Digital Asset Management Software
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Frontify
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Frontify

by Frontify
4.8 (63)
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4.8 (63)
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Price

No information about pricing but you can check Digital Asset Management Pricing Guide
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Reviews

  • Ease of Use
    4.8
  • Customer Service
    4.7
  • Value for Money
    4.6
Likelihood to recommend
94.8%
Read All 63 reviews

Top Features

  • 5.0
  • Third Party Integrations
    5.0
  • 5.0
  • 5.0
  • Digital Asset Management
    5.0
VIEW ALL FEATURES

What is Frontify?

Frontify brings together everyone who's working on your brand - plus all the guidelines, templates, and materials they need - in a single brand management platform. With Frontify, you can centralize every brand asset, easily create brand guidelines to organize and showcase your brand, and streamline collaboration across teams. Used by more than 5,000 brands and 650k users, Frontify is where brands live.

Featured In

Best For

Frontify is home to companies of all shapes, sizes, and industries who want to build and create their brands every day.

Frontify Video and Images

Brand Management Platform
Digital Asset Management
Brand Guidelines
Creative Collaboration
Print & Digital Templates

Deployment & Support

Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live Rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Contact Details
  • Frontify
  • Located in Switzerland
  • Founded in 2013
  • https://frontify.com/

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Frontify Features

Features are displayed in the decreasing order of their feature rating.

  • 5.0
  • Third Party Integrations
    5.0
  • 4.9
  • 4.8
  • 4.8
  • 4.8
  • 4.7
  • 4.5
  • 4.5
  • 4.5
  • Collaboration Tools
    4.4
  • 4.4
  • 4.0
  • API
  • Tagging
  • 5.0
  • 5.0
  • Digital Asset Management
    5.0
  • File Sharing
    5.0
  • 5.0
  • 4.5
  • Approval Process Control
    4.3
  • 3.8
  • Customizable Templates
    • Compare Frontify with Alternatives
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    Bynder
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    Starting from:
    Not provided by vendor
    Pricing Model:
    Per User
    Starting from:
    Not provided by vendor
    Pricing Model:
    Per User
    Starting from:
    Not provided by vendor
    Starting from:
    Not provided by vendor
    Pricing Model:
    Flat Rate
    Overall Rating:
    4.8 (63)
    • Ease of Use
      4.8
    • Customer Service
      4.7
    • Features
      4.6
    • Value for Money
      4.6
    Overall Rating:
    4.5 (162)
    • Ease of Use
      4.4
    • Customer Service
      4.6
    • Features
      4.3
    • Value for Money
      4.4
    Overall Rating:
    4.6 (8)
    • Ease of Use
      4.6
    • Customer Service
      4.8
    • Features
      4.6
    • Value for Money
      5.0
    Overall Rating:
    4.4 (20)
    • Ease of Use
      4.4
    • Customer Service
      4.8
    • Features
      4.4
    • Value for Money
      4.7
    Core Features
    16/16
    Core Features
    16/16
    Core Features
    16/16
    Core Features
    16/16
    VIEW FULL COMPARISON
    VIEW ALL Frontify ALTERNATIVES

    Frontify Reviews

    Showing 5 of 63 reviews
    Overall
    4.8
    Ease of Use
    4.8
    Customer Service
    4.7
    • "The tool gives us the possibility to communicate more effectively our brand values and the aility to share our brand assets more easily."
    • "And it's perfect for all those who have multiple brands to manage."
    • "I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it."
    • "I highly recommend Frontify to all companies who need to boost their brand and marketing materials."
    • "They had tried other software before, but I found that quite restricting, so I started looking into other software and apps as well. But nothing had the combination of all those things together."
    • "Search functionality is a little clunky, as it returns all of the text around the search term. Not aware of many new features recently so unsure if there is a roadmap for this."
    • "There is nothing wrong with the software but at some point, the software was stuck in the middle and got worked again."
    • "I am missing the option to hide certain parts within a page and not just the entire page. I lack the ability to copy and paste parts I have designed and based on them in other places."

    Pros

    • "The tool gives us the possibility to communicate more effectively our brand values and the aility to share our brand assets more easily."
    • "And it's perfect for all those who have multiple brands to manage."
    • "I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it."
    • "I highly recommend Frontify to all companies who need to boost their brand and marketing materials."

    Cons

    • "They had tried other software before, but I found that quite restricting, so I started looking into other software and apps as well. But nothing had the combination of all those things together."
    • "Search functionality is a little clunky, as it returns all of the text around the search term. Not aware of many new features recently so unsure if there is a roadmap for this."
    • "There is nothing wrong with the software but at some point, the software was stuck in the middle and got worked again."
    • "I am missing the option to hide certain parts within a page and not just the entire page. I lack the ability to copy and paste parts I have designed and based on them in other places."
    Write a Review
    Read All 63 Reviews
    Avatar Image
    Beatrice F.
    Senior Brand Manager
    Financial Services, 1001-5000 employees
    Used the software for: 1-2 years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    July 15, 2020
    "Great tool to digitize your brand guideline"
    Overall: We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards.
    Pros: It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage.
    Cons: Some functionalities in the presentation of the content can be improved, e.g. using tables
    Reasons for Choosing Frontify: Frontify is very well known and leading in the market and works with great brand together (very good reputations)

    Vendor Response

    By Frontify on July 28, 2020
    Thank you for the review!
    Reviewer Source
    Source: Capterra
    July 15, 2020
    Gabriella G.
    Lead Graphic Designer
    Leisure, Travel & Tourism, 51-200 employees
    Used the software for: Less than 6 months
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    October 21, 2020
    "The Publisher is my hero!"
    Overall: I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it. While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features.
    Pros: There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected.
    Cons: Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher.
    Alternatives Considered: Bynder
    Reasons for Choosing Frontify: The biggest reason that we went with Frontify is that we can personalise our own style guide and I found the publisher more advanced than the competitor. I felt that Bynder was more of a sales pitch than a company solution.

    Vendor Response

    By Frontify on October 26, 2020
    Thanks for taking time to leave a review. We're thrilled to hear that you're having so much success with the Publisher feature. Keep being a brand hero!
    Reviewer Source
    Source: Capterra
    October 21, 2020
    Tara K.
    Trade Marketing Manager
    Cosmetics, 51-200 employees
    Used the software for: 2+ years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 10, 2022
    "Great data asset management platform"
    Overall: Our Customer Success Manager [SENSITIVE CONTENT] was very helpful and prompt in responding. He went out of his way to accommodate our implementation training sessions or answer any questions we had.
    Pros: Easy for clients to use and navigate. Great quick access and search functions.
    Cons: There were a few software restrictions on some of our functionality requests however there were work arounds provided. These didn't affect our overall usage experience.
    Reasons for Choosing Frontify: We upgraded from our basic Frontify account after it was identified that Frontify was still the optimal DAM solution for us - we just needed to unlock additional features!
    Reviewer Source
    Source: Capterra
    November 10, 2022
    Luke P.
    Director of Brand and Creative
    Hospitality, 5001-10,000 employees
    Used the software for: 1-2 years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    May 7, 2021
    "Enterprise Level CMS and Guidelines"
    Overall: Good solutions that are being improved upon. Also pretty great customer support when you need it.
    Pros: That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content.
    Cons: There is a bit of a learning curve, especially on the admin side.
    Alternatives Considered: Brandfolder
    Reasons for Choosing Frontify: Cost and features.

    Vendor Response

    By Frontify on May 13, 2021
    Hi Luke, thanks for taking time to leave a review on both Capterra and G2 Crowd. We're grateful for your feedback.
    Reviewer Source
    Source: Capterra
    May 7, 2021
    Fredrik H.
    Head of Brand
    Transportation/Trucking/Railroad, 1001-5000 employees
    Used the software for: 6-12 months
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    September 15, 2022
    "Frontify enables brand engagement"
    Overall: The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging.
    Pros: Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter.
    Cons: Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around.
    Alternatives Considered: Bynder and Brandfolder
    Reasons for Choosing Frontify: Personal commitment and support, in combination with functionality, user interface and price.
    Reviewer Source
    Source: Capterra
    September 15, 2022
    Read All 63 Reviews

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