, search panel in percolate. Let me explain why: There are many pictures are posted every day. But when I want to find and check pictures posted by our(I mean Azerbaijan) malls, bloggers or users, I should scroll all that day to find out what I want. Sometimes I miss the comments or new publications. It is really uncomfortable. And that is why I suggest you to add search panel on Instagram page in Percolate. For example: If I want to monitor Port Baku Mall's page, I write the name of the page in the search panel and immediately see all posts, check the comments and etc. It will be better than monitoring general posts (from other countries, users, pages) all day. If you want I can send you a presentation. Thank you in advance.
Utilisateur vérifié
Percolate needs to innovate more!
Commentaires: Again, digital marketing is a fast-paced industry. They don't seem to be able to make changes that reflect the needs of users. It is reliable, but a little clunky. More drag and drop features and other user-friendly conveniences should be added, but it offers a decent AEM and content management system. Must be something better out there.
Avantages:
I like the calendar view of creative work that's been scheduled and that its publishing automation. It's nice that it has an AEM, but I don't find that very necessary for my particular work.
Inconvénients:
I hate that when a piece has missed its publishing time, it vanishes from the calendar. You cannot use the tagging feature on Facebook due to privacy issues, but that really slows down my work. Cannot add video captions in percolate, must do natively in social/other platforms individually. Does not publish to all social channels, e.g. Instagram. They don't seem to make changes quickly enough to keep up with the industries they serve.
Brendan
Strong customer support. Continuous improvement. Modern UX.
Avantages:
Collaboration capabilities and how it allows you to work how you want - via email response, mobile or in platform comment thread, centralized planning, and modern UX.
Inconvénients:
No software will fit each organization's needs perfectly - there are always small items that we have to have manual workarounds for - like collab outside of tool for business SMEs. Social platform APIs dictate/limit some of the functionality Percolate can provide. I don't think the mobile option is totally there or intuitive for a number of functions.
Kim
Using Percolate for Social Media management
Commentaires: Currently using Percolate for a big brand client where we provide moderation and engagement through this tool. The tool is somewhat easy to use, but I would say that at first sight it is not easy to navigate. With a quick tutorial, though, everything should make sense. I think the labeling of the various sections could simplify the user interface.
Avantages:
Ability to see multiple streams in one window is a huge plus.
Inconvénients:
overall user interface seems a little more complicated than it should be.
