Cortex

Overall: Cortex has been able to meet the scale and speed demands for how our company works. Without the flexibility of the system and the ability to create multiple API workflows, we would not have been able to be as successful in keeping up with our asset production. The Orange Logic team behind Cortex was always eager to take on our challenges and find workable solutions.

Pros: In our case, we've been able to scale the Cortex to meet our business needs, quickly adjust settings as our workflows change, and use APIs to integrate the system with many of our other production workflow tools. We've achieve both scale and efficiencies thanks to the flexibility of Cortex.

Cons: Along with the flexibility that allowed us to achieve our scale and efficiency, that same flexibility can become complex if it's not planned out properly. It's tempting to do too much too quickly but a more manageable approach is to implement additional functionality in phases that build upon each other.

Overall: Being able to showcase all Assets of different types and make them available to customers easily and quickly for purchase is great. Exactly what you want in a platform like this. It is not our main DAM but rather our gateway for the public to access our Assets for purchase or licensing.

Pros: The platform's asset management system works well. Batch editing for sets of assets is very quick and easy to use and being able to clean out old data is helpful. Calculator while a tad clunky to set up is very robust once running

Cons: The only two things I find as a fault of the platform are when the use case sits slightly outside of its scope and future-proofing. We use the platform for both consumer and professional cases and while this is well suited to professional users, the need for every customer to have a login can be limiting for a consumer user who just wants to come on and purchase one print and will probably not be back again. I realise this use case is not the majority for this type of platform so it shouldn't detract from the overall score but one thing that I still find a little frustrating is the inability to have good quality use on mobile platforms. This might be once again a consumer use case type issue but not being able to simply adapt the site to be mobile and tablet friendly is a little bit of a pain and while it is coming along in most recent releases it is still very far away from where I would expect it to be in 2022. Coming from an e-commerce background and being able to edit sites with CSS to achieve a solid responsive design was what I was expecting when starting work on this platform but it needs to be said that the ability to edit templates outside of specific fixed templates is actually near impossible

Reasons for Choosing Cortex: This was in place before I started

Overall: It has been overall positive since the launch on production in November 2020.

Pros: SaaS solution, intuitive interface, powerful search and metadata management as well as robust storage and archives management via AWS. Robust cyber security features.

Cons: Constant software upgrades that can be positive for bugs fixing and adding new features, but can disrupt team workflows and add complexity to standards and more work for the team.