CallSource

Katie: My name is Katie, I'm a marketing manager in the automotive industry, and I would give CallSource a five out of five rating. We use CallSource to track our phone lines, pretty simple concept, but it helps us troubleshoot problems with customers as they call in and express them especially. CallSource records the phone calls so that you can go back and listen to them, see where they found you on the internet, see who they're trying to get in touch with, who they perhaps talked to on the phone. And most importantly, listen to the call to understand the issue at hand and how it was handled on the phone by the representative from our company. What I really love about CallSource is their integration with our Google Analytics. So they can set up goals that can tell you that a phone call led to a sales appointment or a service appointment. They also take this data into their own backend tools that help you see where your traffic is coming from. Help you know where people finding your phone numbers and how are they getting in touch with you, and that is incredibly helpful when you are deciding your marketing strategy. And phone calls are not dead and they are still part of our lives and we need to know where they're coming from. We need to be able to listen to them and CallSource provides that with seamless interfaces and integrations with our other tools. The only improvement I would make to CallSource is their backend tools, where you can switch between stores that you're looking at and see different data points. It can be a little bulky and not as simple as I would want it to be able to find exactly what I'm looking for. So that'd be the only thing that I would improve. It already has so much capability, but it could just use a new interface that makes it simple and more intuitive to interact with.