Dotdigital

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

Comments: I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Pros:

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Cons:

I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Integration with ticketing software is useful, but overall could use some improvements

Pros:

I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler.

Cons:

I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails.

Dot Digital with Spektrix

Pros:

The automation and interaction it has with Spektrix box office software is amazing. Putting email marketing is very simple.

Cons:

I don't love the templates and wish there were more options.

Excellent Software for Email Marketing

Comments: Overall experience was good. Best software for data testing and sending in email marketing.

Pros:

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

Cons:

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

Brilliant mailing platform.

Pros:

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do. It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Cons:

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.