About Wix
Create, manage and grow your online presence for your business, blog, store and more with Wix’s intuitive website creation platform.
Lots of great features: great design tools, great templates, beautiful fonts, and easy to drag and drop functions.
Absolutely awful customer service and support when things go wrong (which they do, daily).
Filter reviews (9,179)
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Filter reviews (9,179)
Zee
Alternatives Considered:
If you need a quick website...
Comments: I have used Wix to teach students the basics of the website creation and it was a user-friendly product that my students could easily use right away. The websites they have created in three days time were looking good, so I was happy (and the students too) :)
Pros:
I have used Wix to help my students create websites for their class projects. Since they didn't have any previous experience with website creation and we were short on time, Wix was a perfect solution due to its extensive template options. One of the things I have enjoyed the most (along with my students) was the ease of finding a template for their particular businesses (which included hotels, interactive museums, photo studios, fast-food restaurants, and more). The navigation and the creation process is easy enough, so that was also helpful.
Cons:
One of the things that we have discovered mid-way through creating our websites was the bilingual issue. The students' computers mostly used the Russian language for the interface, but the websites they needed to create were in English. However, while most of the editable texts could be easily written in English, there were buttons with text (for example, "Register") that we didn't find a way to translate. It's not an issue when your website and your computer use the same language, but when you're working in bilingual (or trilingual) environment, this can cause trouble. (Note: some of the buttons *did* auto-translate when we changed the preferred language of the site in the settings, but not all.)
Marco
Wix Review
Comments: We moved from Square Online to Wix where the first impact was a little of shock for us, as WIX interface is richer than square, but as soon as you play with it for a couple of days you start to take confidence and on overall we really enjoy using WIX.
Pros:
The system has lots of featuring and you can tailored your website with many apps. We personally like the fact that we have full control on how the people see our website both from desktop and mobile, so that we can make adjustments if we need
Cons:
The collections is the part where we feel they need some improvement, as we are not able to create sub or sub-sub collections, which is not very ideal for the type and variety of products we sell.
Youssef
Alternatives Considered:
WIX review
Comments: Decent, easy to build with but no HTML customization
Pros:
Easy to use for biulding websites. Used to make it various sites for clubs and activities
Cons:
No HTML customization and JS scripting which is limiting
Katya
Alternatives Considered:
Highly customizable and intuitive UI
Comments: Wix was quick and easy to learn and I would recommend it for small to medium sized companies that want to have an online presence but don't want to spend time on the developer side of making a complex website.
Pros:
Wix has the customization options that many website builders do not have. Learning curve was pretty low and we were able to create a fully functioning basic website in under a day. It is very user friendly.
Cons:
I would have preferred to have more control over the aesthetic of the website, and a downside is that if you are switching to a new template, you have to redesign your entire site.
jamie
Easy to use and set up
Comments: Pretty easy to use and to get a professional looking website up and running, quickly.
Pros:
It is very intuitive and user friendly to set up a professional looking website. It is also easy to edit, change and add items in real time with updates taking seconds to post on the actual website.
Cons:
It is not 100% customizable, as a designer I would like more freedom to design as I wish. Also, it sometimes has bugs within the compatibility between the desktop versions and the mobile version and I found myself having to change a lot of formatting between the two constantly. I would have preferred just to design the desktop versions and they separately designed the mobile because when you change one to adjust it changes the other and then both are off. Also not possible/difficult to have the website run in two different languages seamlessly. I had to build two totally different sites, one in English and one in French.
Verified Reviewer
Wix Made Me a Designer
Comments: Love Wix! It totally changed my range of products to help my clients!
Pros:
I used to use Wordpress for web design and I am glad to say that Wix has saved me so much time! I am able to create sites in weeks rather than months! As a freelance web designer with NO experience in HTML, I can create beautiful, functional sites for my clients with the skills I have
Cons:
The Wix ADI is very complicated to use if you choose that option from the start
Joseph
Wix customer service and the user friendliness of the wix editor
Comments: I have been a user/customer for 2 years and have never had one issue
Pros:
The seamless integration and the user friendliness
Cons:
Nothing perfect the way it is. Everything is just laid out perfectly
Festus
Alternatives Considered:
Build Stunning Websites With WIX!
Comments: I strongly recommend wix if you want to have a great looking website because of its rich array of wonderful looking customizable templates.
Pros:
1. it has an array of awesome templates2. it has third party integration3. social media marketing options4. email marketing integration4. customizable templates
Cons:
1. the interface is not really easy to navigate as you have to go through quite some stressful procedures to implement a change or import a function on the website.2. it has limited possibilities in terms of what it can do such as themes and plugins that can work with it.3. the pricing is quite expensive
Dallas
WIX has all of the TRICKS you need to succeed!
Pros:
WIX made web design, eCommerce and payment processing a breeze. If I had any issues I was always able to get in touch with a WIX support member within the hour. I love how I never feel alone or out of the loop!
Cons:
I wish there was more creative freedom within the provided framework. Nonetheless we are extremely happy with the results we received.
Zac
Okay for the price
Comments: It was an okay time using Wix, but if you're willing to spend a little bit more there are better options out there.
Pros:
Good price, doesn't need a bunch of apps like other domain builders to run smoothly, and we could pretty much do everything from the wix homepage.
Cons:
There were not as many options to editing the page layouts/looks. We felt like we couldn't make our pages look great without the help of coding.
Steve
Alternatives Considered:
After 15 years of use I still love it!
Comments: Dispute the non existent customer service I have loved wix.
Pros:
I’ve been using Wix for over 15 years and I still love it! The sites are still fast, very easy to build a great looking site, and they have a lot of great templates! I also love the other features they offer such as the AI web designer, logo designer, mailbox options, and even business number. I’ve designed hundreds of sites through wix and I absolutely love wix! There are a few annoyances which I’ll list below.
Cons:
The biggest thing for me is the customer service. Whenever I’ve had technical issues they really have been hard to contact and not quick to respond. The other issue I have is the business phone number. It really is disappointing. When a call comes through it displays my business name, not who’s calling. So I can’t see if it’s a client or spam (and spam happens a lot). I contacted them about this several times and never heard back. Stick with Sideline in my opinion.
Diane
Alternatives Considered:
Easy to Use and Deploy
Comments: I'm very satisfied with WIX but would love for them to update some of their functionality.
Pros:
Wix is a powerful drag and drop web editor. It has a full suite of strips and components that make designing the site easy and quick. It's easy to update the SEO and to customize the site to anything you want. Font selection is great and the ability to upload additional google fonts is advantageous. BONUS: The app tracks visitors and lets you know when someone is interacting with your site.
Cons:
The inability to switch templates is problematic. So when a person needs to update the site to a new look and feel, it's time intensive. The mobile editor is entirely too limited. In a mobile first world, we need a whole suite of editing options. Also, consistency between pages can be problematic. It would be ideal to put in pixel ratios and height maximums.
Michael
Alternatives Considered:
Great for a wide array of industries
Comments: Overall my experience has been great. I have used Wix for years across 3 very different industries with great success.
Pros:
I really like the simplicity of it. You can start from basically a blank canvas or from any one of their many themed templates. It's all point and click and no coding.
Cons:
It can be a little limited in terms of customization when bringing in things for another source. For example if you wanted to use it as a platform for a integrated database, unfortunately it doesn't always integrate.
Matthew
Alternatives Considered:
WIX Works
Comments: We were able to lockdown our domain and intergrate with other services to provide a robust and affordable solution. WIX has been great and the graphic presentation excellent.
Pros:
Easy to deploy, Ease of use, ease of management and reasonably priced solution makes an easy decision for us to continue using WIX.
Cons:
No complaints about the software. A few years ago it would be there's too much-- they keep improving and adding/changing. This is what is truly cool about using WIX is that they do not remain static in a everchanging world with changing needs.
Jessica
Alternatives Considered:
Simple to use, easy to get support on, can build a company website in minutes
Comments: I'd say my overall experience has been nothing but positive. I've been growing with it since I was a teenager when I built a preliminary website for my church, a college student with a personal portfolio and have since graduated into using it for my freelance webdesign and management. They offer wonderful features and perks like ad vouchers, SEO analyzation tools, phone numbers and email services, domain purchasing through their website. I mean there's not an easier tool to use in my opinion. It beats wordpress in a ease of use and intergration test hands down in my opinion.
Pros:
I love that when I first started creating website with wix I was able to do EVERYTHING for free and then only needed to pay to remove Wix branding. It make you feel confident that you'll be able to benefit from a subscription before you even purchase one. I initially utilized this to create a personal portfolio and have since expanded to utilizing for freelance work. The best feature is that it's not coding based. Non technologically inclined individuals are able to utilize with ease, can use templates, there are color themse if you aren't using custom BUT you CAN do all of those things yourself if you WANT to. Awesome product and have recommended many times.
Cons:
Something I wish could be improved is alternative payment methods. If I want a customer to pay for their plan directly, I don't want them to have to provide me with their number, I want them to beable to make that purchase themselves while still maintaining my admin status and not compromising my own password. I can't stress how great support is when I need help so if there is anything diffcult for me to conceptualize they have chat features, email and phone lines available for assistance and are super helpful.
Jude
Alternatives Considered:
Create Design presence with WIX
Comments: I wanted to have an economical site in which clients could see my work. WIX provides this without taking the financial obligation. After Covid, I see remote working as being the norm in the apparel industry. Iam seriously considering opting for the premium plan to garner more business. I am impressed with how they continue to evolve the platform and integrate other platforms for a seamless way of working
Pros:
I set up my WIX account 5 years ago. While I am in the design field my main focus is on apparel design not web development. I am happy that I do not need to have coding skills to set up my website and have maintained the site with minimal effort. Creating the site from scratch is challenging at first because you have to get accustomed to how the tools work. After, the platform is relatively easy to navigate and easy to update withnew design work. I send clients a link where they can easily navigate the tabs on the site and see the various product categories I design. I am very happy with the overall look and appearance. Now that we are working remotely I am romancing the idea of paying for account vs. for free. When you have a free account you have the WIX banner on your site. WIX also provides you with analytics so you can see how well your site is doing and provides you with both links and services to boost your visibilty.
Cons:
I have been using WIX at a minimum without converting to a paying customer, it's been ok to present time but with remote working on the rise I feel I will need to add the premium service. I still haven't ordered since I am comparing which software product will provide the most for money. While $15 doesn't seem a lot, as a freelancer, all the applications I use start to add up.
Ada
Considering time efficiency in building a good-looking website, WiX is a no-brainer
Comments: WiX serves best as a prototype when discussing with stakeholders on the design / look and feel for anything that appears online. Instead of putting the text in a word document and arguing the color tone or how pictures should be displayed, why not just open up a WiX account and start building a prototype to facilitate discussion? My experience is that this tool significantly reduces the turnaround time discussing / confirming with vendors on web design details. Another shortcoming is its SEO capability. But again, it's best for beginner and not for advanced user.
Pros:
I would consider Wix as the most easy-to-use website builder, when compared with Wordpress & Strikingly. Over the years it has made huge improvements, especially now with its ADI (Artificial Design Intelligence) feature where you'll first be asked a couple of questions regarding the purpose, the functions, the look and feel of your ideal website, then a ready version would be automatically generated for your further edit, i.e. via drag and drop of your preferred style.
Cons:
At first I didn't even recognize the difference between Wix Editor & Wix ADI so I got confused and found difficulty following the step-by-step advice on Q&A session. It's simple to identity which is which: If you didn't answer those questions in the beginning, and chose your own designer template instead, then that's a website built under Wix Editor which allows full control over every aspect of the site. On the other hand, if you're like me who wants a quick solution and accept the readily generated website, then it's built under WiX ADI, but you then lose the autonomy to change, even it's just the minor stuff on the webpage. And here comes the problem: Sometimes, when the functions on WiX ADI just didn't work (e.g. after hitting a button a menu was supposed to appear on the left but it just didn't show up) then it's time to write an inquiry to Customer Service Support, instead of reading through the Q&A which mainly offers advice on WiX Editor.
Sarah
Alternatives Considered:
As a frequent website designer, Wix is my all-time preferred platform!
Comments: I have been using Wix for over 8 years and can say that I am frequently a happy customer! Compared to other website building platforms like Squarespace and Wordpress, I love the easy functionality that Wix provides. Plus, the price is always right what we're looking for. The help pages are easy to use if you need to teach yourself something, and the customer support team is always willing to help you find a solution. Overall I will continue using Wix and hope the platform keeps getting better and better as they have done so far!
Pros:
I love the customization that Wix provides for website building. I usually start off with a blank template and build my own websites from scratch, so I love the quick drag-and-drop functions and the ability to customize absolutely everything right down to the font size and color. I also love the new app for the blog, which makes keeping up with posting easy and accessible.
Cons:
I have run into some issues where Wix doesn't provide the widget I need so I've had to learn some code myself or hire an actual Wix expert. Luckily, this doesn't happen to frequently and Wix experts out there are super knowledgeable and fairly priced. I also wish they had more template options for lightboxes and landing pages to make those more unique and innovative.
Christina
Wix Functionality & Features Review
Comments: Overall, Wix really is a great platform. It is user friendly, it has great functionality, and also provides multiple services within each bundle they sell. However, I would like to see Wix update a little bit further into the current web design era we're in. Offer features that work in a social media run web world!
Pros:
There are a few things that I really love about Wix. One being that it is very user friendly. Functionality with any program usually gets my biggest critique. It doesn't take long while using wix to know that it is a very functional web designing site with many widgets that help you along the way. The newest update to Wix sites has also brought some wonderful new features that have been much needed. Now, you website design can be easily made and with a polished look that most people pay big money for.
Cons:
There isn't too much that I don't like about Wix but the things that I don't like I feel are of hug importance. The mobile editing tool. The mobile editing tool still lacks in functionality and versatility. There's still so much you're unable to customize within the mobile editing that it can end up making your website on your phone look less than professional. A lot of things that are easily customized on the desktop editing are not availing for customizing in the mobile editing leading to a lot of frustration. The design on different computers. The designs on Wix never look the same on every computer. Some design pieces are missing, the design doesn't fit the screen right etc. I think if they could figure out how to make a design look right on every computer screen this would help keep that polished look for everyone. Social Sharing. There are no sharing buttons on Wix for visitors to share on social sites. There are only link to the social media sites. Something like a calendar or a list should have the option to add a share button so that visitors can easily share what their reading, buying, or booking to their social sites so that others can join in.
Verified Reviewer
‘site builder for tomorrow’
Comments:
with the offered features by many hosting companies, mostly which are standard features, any novice can build a good looking website. But not an exceptional one like what is being offered by wix. Wix is in to business, therefore they integrate whatever the improvements in digital communication in order to be ‘special’. You need to experience the difference. After the initial launching with the free version, one need to migrate in to a version which will offer you all the additional features in ecom. With a paid version you can have your own domain that will help you to build your unique custom brand, and run an ad free site. With the paid version you become independent of strings associated with wix campaigns but still enjoy the unique features available in wix platform.
With the returns gained by having an exceptional site, you wouldn’t feel the service is expensive.
Pros:
with ‘wix’, websites are not a luxury anymore. Wix has emerged as one of the leading facilitators of digital visual communication platforms by offering ‘start free and pay later’ concept of doing business. Wix is definitely doing a business. But it helps those innovatives who cannot afford the luxury of hosting initially, but can present brilliant productive ideas to the world with digital communication for a kickstart. Wix, certainly is doing a business of milking without hurting the cow. Those who cannot afford hosting initially or even venture on a project on trial basis can grab this concept and then upgrade to paid packages for greater productivity. Wix is not just another hosting business. Its an ecommerce platform. Wix has passed the traditional concepts by integrating future technology in to its platform thereby placing its position ahead of many others. Wix helps others to earn in the ecom world with the latest technology, trends integrated in to their system. With their ADI (artificial design intelligence), you almost have a ready-built website without any coding knowledge and the Wix editor gives you a free hand to integrate your own innovative ideas and present exceptional websites to communicate your message stunningly to the audience. You can use the Drag & Drop, Online Booking Tools, Online Store Builder, SEO Management, Survey Builder, to name a few and many other productive features to make your site unique and stand above the rest.
Cons:
well I wouldn’t say this a real con, but the cost comparison wise, there are many hosting service providers who too offer many ‘easy to build a site’ tools at a lower cost but one need to sacrifice on certain features those are being offered by wix at a higher cost.
Erik
Great for artists and start-ups
Comments: I keep coming back to Wix over Squarespace is because the pros outweigh the cons. It’s a lot of work to get things looking and functioning exactly as you want it to, but once it does then I can genuinely say it pays off in the end.
Pros:
After years of coding my own sites, I took the plunge into Wix. At first it was to create a quick site for a musical we were producing and we got a deal for starting up. I must admit I was expecting a lot of limitations in design and not enough features to make it worth a full web campaign. I was surprised to find out how well Wix worked on many levels. Design: I have always felt boxed in with templates like Wordpress, but Wix allowed a lot of freedom in creating the look and feel I wanted. SEO: Wix had quickly established itself as a solid and reliable web creation platform that our search rankings were immediately higher than I’ve ever had.
Cons:
My biggest dislike is with the mobile layout function and layout. I do like control of what you can see on mobile verses desktop, but I wish there could be more options. Also, because it’s not a dynamic template, you need to create two different layouts (desktop and mobile) which doubles the work time. Some may prefer this, but where it hits me is when you make a change in the desktop, any edits you thought you locked in on the mobile side are lost and you have to spend time making fixes. I wish there was a dynamic option that allowed for just one layout, but I guess that’s why there’s Squarespace.
Ashley
Easy to use, has many great features, and reasonably priced.
Comments: Overall, I highly recommend this product. There are very few additions/changes that I would suggest. And again, the price is more than reasonable.
Pros:
Clean and user friendly interface for building from scratch or editing templates. Tons and tons of available options to choose from. (Colors, fonts, menus, etc.) Our websites don't look cookie cutter, they look custom built. Connecting your own domain is super easy! It takes only a few minutes and is up and working immediately. Access to all the features during building. Basically we can use all of the features (even if we have to upgrade to premium to use them live) so that I can be sure that we really do want to pay for those features. On eCommerce site we can sell physical items and digital files. Ability to make eCommerce site a members only site. Forms are easy to use. (They could be improved a little. See Cons section.) Can edit the mobile site and the desktop site independently of each other without edits on one being applied to the other. Prices are very reasonable. Overall, Wix has taken a massive amount of work off my shoulders and still produces high quality, custom looking websites.
Cons:
Google ad vouchers are a little misleading. They only apply to new Google Ads users. So we purchased an upgrade mainly to get the ad voucher and then read the fine print that said we couldn't use it because we have an existing account. Better options for reserving/booking. We rent out display items and really need a calendar that is accessible to users of our website so they can see when display items are available in their area and when they are checked out. Better options for customizing auto emails to those that place orders. The majority of the email is not editable and doesn't really fit our needs. More customization and ability to copy and paste forms. I built out a form and realized I had put it on the wrong page of the site. I was not able to move it from the current page to the correct page. I had to delete it and rebuild it on the correct page. I would also like to be able to store the forms so that I can use them on other sites rather than having to rebuild each time.
Judith
When to WIX, when not to WIX
Comments: Several years ago, I looked at several entry level website providers. I am not saying they are entry level providers, I mean that they offer entry level website feature sets. Because I had no experience building websites, I chose WIX over Wordpress. I thought Wordpress was a lot of work to learn. My site needs some functionality but it is not complex site. I also did not need an ecommerce site because I am not involved in ecommerce. So I chose WIX. I love WIX. I love the beauty of its templates, I love the flexibility of its design. I am not using the AI feature so I don't know anything about it. The WIX tutorials are some of the best I have ever used. The knowledge base answers nearly every question. I would recommend it to others and I would use it again. But for a different kind of website. Th big problem with WIX is they do not give you access to their source code. Also, if you want to add apps to your site, you must select from their app market. I will say there is a good selection that seems to be growing but what happens is that you end up cobbling together the available apps in order to offer additional services i.e. surveys, instruction manuals, ebooks, free trials and so forth. And WIX offers no live support. You must rely on the support of the app providers, many of whom are very good, I will say. But you can't change WIX. After many intensive months of learning WIX and its app market, I realized I could have learned Wordpress and had much easier time integrating apps from a much wider selection, as in - almost anything. So buying WIX depends on your needs. My website offers a lot of educational experiences and materials, so Wordpress would probably have been better, but WIX is enough. First figure out what functionality you need for your website, then look over the WIX app market to see what is available, then decide. Also WIX's blog is still fairly new and is a bit quirky. But if I were selling arts, food, jewelry, clothing, beautiful things, then I would say WIX all the way.
Pros:
Beautiful, easy to use templates
Cons:
Limited to using only the apps in their app market.
Caleb
Ranges from "good" to "superb", depending on use case
Comments: Overall a great experience. Wix excels in creating visually stunning websites with ease. It is featureful and intuitive. One's experience does depend on the use case, however. Wix seems to be optimally configured for the artist-type: photographers, musicians, fashion/lifestyle bloggers, etc. It is less optimal for the "techie-type", e.g., programmers, engineers, mathematicians, etc. It is still pretty good in the latter cases, but I'd probably only recommend 7/10 for "techies". On the other hand, if you're an artist-type and fit squarely within the provided templates, then I would 10/10 recommend.
Pros:
With Wix, it is fast and easy to create a visually compelling website. Coding skills or previous web design experience are not required. You start out by choosing a template specific to your needs (e.g., blogging, business site, photography, CV/portfolio, and others). The templates are high quality and there appears to be a wide selection. Once you make a selection, you enter the web editor and can start customizing the default elements ("Elements" here refers to things like text boxes, headers, backgrounds, embedded media, widgets, etc.) You can also add your own elements. All of this is done with intuitive graphical controls, no coding necessary. If I recall correctly, the process of custom domain registration was not difficult; they guide you through the steps. Or you can use a provided Wix domain for no additional cost. Whatever the specifics, I remember it being any easy process. They host your website on their own servers, so you don't have to worry about that part either.
Cons:
The graphical user interface is slow. This may be unavoidable given the nuts and bolts happening behind the scenes while you move around and edit elements. But it definitely is annoying. Sometimes the graphical interface does not do exactly what you want -- simple examples being the exact positioning of elements and rendering of text or images. It also may be difficult to customize outside the bounds of the provided templates, e.g., I could not find an easy way to display math equations. There appears to be a "Dev Mode" where you can configure the nuts and bolts of the underlying code, but I have not tried this. Finally, the pricing seemed expensive for personal use, e.g., if you are a student just trying to set up a CV/portfolio site.
Serena
We can all use it (at least on the easy version)
Comments:
Extra: As I said before, I've been working on Wix during the last month. I'm not designing a normal website, I'm doing an interactive infographic (whaaaaat???). Yes, Design teachers offered us some websites to design this kind of infographics, truth is that there are many tools thought for this task, such as genial.ly, but no one offers really interactive and versatile choices as wix does. It's really confortable to makek this kind of interactions on a website designer.
Needless to say i'm not using templates, I design everything on Ai and Ps and add them to the UI as pictures or vectors.
Some years before, I first used this app for making a portfolio, in that moment I used a template, but I changed it a lot so it didn't look like my classmates websites. One more point for me, one more point for Wix!
Pros:
Personally speaking, i'm not in favor of using templates, and I think any properly called designer should. But, we must understand this app is not thought for designers only, so, templates designs are not bad at all. They are quite simple, customizable and versatile no matter what you need to show on your website. They look so modern too! I don't think it's the best tool for a complete business website but, for example, it's useful to design menus, cataloges, present a brand, or even yourself (portfolios), usign it as a tool to complement your job. -At least with templates, the blank design tool will give you more chances to show whatever you want.- For the most experienced designers I sugest working on vectorial and photographic apps at first, and do never use templates, but your resources with the interactions the UI offers.
Cons:
About the cons, I don't think this app has many limitations for a normal user, but designers could have some issues. During the last month I've been working there and the limitation I found was that "cursor effects" are only available on boxes, so if I want to put this effect on an object, I need to put a square box over the object. Altough boxes are invisible, it really changes the experience. Something similar happens with vectors (properly saved on .svg). If you want to made them clickable, the square that delimitates its form will be clickable too, really unconfortable. I never needed to conect a domain, but plans are quite expensive among other apps, check what's better for you.