17 years of helping Indian businesses
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What Is Canto?

Canto is the single source of truth for all your digital assets. Our platform centralizes and organizes content, ensuring teams have quick, consistent access to what they need. Its AI Visual Search uses natural language for instant discovery, making asset retrieval effortless. Canto unlocks the full value of your assets, driving higher ROI and faster time to market for global brands.

Canto delivers tailored digital asset management with an intuitive interface that boosts productivity. As pioneers in the DAM space with 30+ years of expertise, we’ve become trusted experts. Unlike rigid competitor platforms, Canto adapts seamlessly to your workflows. Our AI Visual Search enables instant discovery through natural language queries. Effortlessly organize, curate, and distribute assets with features designed for real-world use. With fast adoption and transparent pricing, Canto maximizes your team’s potential and delivers exceptional value.

Who Uses Canto?

Canto's platform, with flexible pricing, serves diverse industries, empowering teams from as small as 50 to teams in their thousands. We help creative & marketing teams scale their content production.

Canto Software - AI-Powered Search: Find the perfect visuals for any project in seconds. Just describe what you're looking for in natural language, and our industry-leading AI scans your entire library and instantly retrieves relevant photos and videos.
Canto Software - Unify your content lifecycle with one central platform: One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.
Canto Software - Canto's Integrations: At Canto, we pride ourselves on having the integrations our customers need to elevate their content journey, including Adobe Creative Suite, Hootsuite, Canva, monday.com, and more!
Canto Software - Share assets smarter: Push on-brand digital content easily to teams, channels, and platforms while maintaining control with access controls and digital rights management.

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Canto Reviews for Indian Users

Average score

Overall
4.5
Ease of Use
4.4
Customer Service Software
4.5
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jonathan
Jonathan
Chief Geek in US
Verified LinkedIn User
Printing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Top Tier DAM

5.0 4 years ago

Pros:

Canto is extremely user friendly, straight forward, and a great value. All support is provided in-house and they go above and beyond to resolve issues.

Cons:

There is not a feature that Canto doesn't offer. CDN performance with faster loading would be my only suggestion.

Canto Response

4 years ago

Thank you for the review, Jonathan! We're happy to hear that Canto, from using the product to interacting with the team, has been such a positive experience for you.

Jessica
Jessica
Game Programmer in US
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Effective Tool for Managing Digital Assets

4.0 last year

Comments: Since there is no longer a need for a middleman, the company may more easily acquire the supplies they require. I also like how it serves as a visual record of the development of the business. It has given us a secure channel through which to disseminate resources like guides and movies to the appropriate parties.

Pros:

I appreciate the ability to tag objects, store related information, and recognize faces. [sensitive content hidden] has been very helpful, and checking in with him to find out what's happening with Canto never feels like work. The fact that there appears to be an answer to every query I could possibly have impresses me greatly; such materials must have been painstakingly compiled.

Cons:

Working with a single sign-on login can be perplexing for those who are only visiting your site and not contributing or consuming content. Less technically competent users may be confused by the steps required to clear cookies and restart the browser.

Briana
Marketing Manager in US
Building Materials, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Decent product, but would like something better

3.0 3 years ago

Comments: Overall, our experience with Canto has been decent. I wish they would add the ability to geotag any photo with location info manually. We'll probably switch to a different provider in the next few years if Canto doesn't update and adapt more quickly.

Pros:

I like having one space for all our photos and being able to share those photos with partners by inviting them to create an account on our platform. It's significantly easier than needing to communicate with 10+ marketing managers every time they need something.

Cons:

Our information changes relatively often so needing to reupload documents all the time is time consuming and exhausting. I wish edits in real time were possible in a format similar to Nuclino. Also frustrating that the content of documents can't be searched for. Additionally, the Geotag feature is amazing, but only if you have your location preset into the camera's metadata - you can't add in locations later which is extremely frustrating and wouldn't be a difficult feature for Canto to add since they already have the infrastructure.

Canto Response

3 years ago

We appreciate this feedback, Briana. I'll send your notes over to our product team!

Elizabeth
Marketing Specialist in US
Consumer Goods, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

If you love organization, you will love Canto!

5.0 3 months ago

Comments: I love how it organizes all my files in so many different categories, sometimes we need a VERY specific picture among thousands of files, and the tagging in Canto is wonderful to do this in seconds!

Pros:

The easy way for us to keep everything organized as a company

Cons:

Sometimes create links can be a little challenging

Verified Reviewer
Verified LinkedIn User
Higher Education Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Stay Organized In Style - Great for Multiple Users

4.0 4 years ago

Comments: Overall the experience has been good - customer service is prompt and helpful and they respond quickly to issues. Overall it serve the purpose of organizing, tagging, filtering, searching, downloading and sharing. The feedback has been positive from other users, so long as they can find what they are looking for (and this is due to whomever is in charge, tagging, and doing the organizing). This is not a product that will take care of itself, you need an administrator that is working in the product on a regular basis to make it work.

Pros:

We decided to use Canto because of many features including the design, customizability, customer service, large thumbnails, organizational structure, tagging feature, and portal for outside consumers.

Cons:

You really need an organized person to keep this DAM working for everyone in your company/business so that the organizational structure makes sense. The less cooks in the kitchen, the better - one person should really spearhead the overall design, tags and org. Overall it works for High-Ed. Must pay attention to the little things (like expiring links to photos or albums) - can get tedious and redundant where you need to fix links if you don't pay attention to these things in the beginning.

Canto Response

4 years ago

Thank you for sharing your experience with using Canto!