Email Marketing Software
Mailchimp
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How does this software stack up?Compare with Similar Software
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Price

Pricing starting from:
$0
Pricing Model: Flat Rate
  • Yes, has free trial
  • Yes, has free version

Reviews

  • Ease of Use
    4.4
  • Customer Service
    4.2
  • Value for Money
    4.4
Likelihood to recommend
76.3%

Top Features

  • 5.0
  • Email Tracking
    5.0
  • 4.8
  • Social Marketing
    4.7
  • Click Tracking
    4.7

What is Mailchimp?

Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns

Best For

Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective multichannel marketing campaigns - all from one place.

Mailchimp Video and Images

Mailchimp is #1 email marketing and automations brand
Our Creative Assistant gets to know your brand and then creates designs for you instantly with the power of AI, helping you get more attention and traffic.
Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.
Schedule, manage and measure campaigns in one easy-to-use calendar.
60+ Pre-built journeys to find and welcome new contacts, nurture leads, re-engage and manage contacts and recover abandoned carts

Deployment & Support

Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live Rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Contact Details
  • Intuit
  • Located in United States
  • Founded in 1983
  • https://www.intuit.com

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Mailchimp Pricing

Starting From:
$0
Pricing Model: Flat Rate
  • Yes, has free trial
  • Yes, has free version
Pricing Details (Provided by Vendor):
MailChimp offers multiple pricing plans for their different products: Mailchimp Marketing Platform: Free - $0/per month Essentials - $11/per month Standard - $17/per month Premium - $299/per month Mailchimp Website & Commerce: Free -$0/per month Core - $10/per month Plus - $29/per month Mailchimp Transactional Email: 1 to 20 Blocks - $20/block - 1 to 500k Emails 21 to 40 Blocks - $18/block - 500k to 1M Emails 41 to 80 Blocks - $16/block - 1M to 2M Emails 81 to 120 Blocks - $14/bl...
Pricing Resources:
  • Be an Informed Buyer: Understanding the True Cost of Business Software
  • Email Marketing Software Pricing Guide
  • Mailchimp Features

    Features are displayed in the decreasing order of their feature rating.

  • 4.5
  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.2
  • 4.1
  • 4.1
  • 4.0
  • 5.0
  • Email Tracking
    5.0
  • 4.8
  • Click Tracking
    4.7
  • Social Marketing
    4.7
  • Drag & Drop
    4.6
  • Email Marketing
    4.6
  • Email Templates
    4.6
  • 4.6
  • Activity Dashboard
    4.5
  • Alerts/Notifications
    4.5
  • API
    4.5
  • Campaign Analytics
    4.5
  • 4.5
  • Conversion Tracking
    4.5
  • Email Management
    4.5
  • Performance Metrics
    4.5
  • Simple Mail Transfer Protocol (SMTP)
    4.5
  • Third Party Integrations
    4.5
  • Activity Tracking
    4.4
  • Contact Database
    4.4
  • 4.4
  • Customer Segmentation
    4.4
  • 4.4
  • Engagement Tracking
    4.4
  • Interaction Tracking
    4.4
  • 4.4
  • Marketing Automation
    4.4
  • ROI Tracking
    4.4
  • Campaign Segmentation
    4.3
  • Customizable Templates
    4.3
  • 4.3
  • 4.3
  • Real Time Reporting
    4.3
  • 4.2
  • Customer Journey Mapping
    4.2
  • Multi-Channel Marketing
    4.2
  • Reporting & Statistics
    4.2
  • Search/Filter
    4.2
  • 4.2
  • 4.2
  • 4.1
  • 4.1
  • 4.0
  • 4.0
  • 3.9
  • Abandoned Cart Saver
  • Behavioral Targeting
  • Content Analytics
  • CRM
  • Customer Profiles
  • Customizable Branding
  • Customizable Reports
  • Real Time Analytics
  • Recommendations
  • Website Analytics
  • Website Personalization
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    Mailchimp Reviews

    Showing 5 of 15832 reviews
    Overall
    4.5
    Ease of Use
    4.4
    Customer Service
    4.2
    • "We are having an amazing experience with it and will suggest you as well, because they offer excellent paid plans with depend on your subscribers."
    • "All in all, Mailchimp is an amazing solution that just keeps on giving. I would highly recommend automating your marketing through them."
    • "Our audience has loved our transition to Mailchimp (especially better formatted email on mobile) and our email senders have loved the transition too."
    • "With MailChimp the marketing team can work on emails they like to go with in-house with help of a designer and iterate which is a big win."
    • "You are restricted to specific designs and formats only, which can be a little frustrating when your business doesn't match those categories."
    • "But there is a problem, when I wanted to link any picture or a sentence with a new window that is available online, I couldn't get where to I do."
    • "They have a really strange billing system that is designed in such a way that it sucks money out of you."
    • "I don't like the merge tags functionality. Almost always it ends up not working and it looks awkward and embarrasses in front of your customers."

    Pros

    • "We are having an amazing experience with it and will suggest you as well, because they offer excellent paid plans with depend on your subscribers."
    • "All in all, Mailchimp is an amazing solution that just keeps on giving. I would highly recommend automating your marketing through them."
    • "Our audience has loved our transition to Mailchimp (especially better formatted email on mobile) and our email senders have loved the transition too."
    • "With MailChimp the marketing team can work on emails they like to go with in-house with help of a designer and iterate which is a big win."

    Cons

    • "You are restricted to specific designs and formats only, which can be a little frustrating when your business doesn't match those categories."
    • "But there is a problem, when I wanted to link any picture or a sentence with a new window that is available online, I couldn't get where to I do."
    • "They have a really strange billing system that is designed in such a way that it sucks money out of you."
    • "I don't like the merge tags functionality. Almost always it ends up not working and it looks awkward and embarrasses in front of your customers."
    Most Recent Video User Review for Mailchimp
    SEE ALL VIDEO REVIEWS
    Video Review
    Tanner: Hi, my name is Tanner. I'm an account executive. I would give Mailchimp a solid four and for more reviews like this, check out the other reviews below. On a daily basis, we use Mailchimp to automate our communications, whether that's people opting in to marketing campaigns and sending them the PDFs that they opted in for, or sending out newsletters once a week, once a month, whatever it be. It's a really nice tool to automate the email communication side of marketing. One of the nice parts about Mailchimp is, it's a really nice introduction to email marketing and automation for those who don't need a super complex, overly bulky, overly pricey system. Mailchimp is really nice, lightweight starting point to get into the email automation world. They even have a free account option, just to check it out. But the prices really are fairly reasonable compared to most others in the market. And when you need to send out basic email communications and you don't need a huge system like a HubSpot or something like that, it's a great resource. The only downside to Mailchimp is if you are more towards mid-market to enterprise size company, there is some functionalities in there that you're going to miss out on, especially when it comes to the sales team management or pipeline management. There's really not a lot of resources inside there for that, that you get with other CRMs in the market today, like a HubSpot or an active campaign that have sales pipeline management included, and some more technical features that come bundled in. Of course, with that comes a higher price point. That's the only thing I can really ding Mailchimp for, is just some of those additional features that you get in other CRMs these days.
    Great for a small business
    4.0
    Posted on August 30, 2022POSTED BY:
    avatar image
    Tanner S.
    Account ExecutiveMarketing and Advertising

    Most Helpful Reviews for Mailchimp

    Avatar Image
    Rohit L.
    Management Consultant
    Management Consulting, 11-50 employees
    Used the software for: 2+ years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 26, 2022
    "Great to start with"
    OverallVery user friendly and robust
    ProsIts free 2000 emails and contacts that they give in the beginning
    ConsThe pricing is very steep. We are paying almost 4000/- per month to send out 2000 emails.
    Alternatives ConsideredConstant Contact
    Reasons for Choosing MailchimpProbably when I started using Mailchimp there were very little competition. This had free 2000 contacts and mails which was attractive.
    Reasons for Switching to MailchimpIt did not have the option to design mobile and web optimised emails
    Reviewer Source
    Source: Capterra
    November 26, 2022
    Eric N.
    Content Creator
    Computer Software, 1-10 employees
    Used the software for: 1-2 years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 13, 2022
    "Mailchimp Review"
    OverallMy over all experience has been good, asides from the fact that I contact support ahead of time so they can respond when i need them, every other thing seems fine for me.
    ProsI like the fact that you can start for free if you are on a budget and it is very affordable compared to other email marketing software
    ConsWhat I dislike the most is that you don't easily get support when you need it, you will have to wait for hours before they respond to your email. I wish they can improve on this.
    Alternatives ConsideredSendPulse, GetResponse, MailerLite and Sender
    Reasons for Choosing MailchimpBecause Mailchimp gives better starter plan for free users
    Switched FromGetResponse
    Reasons for Switching to MailchimpBecause Mailchimp is cheaper and more affordable for me
    Reviewer Source
    Source: Capterra
    November 13, 2022
    Verified Reviewer
    E-Learning, Self-employed
    Used the software for: I used a free trial
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 19, 2022
    "Big name, limited functionality and horrible user experience (compared to the competition)"
    OverallI have used MailChimp for free in my own business and the paid version in my clients' business, and I have to say that this tool is completely OVERRATED and OVERPRICED compared to the competition. MailChimp may have been the glory 10 years ago, but it seems like they've been stuck ever since and they lack serious capabilities on the free plan, such as automation. A cheaper, way more powerful AND easier-to-use tool is MAILERLITE. They offer advanced functions on the free plan and allow you to grow you business with their free tool, before you have to pay. Which I think is AMAZING. It is also way more intuitive and has customer service that's on point.
    ProsDeliverability is good. Their branding is fun.
    ConsToo limited in terms of functions and NOT very intuitive. Pricing is too high for what it is: A really simple email marketing tool that is not very intuitive to use.
    Reasons for Choosing MailchimpThe name. But I quickly switched when I saw how limited and complicated to use the tool was.
    Reviewer Source
    Source: Capterra
    November 19, 2022
    Cam M.
    Sr. Director
    Sports, 11-50 employees
    Used the software for: 1-2 years
    Overall Rating
    Ease of Use
    Features
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 14, 2022
    "Mailchimp, good for what you need"
    ProsThe ability to schedule, create, and cultivate individualized email marketing lists is perfect for our business when we have different subsets of content that people are interested in (Fantasy Football, NFL, College Football, Draft Prospects, Betting). The growing ease in which we can deliver carefully-crafted, branch-specific content emails is key.
    ConsThere isn't anything that we can say "we must have it" or "can't go without it" as there seems to be standard on every other email marketing software. That being said, the price is still worth it.
    Alternatives ConsideredMoosend and MailerLite
    Reasons for Choosing MailchimpPrice, that's the only issue because they all seem the same.
    Reasons for Switching to MailchimpThe price was the main sticking point. They all seem the same and offer the same items. Mailchimp was the best bang for our buck.
    Reviewer Source
    Source: Capterra
    November 14, 2022
    Festus U.
    Lead Consultant
    Marketing and Advertising, 1-10 employees
    Used the software for: 2+ years
    Overall Rating
    Ease of Use
    Customer Service
    Features
    Value for Money
    Likelihood to Recommend
    Reviewer Source
    Source: Capterra
    November 13, 2022
    "Best Email Marketing Tool You Must Have"
    Overallthe powerful features Mailchimp provided is compared to none. We really made significant progress in our marketing campaign objectives particularly email automation and marketing
    Pros1. can build multiple forms2. up to 2000 leads capturing and submission for free3. multiple form creation4. audience segmentation5. affordable pricing6. value for money7. audience tracking8. auto responder and mail automation
    Cons1. some features such as advanced animation are not possible on the landing pages2. the company watermark shouldn't be on the form or landing page even when using the free version
    Reasons for Choosing Mailchimp1. Easy to use2. audience and campaign segmentation3. we could embed our forms on our cms like wordpress4. audience insight and tracking
    Switched FromJotform
    Reasons for Switching to Mailchimp1. the audience insight was limited2. we could capture 2000 leads on the free plan compared to the 500 leads Jotform offerred
    Reviewer Source
    Source: Capterra
    November 13, 2022

    Questions and Answers about Mailchimp

    Get answers from verified reviewers on common Mailchimp questions

    How do I get the most out of Mailchimp?

    Look at the tutorials for different features. It takes some time, but it gets easier with use.

    Answered on August 20, 2021  
    Answer Source

    For sure read all the tutorials

    Answered on August 20, 2021 by 
    Darryl Carnley
    Answer Source


    What is Mailchimp used for?

    Email newsletters, promotions

    Answered on August 20, 2021  
    Answer Source

    Bundling emails

    Answered on August 20, 2021 by 
    Darryl Carnley
    Answer Source


    How do I use Mailchimp?

    Create an account and get users to sign up. I set it so that people have to opt-in to the emails. This helps prevent my emails from going to spam

    Answered on August 20, 2021  
    Answer Source

    It’s a very simple program

    Answered on August 20, 2021 by 
    Darryl Carnley
    Answer Source

    How much does Mailchimp cost? What is included in your version?

    We pay 25$ a month and we can do several journeys

    Answered on August 20, 2021 by 
    Darryl Carnley
    Answer Source

    My version is free

    Answered on August 20, 2021  
    Answer Source

    Does Mailchimp have an app? What can you use it for?

    Yes. I use the app if I need to send out a quick and simple email. If the email has multiple components or links, it’s easier on the computer

    Answered on August 20, 2021  
    Answer Source

    I believe it does

    Answered on August 20, 2021 by 
    Darryl Carnley
    Answer Source

    How is Mailchimp different than other Email Marketing platforms?

    Provides weekly metrics analysis, form you can embed, schedule email blasts

    Answered on August 20, 2021  
    Answer Source

    We’ve found it to be simple to use

    Answered on August 20, 2021 by 
    Darryl Carnley
    Answer Source

    Mailchimp Video